Authors
iZone International: Crowdsource funds when bankers don't?blur=25

Small ventures often find it hard to raise venture capital, but by raising funds through crowdsourcing websites, innovative ideas can gain traction.

Gopal Sathe Feb 23, 2011 8:32 AM

Notion Ink's Adam – A study in viral marketing?blur=25

Unknown start-up Notion Ink has managed to sell its entire stock of Adam tablets globally without the accompanying buzz. A look at how it achieved this feat.

Gopal Sathe Feb 22, 2011 7:22 AM

Social marketing driving growth in viewership: STAR India?blur=25

By creating a strong two-way interaction, STAR India’s English channels Star World and Star Movies not only gained new viewers, but also built up a relationship with the audience.

Gopal Sathe Feb 21, 2011 7:24 AM

iZone International: Video Wiki taps into crowdsourcing?blur=25

The Video Wiki Viki brings regional content from around the world with subtitles to make it accessible to people anywhere, using ‘crowdsourcing’ to drive content growth.

Gopal Sathe Feb 19, 2011 7:02 AM

Cricketing fantasies turn digital?blur=25

Building on the excitement for cricket, many games and apps are bringing the ICC World Cup 2011 to mobile devices.

Gopal Sathe Feb 17, 2011 11:22 AM

For digital, medium not the message: Sundeep Malhotra, Homeshop18?blur=25

Online retail offers tremendous long tail opportunities and can more easily leverage social media to generate sales along with brand building, says Sundeep Malhotra, CEO, Homeshop18.

Gopal Sathe Feb 17, 2011 7:57 AM

SMS or Internet – marketers on mobile can't make up their minds?blur=25

Despite huge numbers, advertising on mobile remains poorly understood. What are the advantages of one medium over another, and what is the reach of each?

Gopal Sathe Feb 14, 2011 3:38 PM

How much information is too much information??blur=25

Online marketing is built around gathering customer data and delivering sharply targetted advertising, but this is starting to have negative results in the US, through over-exposure.

Gopal Sathe Feb 14, 2011 7:35 AM

Making ads interactive on television?blur=25

Set top boxes give advertisers two-way communication into the living rooms across the nation and people are starting to explore the nascent medium.

Gopal Sathe Feb 14, 2011 7:33 AM

Trol.ly – Mixing social media, e-commerce, conversations?blur=25

Adepto Solutions has created Trol.ly for Facebook, which is hoped to revolutionise the use of social media for e-commerce. Games2Win’s Alok Kejriwal has joined the Board as advisor.

Gopal Sathe Feb 11, 2011 7:18 AM

Challenges of ad networks; is mobile the way ahead??blur=25

Ad networks have seen a lot of change in the last five years, but despite great gains, still face significant challenges. Mobile presents great opportunity, however, efficiency and optimisation must be the order of the day.

Gopal Sathe Feb 9, 2011 7:18 AM

Hyundai puts ICC in driver's seat?blur=25

Hyundai, which has signed on as the official automotive partner for the ICC World Cup 2011, has big plans around the tournament. The carmaker has earmarked a budget of Rs 200 crore over the next five years.

Gopal Sathe Feb 9, 2011 7:05 AM

Bajaj Allianz – Ensuring its future in a digital age?blur=25

A traditionally offline business like Bajaj Allianz is showing the way to successfully straddle the digital medium with a well-thought out plan.

Gopal Sathe Feb 8, 2011 7:25 AM

Brands must keep evolving to keep the audience connected?blur=25

Building a brand is not an event but a process, which sees a company’s message continuously evolving to match changing goals and audience expectations.

Gopal Sathe Feb 7, 2011 7:31 AM

Going Digital: Beyond the buzzwords?blur=25

Companies that go beyond buzzwords and really understand how to use digital stand to make huge gains...

Gopal Sathe Feb 5, 2011 7:10 AM

Acquisitions will drive further growth: Valuefirst?blur=25

Mobile media and enterprise communications provider ValueFirst gains Rs 700 million in funding to push acquisitions before a planned 2012 IPO.

Gopal Sathe Feb 2, 2011 7:47 AM

Challenges that lie ahead for digital retail?blur=25

While the retail sector in India takes its first steps towards becoming an organised area for commerce, digital retailers are coming in as well and seem to have found ways to make the channel work.

Gopal Sathe Jan 31, 2011 7:26 AM

Beating pirates at their own game – legal digital downloads?blur=25

Piracy has long been cited as the reason why international players are not keen to enter digital content into the Indian marketplace. But publishers and distributors are realising that e-commerce built around digital content can build new audiences and provide an alternative to piracy.

Gopal Sathe Jan 31, 2011 7:23 AM

Digital beyond Social: Innovate, Adapt, Offer Value...?blur=25

Blyk India’s Antii Ohrling, Tribal DDB’s Max Hegerman, Lintas Media Group’s Sudha Natrajan and BCWebWise’s Chhaya Balachandran Aiyer deliberate on what the youth seek from brands while interacting through digital media.

Gopal Sathe Jan 31, 2011 7:21 AM

The Changing Brand Story – from Aspiration to Self-actualisation?blur=25

The new generation of consumers are tough to convince, as the demand for brands has shifted from aspiration to answering how the brand fits into the life of the Generation 3.0 or as Jeroen Boschma, Chairman, Gadfly calls it, the Einstein generation.

Gopal Sathe Jan 31, 2011 7:12 AM