exchange4media News Service

Footballer Ibrahimović is the new face of Visa

Ahead of the 2018 FIFA World Cup Russia™, the star player embodies the global nature of the brand Visa

Golden Mikes Awards 2018: Photo Gallery

The e4m Golden Mikes Awards 2018, held on the 19th April, 2018 in Worli, Mumbai celebrated the very best of radio ads seen in India, across radio chan...

Happy Décor and Utility to You, says Pepperfry

The online furniture portal, for the first time, is extending its promise of ‘Happy Furniture to You’ to décor and utility segments

Dulux Velvet Touch inspires homeowners to celebrate their ‘Glow of Success’

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

e4mrecap: The week that was

We list a few important stories that you may have missed in the week gone by

JWT Mumbai and AMFI deliver another ‘Mutual Funds Sahi Hai’ campaign

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds

More cooling this summer with Blue Star

The latest ad films crafted by FCB Interface communicates the brands’ unique proposition of inverter ACs

Angel Broking launches app ANGEL BEE for simplified investments

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Inox Leisure Ltd, adds five new IMAX® theatres to circuit

IMAX adds 14 new theatres to network in India since February, nearly doubling its contracted footprint in the country over a 12-month period

Vice Media launches in India

The official launch comes through a partnership with Times of India Group

#ManforcePowerplay-Grapes Digital get fans to play IPL on Twitter

Manforce is also one of the principal sponsors of the IPL team, Sunrisers Hyderabad

ToI wins big at ABBYs in publisher category

It won two golds for ‘#NoConditionsApply: Shindoor Khela’ and one for ‘Times Power of Print’

National Geographic marks Earth Day with ‘Lights, Camera, Earth’

Fronted by Farhan Akhtar, the drive is a call to citizens to save the Earth through stories that spark change in the world

Men’s Health Magazine comes to India

The first Indian issue to commence by May/June 2018, will be 35th international issue

Music streaming contributed 27% revenue growth to Indian music industry in 2017

Total music industry revenues grew from Rs 570.7 Cr. in 2016 to Rs 725.6 Cr. in 2017

Kathua rape case: Amul girl weeps for Asifa

The creative reads ‘Zara aankhon mai bharlo paani' condemning the barbarity of the rape of an 8-year-old

Golden Mikes 2018: Red FM, Madison Media, Radio Mirchi, Radio City win big

Red FM is Radio Station of the Year, Madison Media bags Radio Agency of the Year, Childline India Foundation is Radio Advertiser of the Year at the e4...

Punit Goenka wins ‘Outstanding Contribution to Media’ Award at AIMA Managing India Awards

Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd. (ZEEL) was awarded with the ‘Outstanding Contribution to Media’ Award' at the AIMA Managing...

Zoom TV will grow by 40% this year: President, Times Network

Nikhil Gandhi talks about Zoom’s partnership with fashion e-tailer Myntra and the channel's growth plans

L for Love campaign receives positive response from LGBTQ community

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and le...

Vivek Saxena joins TVF as North Head – Brand partnerships

At TVF, Saxena will be responsible for identifying and building new revenue streams, along with fostering deeper brand relationships

CNN wins trademark battle against GNN India for using similar logo

The order was issued by the Chennai bench of the Intellectual Property Appellate Board on an appeal filed by CNN

Vivo IPL 2018 records 371 mn viewers on TV and Hotstar in inaugural week: BARC Ratings

Television reach was primarily driven by 30% increase in reach in South; Hotstar registered a growth of 76% versus last year

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