Aside from media planning and booking, DCMN will track and optimize the campaign’s performance using their proprietary TV attribution tool DC Analytics

exchange4media Staff Oct 19, 2020 12:53 PM

As part of e4m Red Carpet 2020, a panel of industry experts deliberated on the fundamentals of event technology

exchange4media Staff Oct 19, 2020 12:45 PM

The flagship initiative will see parties and leaders across the spectrum discussing issues, strategies, evolving political situation and the approach adopted by them to win the electoral battle

exchange4media Staff Oct 19, 2020 12:45 PM

Television actors Anita Hassanandani and Krystle D’souza have participated in the challenge

exchange4media Staff Oct 19, 2020 12:22 PM

As per media reports, on the Tanishq ad row, the home minister is reported to have said that 'over activism' should be avoided

exchange4media Staff Oct 19, 2020 12:07 PM

Soaps like Vadinammma, Karthika Deepam, Intinti Gruha Lakshmi have got the channel high Prime Time viewership

exchange4media Staff Oct 19, 2020 11:45 AM

The Group earlier came out with a 128-page edition in Indore, 72-page in Bhopal, 80 pages each in Ahmedabad & Raipur, 60-page in Hoshangabad, and 54 pages in Bilaspur

exchange4media Staff Oct 19, 2020 10:52 AM

Sakshi’s Special Hyderabad Shopping Supplement on 17th October saw participation from advertisers across sectors like education, retail, real estate, textiles and health

exchange4media Staff Oct 19, 2020 10:41 AM

Industry experts say Return Path Data system can be one of the solutions, but its implementation is difficult and can take another few years

exchange4media Staff Oct 19, 2020 9:12 AM

Nayak was speaking to Kailashnath Adhikari, MD, Governance Now, during a live webcast of ‘Masterminds’

exchange4media Staff Oct 19, 2020 9:03 AM

At the e4m Red Carpet Experiential Marketing Summit, panellists discussed the impact of the pandemic on the experiential industry and the upcoming innovations in the space

exchange4media Staff Oct 19, 2020 8:23 AM

BARC India has reiterated that it has not commented on the ongoing investigation

exchange4media Staff Oct 18, 2020 6:22 PM

Conceptualised and created in house, this campaign is an attempt to remind people that the war against COVID-19 is far from over

exchange4media Staff Oct 18, 2020 6:00 PM

The campaign has a 360-degree media focus that will include digital and conventional mediums

exchange4media Staff Oct 18, 2020 10:00 AM

In a statement, BARC India has said it believes that television channels are committed to maintaining a clean and transparent ecosystem

exchange4media Staff Oct 17, 2020 5:05 PM

Abbas, Managing Director, Encompass and President EEMA, on the initiatives taken to get the experiential industry back on track and new strategies for the events ecosystem

exchange4media Staff Oct 17, 2020 1:05 PM

The campaign launched to mark Global Handwashing Day tells foot artist Swapna Augustine’s inspirational story to create awareness about hygiene

exchange4media Staff Oct 17, 2020 10:22 AM

The government has asked the ecommerce platforms to explain in 15 days why no action should be taken against them

exchange4media Staff Oct 17, 2020 9:34 AM

The film has starred renowned artists Kharaj Mukherjee and Lopamudra Mitra along with others

exchange4media Staff Oct 17, 2020 9:23 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 17, 2020 9:06 AM