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SAB TV touches 150-mark; ‘Zor Ka Jhatka’ off to positive start?blur=25

Two players – SAB TV and Imagine TV – have stood out in Week 6 (Jan 29 to Feb 5) as per TAM Media Research data for the C&S 4+ markets.

Fatema Rajkotwala Feb 10, 2011 8:46 AM

Zee TV, Sony to revive past favourites in prime time?blur=25

Zee TV and Sony Entertainment Television have adopted the route of bidding a timely farewell to shows to make way for new content.

Fatema Rajkotwala Feb 10, 2011 7:19 AM

Simba Toys cashes in on World Cup hype?blur=25

Simba Toys India has entered into an exclusive alliance with the ICC to manufacture and merchandise World Cup mascot ‘Stumpy’ for the first time in India.

Fatema Rajkotwala Feb 9, 2011 7:30 AM

Leading Ladies in Hindi GECs: Defining the terms – Part 2?blur=25

Channels are quick to counter criticism that most female protagonists are still shown in a regressive light, and insist their leading ladies are ‘progressive but deeply rooted in tradition’. Part 2 of this special report takes a look at this divide...

Fatema Rajkotwala Feb 8, 2011 7:23 AM

Leading Ladies in Hindi GECs: Walking ahead or staying rooted??blur=25

In Part 1 of this special report, e4m takes a look at how leading Hindi GECs have helped shaped their leading ladies.

Fatema Rajkotwala Feb 7, 2011 8:58 AM

ICC World Cup: Let the games begin...?blur=25

With barely two weeks left to the start of a high octane cricket season, all related industries are geared up to put forth their most aggressive strategies in place.

Fatema Rajkotwala Feb 7, 2011 7:38 AM

'Sony with Dhoni' – eyes 40 pc market share during cricket season?blur=25

Spearheading the ICC Cricket World Cup, official broadcaster ESPN Star Sports has roped in Sony India as joint ‘On-air Broadcast Sponsor’.

Fatema Rajkotwala Feb 2, 2011 8:27 PM

Star's 'Gulaal' gamble: Is it paying off??blur=25

Two months since its launch in mid-November 2010, ‘Gulaal’ has not matched up its predecessor ‘Bidaai’ on the ratings charts. Is the ‘Gulaal’ gamble paying off?

Fatema Rajkotwala Jan 31, 2011 7:10 AM

Imagine TV’s Shock therapy marketing for 'Zor Ka Jhatka'?blur=25

The countdown to ‘Zor Ka Jhatka’s premiere on Imagine TV has started and the channel is exploring innovative marketing avenues to ensure that everybody sits up and takes notice…

Fatema Rajkotwala Jan 28, 2011 9:32 AM

Stage 2 of Star Plus rebranding: New weekend, new anthem...?blur=25

Extending the channel’s brand promise of ‘Rishta Wahi, Soch Nayi’, Star Plus has launched a television anthem and three new weekend shows starting January 29. Uday Shankar, CEO, STAR India speaks to e4m.

Fatema Rajkotwala Jan 25, 2011 7:19 AM

Sahara One expands primetime; shows to now air 5 days a week?blur=25

Starting Monday, January 24, Sahara One is expanding its primetime boundaries. Now, all its primetime shows will be on air from 7.30 pm to 11.30 pm.

Fatema Rajkotwala Jan 24, 2011 7:33 AM

HUL consolidates OOH with Lintas Media Group?blur=25

As an outcome of a review, FMCG giant Hindustan Unilever has re-evaluated its choice of OOH agency and consolidated the business with Lintas Media Group.

Fatema Rajkotwala Jan 24, 2011 7:14 AM

Is Star’s second attempt at the late night slot paying off??blur=25

With ‘Kali – Ek Agnipariksha’ and ‘Maryada – Lekin Kab Tak?’, Star Plus made an attempt at fiction in the late night (11.00 pm to midnight) slot after a gap of six years. Has the effort paid off?

Fatema Rajkotwala Jan 21, 2011 7:38 AM

'Phulwa', 'Mukti Bandhan' off to a good start on Colors; 'Chak Dhoom Dhoom' yet to shine?blur=25

Color’s new fiction shows ‘Phulwa’ and ‘Mukti Bandhan’ that replaced ‘Bigg Boss Season 4’ have opened well for the channel. The weekend format show ‘Chak Dhoom Dhoom’ however is off to a slower start.

Fatema Rajkotwala Jan 20, 2011 7:08 AM

FoodFood appoints Ogilvy India & Motivator as advertising partners?blur=25

FoodFood is set to launch on January 24, 2011. The channel has appointed Ogilvy India and Motivator India for its ad duties.

Fatema Rajkotwala Jan 19, 2011 7:38 AM

Sony signs on Big B in 2-yr deal for 'KBC'?blur=25

Buoyed by the reception to ‘KBC Season 4’, Sony has signed a two-year deal with Amitabh Bachchan as host. The next season will be seen sometime this year.

Fatema Rajkotwala Jan 18, 2011 7:15 AM

AXN adds to its local appeal with 'India's Minute to Win It'?blur=25

AXN has beefed up its primetime offering with new game show ‘India’s Minute to Win It’, as the channel charts it growth path in 2011.

Fatema Rajkotwala Jan 18, 2011 7:12 AM

Markand Adhikari announces his return to Hindi GECs with 3 new channels?blur=25

Markand Adhikari, the man behind four successful channels, has announced his return to the Hindi GEC fold with the launch of three new channels by January 20, 2011.

Fatema Rajkotwala Jan 17, 2011 8:55 AM

MIB’s TRP Committee Report:  aMap holds its ground?blur=25

Commenting on the periodicity of ratings, Raviratan Arora, MD, Audience Measurement and Analytics (aMap) affirms that less frequent information can make the market inefficient and make media buying more error-prone.

Fatema Rajkotwala Jan 14, 2011 7:45 AM

MIB's TRP Committee Report:  AAAI President Nagesh Alai in conversation?blur=25

In conversation with exchange4media, AAAI President Nagesh Alai speaks on agencies paying for research and AAAI being an active constituent of Broadcast Audience Research Council (BARC).

Fatema Rajkotwala Jan 13, 2011 4:34 PM