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The new transparency tool delivers a 360-degree view of a DSP customer’s omnichannel programmatic environment, with robust audience reach and cost analyses broken down by channel and exchange

exchange4media Staff 2 days ago

Otrivin leverages Google’s ‘Ruled By Weather’ predictions, an automated tool that uses the Google Weather Prediction model to reach its consumers when cold and flu is most likely to strike

exchange4media Staff 2 days ago

9XM 'Cricket ka Bukhaar' will be promoted across the social media platforms of 9X Media network

exchange4media Staff 2 days ago

India singled out at this year’s Cannes Lions International Festival of Creativity with high volume of entries across categories like Media, Outdoor, Direct and PR 

exchange4media Staff 2 days ago

Spirit, who has worked with Sir Martil Sorrell before, will be responsible for handling clients, mergers, acquisitions and investor relations

exchange4media Staff 2 days ago

In the campaign, ABP News says news channels have been resorting to unfair practices, but despite that it continues to be one of the leading news channels 

exchange4media Staff 2 days ago

As BARC included landing page viewership for calculation, broadcasters who saw their ratings go down slammed the move while those who went up the scale supported it

exchange4media Staff 2 days ago

‘Room TV service’ will allow tailor-made packs and Instant Pack Modifications

exchange4media Staff 3 days ago

The agency's key mandate will be to launch SebaMed's range of Baby and Adult care products across both traditional and digital channels

exchange4media Staff 3 days ago

The team will be part of Ultimate Table Tennis which is now set for its third season

exchange4media Staff 3 days ago

The inaugural week of the tournament registered a phenomenal 107.2 million average impressions

exchange4media Staff 3 days ago

This is Facebook's first investment in an Indian start-up

exchange4media Staff 3 days ago

‘Fest – Eve’ has been scheduled for every Saturday and Sunday and will be open for all residents of the apartments

exchange4media Staff 3 days ago

The storyline seamlessly integrates the various benefits of Livpure Smart which includes hassle-free life and the 0% overall charges, making it a perfect pay-as-you-drink water service

exchange4media Staff 3 days ago

With this tie-up, LG’s SMART TV users can now access ALTBalaji’s library of Hindi Original Exclusives

exchange4media Staff 3 days ago

The two are followed by India TV, Zee News and Republic Bharat

exchange4media Staff 3 days ago

Bhargava will speak on leveraging Digital to create climate change revolution

exchange4media Staff 3 days ago

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