The playbook analyses streaming trends from 2019 festivities and 2020 year to date to predict consumer behaviour in the festive season

exchange4media Staff Oct 15, 2020 9:25 AM

GroupM's Christian Juhl will take over from Emery as the interim CEO

exchange4media Staff Oct 15, 2020 8:38 AM

The distinguished panellists will share insights on the festive demand, economic recovery and road ahead for non-metros

exchange4media Staff Oct 15, 2020 8:29 AM

The report for the first 25 matches of IPL 13 reveals avg ad volumes grew by 8% this season with 30 new categories; Oppo India leads in top 10 advertisers

exchange4media Staff Oct 15, 2020 8:16 AM

The tournament will see gamers competing across two of the most popular esports titles - Supercell’s strategy game Clash of Clans and Garena’s popular battle royale Free Fire

exchange4media Staff Oct 15, 2020 7:34 AM

The weekly data is released every Thursday

exchange4media Staff Oct 14, 2020 11:24 PM

AAAI said ASCI has viewed the commercial and has found nothing indecent or objectionable in it

exchange4media Staff Oct 14, 2020 5:37 PM

The Advertising Club has condemned the threatening and targeting of Tanishq and its employees

exchange4media Staff Oct 14, 2020 5:25 PM

Chairman & Editor-in-Chief of India TV and News Broadcasters Association, Sharma hailed the bold move by certain advertisers who have taken a stand against hate speech on news channels

exchange4media Staff Oct 14, 2020 5:25 PM

The account was awarded after a multi-agency pitch

exchange4media Staff Oct 14, 2020 5:07 PM

Company intensifies its fight against Covid-19 by donating critical healthcare requirements to most affected states

exchange4media Staff Oct 14, 2020 4:39 PM

The report addressed the changing consumer patterns across categories relevant in current times

exchange4media Staff Oct 14, 2020 4:30 PM

In view of the controversy over the Tanishq ad, IAA has urged govt to ensure that businesses are provided a safe environment to communicate their brand advertising messages

exchange4media Staff Oct 14, 2020 4:13 PM

Verizon, which bought Yahoo in 2017, has cited "a steady decline in usage over the last several years" as the reason

exchange4media Staff Oct 14, 2020 3:25 PM

The first day of the DPAA Video Everywhere Summit explored topics on the value of DOOH and pDOOH on a brand's experience during this pandemic environment and moving forward

exchange4media Staff Oct 14, 2020 3:10 PM

In response to a complaint received against the ad, ASCI has concluded that the film did not violate its codes of honesty, truthfulness and decency in advertising

exchange4media Staff Oct 14, 2020 2:47 PM

The ad film features popular digital entertainer Jeeveshu Ahluwalia

exchange4media Staff Oct 14, 2020 2:38 PM

The network brings together more than 1,200 people from 20 of Havas Creative global agency groups and local agencies

exchange4media Staff Oct 14, 2020 2:28 PM

The actor will be seen in different digital campaigns for the brand

exchange4media Staff Oct 14, 2020 2:24 PM

Radio City and Radio Mirchi led in Bangalore and Kolkata respectively

exchange4media Staff Oct 14, 2020 2:08 PM