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Gunn Report 2010: India jumps to No. 14?blur=25

The results of The Gunn Report 2010 were announced on January 21, 2011 in London. India ranks 14th in the countries’ calendar, up from 17th last year.

exchange4media Mumbai Bureau Jan 24, 2011 7:16 AM

UTV channels to debut on TM’s HyppTV?blur=25

UTV Global Broadcasting Limited (UGBL), the broadcasting arm of UTV Software Communications Limited has signed up for the launch of its channels, UTV Bindass

exchange4media Mumbai Bureau Jan 21, 2011 5:35 PM

Channel [V] launches its second fiction show?blur=25

Following its first fiction offering - Roomies, Channel [V] in collaboration with Red Chillies Idiot Box rolls its second bold and entertaining fiction show - Ye Parindey – Impossible ki maa ki aankh!

exchange4media Mumbai Bureau Jan 21, 2011 5:32 PM

Star Movies joins the Oscar mania?blur=25

Beginning February, Star Movies, is the “home of the Oscars” as it gets ready for the 83rd Academy awards with a month long line-up of programmes that includes Oscar winning films, live telecast of the awards and much more.

exchange4media Mumbai Bureau Jan 21, 2011 4:20 PM

Star CJ Alive redefines home shopping?blur=25

STAR CJ Alive India’s premium home shopping destination shakes up the home shopping domain once again as it brings alive its mantra of transforming lifestyles with the launch of an all-new lifestyle transforming program ‘Good Shopping India’ catering exclusively to family-based audiences.

exchange4media Mumbai Bureau Jan 19, 2011 6:00 PM

airtel digital TV brings in a la carte offerings?blur=25

airtel digital TV, the DTH service from Bharti airtel launched in October 2008, announced the a la carte pricing of all the 198 linear channels available on its platform, effective January 1, 2011.

exchange4media Mumbai Bureau Jan 19, 2011 7:54 AM

Mahindra unveils 'Rise', a new brand promotion; invests Rs 120 crore for its promotion?blur=25

Mahindra Group has announced its new positioning called ‘Rise’. This new positioning represents a new chapter in the history of the iconic, 65 year old brand…

exchange4media Mumbai Bureau Jan 18, 2011 3:48 PM

Ad Review: Pepsi seeks to ‘Change the Game’ for Cricket World Cup 2011?blur=25

PepsiCo’s latest campaign for the Cricket World Cup 2011 brings out its irreverent, unorthodox and fun side, and with a humour angle to the famous Dhoni ‘helicopter shot’.

exchange4media Mumbai Bureau Jan 17, 2011 6:59 AM

Reliance Broadcast Network to take over Imagine Showbiz?blur=25

Reliance Broadcast Network Ltd has confirmed their proposed acquisition of Imagine Showbiz, Turner’s Hindi music channel, through a buy-out from Cinestar Advertising.

exchange4media Mumbai Bureau Jan 13, 2011 9:13 AM

Maruti Suzuki explores branding opportunity on DTH platform?blur=25

Mobile and Internet company Hungama Digital Media Entertainment has partnered with Maruti Suzuki to provide branding opportunities on the Tata Sky Actve Games platform for a period of four weeks.

exchange4media Mumbai Bureau Jan 12, 2011 8:16 AM

Aidem Ventures-eBus Media Networks announce JV for India & MiddleEast?blur=25

Singapore based eBUS Media Network and Aidem Ventures have announced the creation of a joint venture, eBus-Aidem, in India to offer a complete solution for digital distribution and management of Television Commercials (TVCs) to advertisers, agencies, media owners, content producers and broadcasters.

exchange4media Mumbai Bureau Jan 11, 2011 7:54 AM

Aidem Ventures – eBus Media Networks announce JV for India & MiddleEast?blur=25

Singapore based eBUS Media Network and Aidem Ventures have announced the creation of a joint venture, eBus-Aidem, in India to offer a complete solution for digital distribution and management of Television Commercials (TVCs) to advertisers, agencies, media owners, content producers and broadcasters.

