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ICC CWC'11:  The Final Face-Off scores the highest?blur=25

TAM Sports data show that in all 120.53 million viewers tuned in the World Cup. Digital homes recorded 18.4 million viewers.

Fatema Rajkotwala Apr 7, 2011 10:50 AM

ICC CWC'11:  Ind-Pak Vs Ind- Lanka Finals – Who will top the TRP chart??blur=25

Despite the furor and jubilation that followed the history making final match of the ICC World Cup 2011, media agency heads are of the opinion that ratings for the final match may be similar to that of the India-Pakistan match, but not higher…

Fatema Rajkotwala Apr 5, 2011 1:04 PM

Under, over or rightly spending on advertising??blur=25

Do companies overspend on advertising and if so, what is the right amount? While Indian companies are more aggressive on investing in brand building, are they getting the desired RoIs?

Fatema Rajkotwala Apr 4, 2011 9:19 AM

ICC CWC’11:  India-Pak Semi scores all-time high TVR of 22.07 in 6-metro market?blur=25

TAM Sports has released data for six metro markets. Almost delivering on industry expectations, the India versus Pakistan semi-final match has scored a TVR of 22.07 for the target group C&S 4+.

Fatema Rajkotwala Apr 2, 2011 9:26 AM

ICC CWC’11: India-Pak Semi scores all-time high TVR of 22.07 in 6-metro market?blur=25

TAM Sports has released data for six metro markets. Almost delivering on industry expectations, the India versus Pakistan semi-final match has scored a TVR of 22.07 for the target group C&S 4+.

Fatema Rajkotwala Apr 1, 2011 9:46 PM

ICC CWC'11: India-West Indies among top 3 most viewed matches?blur=25

The six-metro ratings for 42 matches of the ICC World Cup 2011 have added the India-West Indies match as a new top three in the order of most viewed matches.

Fatema Rajkotwala Mar 28, 2011 10:28 AM

Broadcast Sector – The grim picture?blur=25

Dearth of talent, piracy of content, lack of regulations… Industry leaders call for action in broadcasting sector.

Fatema Rajkotwala Mar 24, 2011 9:28 AM

ICC CWC'11: Ind-SA's 10+ TVR "below expectations"?blur=25

TAM Sports has released the all-India data for India-Ireland, India-Netherland and the keenly contested India-South Africa matches. While Ireland’s 8+ and Netherland’s 5+ are seen ‘alright’, India-South Africa’s 10.11 TVR has fared below industry expectations.

Fatema Rajkotwala Mar 17, 2011 8:43 AM

Senior changes at MSM?blur=25

Ajit Thakur, Business Head, Sony Entertainment Television is moving out of the channel for personal reasons. Max’ Business Head Sneha Rajani would be replacing Thakur. In the meanwhile, Neeraj Vyas, Head of Sales of Sony has been appointed Business Head, Max.

Fatema Rajkotwala Mar 16, 2011 9:20 AM

Senior changes at MSM: Ajit Thakur to quit Sony Entertainment TV; Sneha Rajani replaces Thakur; Neeraj Vyas takes over MAX?blur=25

Ajit Thakur, Business Head, Sony Entertainment Television is moving out of the channel for personal reasons. Max’ Business Head Sneha Rajani would be replacing Thakur. In the meanwhile, Neeraj Vyas, Head of Sales of Sony has been appointed Business Head, Max.

Fatema Rajkotwala Mar 15, 2011 8:45 PM

IRS 2010:  Pratiyogita Darpan soars amongst Hindi magazines?blur=25

Courtesy Pratiyogita Darpan, Hindi monthly magazine’s readership share, as per IRS 2010, has seen a rise this year.

Fatema Rajkotwala Mar 15, 2011 11:33 AM

IRS 2010: A Good Year for English Dailies...?blur=25

English dailies in India have seen a positive 2010 recording a quarter-on-quarter average issue readership growth.

Fatema Rajkotwala Mar 15, 2011 10:51 AM

IRS 2010: Hindi dailies add 40 Lac readers in the year?blur=25

The final quarter of 2010 has seen a steady upward rise in average issue readership numbers for nine out of ten Hindi daily publications in the country. The genre on the whole, has shown growth in each quarter.

Fatema Rajkotwala Mar 15, 2011 10:33 AM

ICC CWC'11: And the ratings keep coming in…?blur=25

TAM Sports has released six-metro data till March 8, 2011. In the 24-match data so far, India-Ireland has become the second highest viewed match, beating even India-Bangladesh ratings.

Fatema Rajkotwala Mar 14, 2011 11:26 AM

ICC CWC'11:  India-England match tops charts in All India Nos?blur=25

While in six metros, the India-England match had rated well, in All India ratings, the match has delivered 11 TVR, peaking at 20.96 TVR.  

Fatema Rajkotwala Mar 10, 2011 11:37 AM

BIG CBS to launch Love on March 21; MEC, McCann on board?blur=25

BIG CBS has announced the launch of its women-centric channel for contemporary Indian couples – Love – on March 21, 2011.

Fatema Rajkotwala Mar 9, 2011 10:03 AM

One more added to Colors’ weekends…?blur=25

Colors has announced the launch of its latest weekend reality format property, ‘Guinness World Records - Ab India Todega’, which will air from March 18, 2011.

Fatema Rajkotwala Mar 9, 2011 7:37 AM

ICC CWC'11:  India-Eng match peaks at 24.09 TVR; 6-metro @ 12.63?blur=25

As per TAM Sports data, the highest rated match so far in the ICC Cricket World Cup 2011 was the India-England match played on February 26, scoring a 12.63 TVR in CS 4+ six-metro markets, peaking at 24.09 TVR.

Fatema Rajkotwala Mar 7, 2011 10:58 AM

Suresh Bala headed to US to head Zee?blur=25

Suresh Bala, who quit Zoom, the lifestyle channel from Bennett, Coleman and Company Ltd (BCCL), as CEO in June 2010, will be heading Zee’s international business in the US.

Fatema Rajkotwala Mar 7, 2011 7:42 AM

More music/ youth channels? Sure, says the industry?blur=25

MSM’s proposed music channel Mix, RBNL’s Imagine Showbiz and 9XM’s two regional channels will be new entrants in the music channel genre this year. Is there space for more? exchange4media finds out…

Fatema Rajkotwala Mar 7, 2011 7:38 AM