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Do all brands need social media??blur=25

Are brands really engaging with social media, or are they just spending money to build up likes and fans, which don’t translate into any actual benefit to the company’s bottom line?

Gopal Sathe May 12, 2011 9:30 AM

Aircel reviews creative biz?blur=25

Telecom major Aircel is in the process of reviewing its creative business. The presentations will begin mid-May 2011.

Gopal Sathe May 11, 2011 9:46 AM

Beetel beefs up expansion plans, banks on TV for reach?blur=25

After print and TV, Beetel dabbles in digital media. Company CEO Vinod Sawhny speaks to exchange4media.

Gopal Sathe May 10, 2011 8:57 AM

Getting the most out of Facebook for fashion brands?blur=25

Just creating a Facebook page and setting up the ‘like’ button is only the first step; there are three very important things that all fashion brands have to take into account when planning their presence on Facebook...

Gopal Sathe May 9, 2011 1:05 PM

Think beyond RoI: Elisa Steele, CMO Yahoo?blur=25

How can brands use the digital medium to effectively move the needle on their profits? According to Elisa Steele, CMO Yahoo, we need to go beyond this question, and look beyond RoI to make the most out of digital, and paradoxically, get a better RoI.

Gopal Sathe May 9, 2011 8:43 AM

Edenred scores Rs 12 mn worth display through online cricket game?blur=25

Business support services provider EdenRed has created a free cricket game to align with the brand proposition of making life easier as a stress buster offering. With this, the company got online impressions worth a spend of Rs 12 million, but for only a fraction of the cost.

Gopal Sathe May 6, 2011 1:02 PM

Internet is a reach medium: Savio Fernandes, Rediff?blur=25

The way that we plan marketing on the Internet needs to change, argues Savio Fernandes, Chief Sales Officer, Rediff, and adds, we need to start looking at it as a reach medium, one which will match television over the next five years.

Gopal Sathe May 6, 2011 12:49 PM

Online players bullish on daily deals, heavy investments seen?blur=25

With Indiatimes and Rediff entering the daily deals business and Info Edge investing in MyDala, while GroupOn looking to invest strategically in their India office, what’s the deal with the daily deals businesses?

Gopal Sathe May 6, 2011 8:19 AM

30-40 pc digital growth can continue y-o-y: Digitas?blur=25

The growth of digital can only continue at its present rate, feels the top management of Digitas in London and in India. There is a strong appetite for new and innovative advertising in the country, and the spending proves this.

Gopal Sathe May 5, 2011 8:35 AM

Sprite leverages Twitter for brand messaging?blur=25

Sprite and Sapient Nitro have launched a Twitter campaign around cricket to engage with fans. Sapient Nitro Country Manager Ramswaroop Gopalan talks to exchange4media about the genesis and early reaction to the campaign.

Gopal Sathe May 4, 2011 12:19 PM

What’s holding back the growth of Indian advergames??blur=25

Gaming is fast becoming the new ‘new media’ as the audience profile diversifies and expands. And for brands that want to be seen as innovative and fun, it’s a natural fit, but there are still problems preventing this from happening in India. A look at the challenges...

Gopal Sathe May 4, 2011 9:09 AM

ICICI Lombard combines digital & TVC route to tap customers?blur=25

Digital companies often get the short shrift for using traditional advertising. But Kartik Jain, Head of Marketing for ICICI Lombard, feels brands must go wherever the customer is, and feedback made possible through digital allows them to make informed choices about this...

Gopal Sathe Apr 28, 2011 8:52 AM

Top three tips for mobile advertising?blur=25

Mobile advertising is growing fast and will be critical for brands to reach out to people in a personal way. Here we look at the top tips that all marketers must keep in mind for the medium and the mistakes to avoid…

Gopal Sathe Apr 27, 2011 8:34 AM

3 things you need to know about online video advertising?blur=25

Video ads on the Internet are now the norm, coming in a variety of formats, but there are some pitfalls to avoid, which marketers need to be aware of. Here we list the three most common ones…

Gopal Sathe Apr 25, 2011 8:31 AM

Top three tips for SEO every brand must follow?blur=25

The better the results from organic search, the less you need to spend online in other mediums. So, what are the most important things to keep in mind?

Gopal Sathe Apr 13, 2011 8:46 AM

Top three mistakes brands make on Facebook?blur=25

Getting on to social is a must today, but not everyone knows how to use it well. exchange4media talks to industry experts to find out where brands go wrong on Facebook today.

Gopal Sathe Apr 8, 2011 9:09 AM

Turning bills into marketing?blur=25

Only a small percentage of the firms that generate transactional messages take advantages of new technology that allows custom, contextualised communication of marketing with each individual.

Gopal Sathe Apr 4, 2011 9:23 AM

ICC CWC’11:  Playing online - making sports fans go digital?blur=25

To stand out and do something different, online offers a unique channel to the sports brands. For brands like Adidas and Puma, going online for the ICC Cricket World Cup 2011 was a big hit.

Gopal Sathe Apr 4, 2011 9:08 AM

Digital central to marketing today: Neil Hudspeth, Leo Burnett?blur=25

Digital has changed the way brands engage with customers. The exceptional growth of digital advertising last year was not a one-off thing, and the medium will continue to attract brands and marketers, says Neil Hudspeth, Regional Digital Director - Asia Pacific, Leo Burnett.

Gopal Sathe Mar 31, 2011 12:42 PM

Facebook Questions - the new frontier for brand engagement?blur=25

Facebook has rolled out a new Questions feature, which lets people set up multiple choice questions easily without any third party application.

Gopal Sathe Mar 31, 2011 8:59 AM