exchange4media News Service

Tanishq releases TVC to launch its Onam collection

#SampoornaByTanishq captures the essence of Onam through a cheeky take on the relationship between husband and wife

BookMyShow’s celebrates Independence Day with Akshay Kumar's 'Gold'

Their newest digital ad film takes a humorous look at the various offers and promotions available around Independence Day

Lokmat produces and launches a short film on intolerance with ‘Perspective’

The film has crossed over 5 lakh views in 2 days across all social platforms with people conversing on the same

Vikram Sakhuja appointed Chairman of IRS Technical Committee

Sakhuja will replace NP Sathyamurthy, whose term as Chairman of technical committee comes to an end. Sathyamurthy is the Executive Director of DDB Mud...

S Yesudas, former Vizeum MD, launches second venture

Y&A is a pure-play business transformation company and works with the vision of helping enterprises erase the legacy best practices mindset to build t...

Interactivity is the next thing we will invest more in: Gautam Thakar, CEO, Star Sports

Thakar acknowledged that the broadcaster has been able to garner a fair amount of sponsorship interest for the Asia Cup

Ola appoints Ben Legg as UK MD

Legg joins Ola from AdParlor, the New York-based global marketing technology company, where he was CEO for two years

Impactful Independence Day campaigns that stood out

From a humorous take on promotion-led ads during Independence Day to memoirs of those who fought for our freedom, this year, brands have adopted some...

Eros International Media Q1 PAT grows 22.8% to Rs 59.3 crore

The company’s EBIT stood at Rs 96.7 crore, up 30.5% from the corresponding quarter in 2018.

Aladdin’s grand sets, superior production will set new standards: Business Head, Sony SAB

'Aladdin: Naam Toh Suna Hoga’ has tea brand Wagh Bakri, Flamingo heat belt and Sun Pride sunflower oil as its sponsors

MX Player appoints Viraj Jit Singh as Revenue Head

Prior to joining MX Player, Singh was responsible for revenue generation, communication and marketing strategy for top brands such as Viacom18 Media P...

CarToq appoints Mudit Seth of SilverPush as their Chief Marketing Officer and Partner

Seth will oversee CarToq’s domestic and global expansion along with marketing activities to drive customer traffic across the brand’s media properties

CNN-News18 launches new show Reporters Project

Reporters Project will have reporters travel the length and breadth of the nation capturing ground realities, assessing issues and recording the senti...

Sonam Kapoor to endorse beauty accessory brand Vega

The actress will feature in a TV campaign coming in August 2018 for the brand’s hair styling appliances portfolio.

MY FM launches new show in Gujarat with humour artist Sairam Dave

In 'Hasvanu Naam Sairam’, Dave will narrate jokes in quintessential style about his observations of Guajarati’s and their typical behaviour

Airtel collaborates with sarod maestro Ustad Amjad Ali Khan to add to I-Day celebrations

Airtel has launched a special sarod rendition of India’s national anthem. The track is available on Wynk Music and Airtel TV

Branded Entertainment Content Studio, Katha Pictures, Launched

Filmmaker Suparn S Varma and Anshu Patni have founded this new studio starting with Beardo brand

WATConsult gives fresh perspective to organ donation with #GetSecondLife

Artemis Hospitals and WATConsult launch a campaign to highlight the importance of pledging organs

Sejal Shah named Managing Partner and Head of Publicis Media Exchange

Shah is responsible for driving media investments, alliances and partnerships, strategic thinking and direction for all Publicis Media clients across...

Content JAM: Storytelling in today's digital age

Rajesh Ramakrishnan, MD, Perfetti Van Melle India, & Sunil Kataria, Business Head - India & SAARC, Godrej Consumer Products Limited (GCPL) to address...

Samar Singh Sheikhawat quits as Marketing Head of United Breweries

He is said to be considering various offers and will take a decision soon

IIFA 2018 becomes the highest-rated event of the year

The show managed a 2.25 rating and also did beat its own ratings of the previous four editions

IMPACT's 40 Under Forty Agencies: Partners at Work – Part 2

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of...

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