Authors
Jio?blur=25

The playbook analyses streaming trends from 2019 festivities and 2020 year to date to predict consumer behaviour in the festive season

exchange4media Staff Oct 15, 2020 9:25 AM

Dainik Bhaskar-e4m Webinar?blur=25

The distinguished panellists will share insights on the festive demand, economic recovery and road ahead for non-metros

exchange4media Staff Oct 15, 2020 8:29 AM

TAM?blur=25

The report for the first 25 matches of IPL 13 reveals avg ad volumes grew by 8% this season with 30 new categories; Oppo India leads in top 10 advertisers

exchange4media Staff Oct 15, 2020 8:16 AM

NODWIN?blur=25

The tournament will see gamers competing across two of the most popular esports titles - Supercell’s strategy game Clash of Clans and Garena’s popular battle royale Free Fire

exchange4media Staff Oct 15, 2020 7:34 AM

AAAI?blur=25

AAAI said ASCI has viewed the commercial and has found nothing indecent or objectionable in it

exchange4media Staff Oct 14, 2020 5:37 PM

tac?blur=25

The Advertising Club has condemned the threatening and targeting of Tanishq and its employees

exchange4media Staff Oct 14, 2020 5:25 PM

rajat sharma?blur=25

Chairman & Editor-in-Chief of India TV and News Broadcasters Association, Sharma hailed the bold move by certain advertisers who have taken a stand against hate speech on news channels

exchange4media Staff Oct 14, 2020 5:25 PM

zee?blur=25

Company intensifies its fight against Covid-19 by donating critical healthcare requirements to most affected states

exchange4media Staff Oct 14, 2020 4:39 PM

nepa?blur=25

The report addressed the changing consumer patterns across categories relevant in current times

exchange4media Staff Oct 14, 2020 4:30 PM

IAA?blur=25

In view of the controversy over the Tanishq ad, IAA has urged govt to ensure that businesses are provided a safe environment to communicate their brand advertising messages

exchange4media Staff Oct 14, 2020 4:13 PM

yahoo?blur=25

Verizon, which bought Yahoo in 2017, has cited "a steady decline in usage over the last several years" as the reason

exchange4media Staff Oct 14, 2020 3:25 PM

dpaa?blur=25

The first day of the DPAA Video Everywhere Summit explored topics on the value of DOOH and pDOOH on a brand's experience during this pandemic environment and moving forward

exchange4media Staff Oct 14, 2020 3:10 PM

tanishq?blur=25

In response to a complaint received against the ad, ASCI has concluded that the film did not violate its codes of honesty, truthfulness and decency in advertising

exchange4media Staff Oct 14, 2020 2:47 PM

HAVAS CX?blur=25

The network brings together more than 1,200 people from 20 of Havas Creative global agency groups and local agencies

exchange4media Staff Oct 14, 2020 2:28 PM