UTV Stars, the newly launched Bollywood channel from the Broadcasting division of UTV, has roped in Taproot India and Motivator as its creative and media agencies, respectively. A campaign is slated to go on air from August 1, 2011, which will span various platforms such as TV, web, mobile and on ground.
Thoughtshop, a 360 degree advertising and communication agency, has appointed Vishesh Jain and Bhavin Patel as Creative Directors in copy and art divisions, respectively. These appointments are a step towards strengthening the senior management of the agency.
Star Movies is leaving no stone unturned to promote its month-long festival of James Bond films throughout July – called ‘Forever Bond’. The English movie channel has rolled out an extensive marketing campaign to promote the the property.
Digital out-of-home media company LiveMedia has launched its new initiative ‘LiveDigital’. With this new digital marketing arm, the company aims to offer integrated marketing solutions based on the changing lifestyle and media consumption habits of consumers.
Dominic Proctor, CEO, Mindshare Worldwide, as the second Keynote Speaker at the exchange4media Conclave 2011, will speak on the Agency of the Future in the Mumbai edition of the Conclave on July 15, 2011. Lintas Media Group’s Lynn de Souza is the Session Chairperson. Jagran Group is exchange4media Conclave’s presenting partner.
While some Indian delegates were not expecting any recognition in Films this year, some others were shocked that only two Indian entries made it to the shortlist. JWT India opened its Cannes Lions 2011 account with Bharti Airtel’s ‘Endless Goodbye’, and Mudra’s ‘Silent Anthem’ was the other entry to be shortlisted.
Adding more businesses to its kitty from Gitanjali Group’s stable, PerceptH has been assigned the duties of D’damas on a project basis. The win was not preceded by any pitch process. PerceptH has already conceptualised a campaign for the brand featuring Sonakshi Sinha.
Sunanda Chadha has joined Publicis Ambience as Vice President on Citibank. In her last assignment, Chadha was working with Percept H as Vice President across majority of the agency’s flagship accounts like Force India Formula One Team, The Sahara Group, Edelweiss, DLF and Hero Honda, among others.