Authors
Zuska appoints OAP as their outdoor agency?blur=25

Outdoor Advertising Professionals (OAP) has been appointed the outdoor agency on record (AOR) for Zuska, the personal care brand from Zodhita Healthcare Solutions Pvt Ltd.

exchange4media Mumbai Bureau Jun 21, 2011 9:47 AM

Cannes Lions 2011: Mudra, Grey & Contract shortlisted in Direct?blur=25

Cannes Lions 2011 got underway on June 19, 2011. And the first of the shortlists – Direct Lions – has been announced. Six entries from India have been shortlisted in Direct Lion category. Mudra Communication has four entries shortlisted, while Grey Worldwide and Contract Advertising have one entry each shortlisted.

exchange4media Mumbai Bureau Jun 20, 2011 8:17 AM

Vaswani Group appoints MPG India as its media AOR?blur=25

MPG India, a flagship brand of Havas Media, has been appointed the media AOR of real estate player Vaswani Group. The account size is worth upwards of Rs 10 crore.

exchange4media Mumbai Bureau Jun 17, 2011 8:28 AM

Percept Out-of-Home unveils Future Group’s Central Mall in Bangalore?blur=25

Future Group roped in Percept Out-of-Home to execute the outdoor campaign for their newly launched third Central Mall, the lifestyle retail format from the group.

exchange4media Mumbai Bureau Jun 16, 2011 8:46 AM

BIBA awards media duties to Starcom Worldwide?blur=25

Starcom Worldwide has been appointed as media partner in India by BIBA Apparels. Starcom’s Delhi office will manage the account.

exchange4media Mumbai Bureau Jun 15, 2011 11:27 AM

Creativeland Asia creates 24-hour online race for Audi?blur=25

On June 11, 2011, when the Le Mans 24-hour race began, Audi India launched a 24-hour online race to garner support for the Audi R18 TDI racing at the Le Mans.

exchange4media Mumbai Bureau Jun 14, 2011 8:49 AM

Standard Chartered makes senior level appointments?blur=25

&nbsp;<span style="font-family: Calibri, sans-serif; font-size: 15px" class="Apple-style-span">Standard Chartered Consumer Banking announced it has appointed seasoned international banker Sanjeeb Chaudhuri as Regional Head, South Asia and as Group Chief Marketing Officer for Consumer Banking.</span> <p class="MsoNormal"><span style="font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-fareast-language: KO; mso-bidi-language: TH; mso-ansi-language: EN-US"><o:p></o:p></span>

exchange4media Mumbai Bureau Jun 8, 2011 9:31 AM

Big Bang 2011 Awards: Maxus, Stark Communications & Tanishq lead the tally?blur=25

The Advertising Club, Bangalore announced the results of its Big Bang 2011 on June 3. With 12 Golds, Maxus is the Media Agency of Year. Stark Communications is the Ad Agency of the Year and Tanishq is the Client of the Year. Mindshare has bagged the Media Campaign of the Year, for its work done on Hindustan Unilever.

exchange4media Mumbai Bureau Jun 7, 2011 8:28 AM

Ad Club Bangalore’s Big Bang 2011 awards winner announced?blur=25

&nbsp;The Advertising Club, Bangalore announced the results of the Big Bang 2011 awards for excellence in communications &amp; media on June 3, 2011.<span style="mso-spacerun:yes">&nbsp; </span>The awards were handed out to the winners at ceremony held at the Bangalore Palace Grounds. Stark Communications, Maxus and Tanishq have been key winners this year. <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><o:p>&nbsp;</o:p>

exchange4media Mumbai Bureau Jun 6, 2011 12:30 PM

ASCI upholds complaints against 34 ads?blur=25

The Consumer Complaints Council (CCC) of Advertising Standards Council of India (ASCI) has upheld complaints against 34 ads between November 2010 and February 2011.

exchange4media Mumbai Bureau May 31, 2011 9:08 AM

Spatial Access restructures: appoints Starcom’s Nikhil Rangnekar?blur=25

Spatial Access has restructured its operations to create a media and a non-media vertical. The company has hired Nikhil Rangnekar as the Joint CEO, heading the media vertical. Geetanjali Bhattacharjii, also a Joint CEO, will lead the non-media verticals.

exchange4media Mumbai Bureau May 31, 2011 9:04 AM

Star News MQ 2011: Mumbai’s Team HUL-IMRB has the Media Quotient?blur=25

Star News MQ 2011 culminated in the grand finale in Mumbai on May 27. Emerging winners in the national finals was the Mumbai round winning duo of Ameya Samant (IMRB) and Pradeep Ramarathnam (HUL) with a total score of 110 points.

exchange4media Mumbai Bureau May 28, 2011 11:50 AM

It’s once again the night of ‘portfolios’?blur=25

Portfolio Night 9 was open to young creative professionals from advertising agencies and also senior students of art colleges.

exchange4media Mumbai Bureau May 27, 2011 8:45 AM

Matrix and SRK ‘Kill the Cash’?blur=25

Matrix takes the &lsquo;Don&rsquo; route for its latest TVC, featuring the Kolkata Knight Riders, for Matrix ForEx Cards.

exchange4media Mumbai Bureau May 23, 2011 8:38 AM

Media giants, Walt Disney & UTV to co-produce family films?blur=25

&nbsp;Disney and UTV will share creative responsibilities for these films and UTV will manage the production, marketing and distribution. <p class="MsoNoSpacing">&nbsp;

exchange4media Mumbai Bureau May 19, 2011 11:30 PM

Ramita Chaudhari appointed as Business Head for RBNL’s BIG Magic?blur=25

&nbsp;<span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif; ">In another key management development, Reliance Broadcast Network Ltd. announces the appointment of Ramita Chaudhuri as Business Head for its regional channel BIG MAGIC.&nbsp;</span> <p class="MsoNormal"><span style="font-family:&quot;Trebuchet MS&quot;,&quot;sans-serif&quot;"><o:p></o:p></span>

exchange4media Mumbai Bureau May 19, 2011 11:29 PM

OOH advertising industry gears up for new service tax rules?blur=25

Outdoor advertising media owners and advertising agencies met under the auspices of Indian Outdoor Advertising Association on May 3, 2011, to find a way to follow the new service tax rules announced in the Budget and decide on a plan of action.

exchange4media Mumbai Bureau May 9, 2011 8:41 AM

Brandscapes Worldwide brings ‘Winning Insights’ to India?blur=25

Brandscapes Worldwide has unveiled its &lsquo;Winning Insights&rsquo; in India. Winning Insights is a global discipline that has been crafted to provide profitable growth strategies for clients across 40 countries.

exchange4media Mumbai Bureau May 4, 2011 9:04 AM

GroupM appoints K Nagarajan as National Dir - Social Media?blur=25

GroupM has strengthened its social media team with Karthik Nagarajan joining as National Director - Social Media. He will report to Tushar Vyas, Managing Partner, GroupM South Asia.

exchange4media Mumbai Bureau May 3, 2011 8:41 AM

RBNL's Big Magic appoints Purple Focus for its creatives?blur=25

Reliance Broadcast Network Ltd&rsquo;s (RBNL) new Hindi entertainment channel, Big Magic, has appointed Purple Focus to handle its creative mandate and brand duties. The ad spend on the business is pegged at around Rs 10 crore.

exchange4media Mumbai Bureau Apr 29, 2011 9:12 AM