exchange4media Mumbai Bureau Jan 10, 2011 3:00 PM

Isobar India expands operations to Bangalore; bags VMware Digital business?blur=25

Isobar India, the digital marketing agency from Aegis Media Group, is opening its Bangalore office from January 10, 2011. Adding to this expansion, the agency has won the digital duties of VMware, a virtualisation and cloud infrastructure.

exchange4media Mumbai Bureau Jan 7, 2011 7:50 AM

Kaushik Chakravorty to head Navia and Vector; Sanjay Shah, CEO, moves out?blur=25

Starcom MediaVest Group (SMG) India has announced that Kaushik Chakravorty, currently Group COO of Navia and Vector, will take overall charge of the outdoor business in addition to his role as Executive Director – Enhance. Sanjay Shah, CEO, Navia and Vector, is moving on from the organisation.

exchange4media Mumbai Bureau Dec 31, 2010 7:56 AM

Kinetic’s Portland and Saints & Warrior create the ‘Wow’ factor for Skoda Auto?blur=25

Skoda Auto’s extensive outdoor campaign for the launch of two of its car brands – Fabia and Yeti – has been grabbing eyeballs. The objective is to create an impact and break through the clutter, reinforcing Skoda as a new category creator. The outdoor campaign has been executed by Kinetic’s Portland, while Saints & Warrior is the creative agency.

exchange4media Mumbai Bureau Dec 27, 2010 6:38 AM

Tata’s Sonata in ‘youthful’ makeover mode; spends Rs 4 cr on new brand identity?blur=25

Sonata, the watch brand from the house of Tata, has announced the makeover of its brand identity with the unveiling of an all new refreshingly vibrant logo and a new brand tagline: ‘Wait Mat Kar’. On the lines of the new brand identity, Lowe Lintas has worked on the campaign. Approximately Rs 4 crore has been spent on the brand makeover.

exchange4media Mumbai Bureau Dec 24, 2010 7:36 AM

RK Swamy Media Group bags media mandate for Shriram Capital?blur=25

Following a multi-agency pitch, RK Swamy Media Group has won the media duties of Shriram Capital. Shriram Capital, the holding company of Shriram Group’s financial services entities, is seeking to enhance its brand image. The campaign across multiple media includes print, airport displays, online and TV.

exchange4media Mumbai Bureau Dec 21, 2010 7:32 AM

ASCI brings 10 ads under scanner; five ads withdrawn?blur=25

The Advertising Standards Council of India (ASCI) has released its Consumer Complaints Council (CCC) decision report for the month of September 2010 on the ads that were either withdrawn or modified. A total of 10 ads had been brought under its scanner, of which five ads were withdrawn while five ads were not upheld by the CCC.

exchange4media Mumbai Bureau Dec 21, 2010 7:31 AM

Brand MTV forays into print with first magazine launch, Noise Factory?blur=25

With its promise to move beyond music and television, the magazine is yet another extension to brand MTV and is the first ever print publication launched by MTV India. Launched in November 2010, Noise Factory is priced at Rs. 75 and is available via subscriptions across 23 cities in India or at select locations and bookstores like Odyssey and Landmark, as well as across local distribution networks in Mumbai, Delhi, Bangalore and Kolkata amongst others.

exchange4media Mumbai Bureau Dec 18, 2010 7:41 AM

Euo RSCG scoops the creative mandate for Baskin Robbins?blur=25

Following a multi-agency pitch, Baskin Robbins, the ice cream brand has appointed Euro RSCG India to handle its creative business. The business will be serviced out of Euro RSCG Mumbai branch office. The other agencies that had participated in the pitch included the incumbent agency- Thought Blurb and Rediffusion Y&R.

exchange4media Mumbai Bureau Dec 16, 2010 7:29 AM