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Listeners can now directly ask Alexa to play music from their favourite movie soundtracks, play music by mood, activity, era, genre, artists or create a playlist just by asking

exchange4media Staff 1 day ago

Srivastava was previously the National Head of Planning at Orchard Advertising, based in Bangalore. 

exchange4media Staff 2 days ago

The campaign will be rolled out pan India across multiple touch-points and with a greater digital presence

exchange4media Staff 2 days ago

Conceptualised and developed by Dr. Oetker and Publicis India, campaign aims at changing perception about home-made food

exchange4media Staff 2 days ago

He had two successful innings with Initiative, from 1995 to 1997 and again from 2003

exchange4media Staff 2 days ago

New Gillette men portrayed as a community that is concerned about who they are than what they can acquire

exchange4media Staff 2 days ago

Celebrities like Ayushmann Khurrana, Nargis Fakri also share their #IAmNotSorry stories

exchange4media Staff 2 days ago

Account has already got 17.7K followers; Kylie Jenner, the previous record holder responds by posting video of her breaking egg on pavement

exchange4media Staff 2 days ago

Marvel HQ, a first-of-its-kind TV destination for all things Marvel

exchange4media Staff 2 days ago

As Founder and Managing Director of Milestone Brandcom, Bhattacharyya shares his thoughts on the OOH industry in India

exchange4media Staff 2 days ago

eAuctions will now be based on a differential pricing to be determined by the genre (language) of channels. The auctions will take place on annual basis only

exchange4media Staff 2 days ago

A preview of what to expect from DAN's Digital Report 2019 - the growing pie of spends on Digital, the sectors cashing in, the tech they'll use to drive their presence and more

exchange4media Staff 2 days ago

Over the 3 months of Vivo Pro Kabaddi, the matches provided a perfect platform for brands such as VIVO, Thums Up, Gillette, Tata Motors and Honda

exchange4media Staff 2 days ago

The VC co-founded by Iyer, Raja Ganapathy ex-Chief of Marketing of Sequoia India and former DDB Mudra Group CEO Vineet Gupta, will provide capital and consultancy service to technology start-ups

exchange4media Staff 2 days ago

During the quarter, ZEEL’s EBITDA grew by 26.9 per cent YoY to Rs 7,543 million

exchange4media Staff 2 days ago

TV18 reported a 41% YoY jump in operating EBITDA to Rs 115 crores in Q3FY19

exchange4media Staff 2 days ago

Sawney will replace the incumbent David Richardson, who will be stepping down after the World Cup in July

exchange4media Staff 2 days ago

In association with Santosh Shetty of ‘We all Connect’, the initiative is part of the 3rd leg of Radio City's popular ‘Kar Mumbaikar’ campaign

exchange4media Staff 2 days ago