Authors
Flashed Yesterday: Colors ropes in Prashaant Bhatt to head Fiction?blur=25

Prashaant Bhatt will be responsible for driving the fiction properties on Colors. He will take charge from December 1, 2011 and will be reporting to Raj Nayak, CEO, Colors.

exchange4media Mumbai Bureau Nov 16, 2011 8:16 AM

AdAsia 2011: Adapt to survive in an uncertain world - Indra Nooyi – WATCH VIDEO?blur=25

The much awaited session of Day 3 at AdAsia 2011 was the valedictory keynote address of Indra Nooyi, Chairman and Chief Executive Officer, PepsiCo, and she didn’t disappoint...

exchange4media Mumbai Bureau Nov 4, 2011 11:23 AM

Ad Club Bombay invites entries for Effie India 2011?blur=25

The Advertising Club Bombay has invited entries for 2011 Effie India Awards. The Effies is the premiere showcase for marketing and creative strategies that work. The last date for sending entries is Friday, November 11, 2011.

exchange4media Mumbai Bureau Nov 4, 2011 9:14 AM

STAR India & Aamir Khan experiment for the small screen?blur=25

STAR India has joined hands with Aamir Khan to bring a show to television that they claim is unprecedented in nature and scale.

exchange4media Mumbai Bureau Oct 24, 2011 9:06 AM

Payback Series throws “better” opening numbers than NatWest?blur=25

Cricket may not already be back in its full glory but the first one day international ratings of the India-England match played in the ‘revenge’ series have brought viewers back to the game, at least to some extent.

exchange4media Mumbai Bureau Oct 20, 2011 9:21 AM

Ashvini Yardi quits Colors; to explore entrepreneurial opportunities?blur=25

Ashvini Yardi, Head of Programming, Colors, has moved on from the channel to explore entrepreneurial opportunities in the films domain.

exchange4media Mumbai Bureau Oct 14, 2011 9:02 AM

History says Infotainment is out, Factual Entertainment is in?blur=25

As History, the first offering from the TV18 and A+E Networks joint venture, debuts in India, the focus is on the ‘factual entertainment’ genre. Popularly referred to as the infotainment genre, History’s attempt would be to grow the factual entertainment pie in India.

exchange4media Mumbai Bureau Oct 10, 2011 8:35 AM

Brandscope shoulders ‘Childhoods available’ campaign?blur=25

Brandscope has partnered with Rustomjee’s for its current brand campaign, titled ‘Childhoods available’, through an outdoor campaign in Mumbai. The campaign is being carried out in two phases.

exchange4media Mumbai Bureau Oct 5, 2011 8:24 AM

Milestone Brandcom launches sports marketing div; beefs up team?blur=25

Milestone Brandcom has extended its service offering with the launch of Milestone Connect, an on-ground event, sports marketing and promotional marketing solutions division. Shivneet Singh will lead this unit as VP & National Head, Milestone Connect. He joins from Mudra Max’s Kidstuff.

exchange4media Mumbai Bureau Sep 19, 2011 8:56 AM

JWT appoints Lowe India’s Sabyasachi Mishra as CEO for Vietnam, Indochina?blur=25

Sabyasachi Mishra comes on board as CEO, JWT Vietnam and Indochina. He takes over from Chris Von Selle, current CEO of JWT Vietnam, who will be moving to Beirut to take charge as COO of the agency’s Africa operations. Mishra moves on after a two-decade long stint across Lowe offices in Asia.

exchange4media Mumbai Bureau Sep 17, 2011 8:24 AM

Regional is the future for newspapers: Prabhu Chawla?blur=25

“The Indian market will survive because literacy in the country is growing rapidly. See, how regional newspapers are growing. Regional is the future for newspapers. English newspapers are concentrating on urban areas, but regional newspapers have explored new markets. Now, our English newspaper expansion has to begin in smaller towns,” says Prabhu Chawla, Editorial Director, The New Indian Express Group.

exchange4media Mumbai Bureau Sep 10, 2011 9:52 AM

Vodafone taps into Facebook for new smartphone?blur=25

Vodafone Essar, in its endeavour to provide differentiated experience to its customers, has launched Vodafone Blue, a phone specifically designed to put the Facebook experience into the heart of the handset.

exchange4media Mumbai Bureau Sep 7, 2011 2:48 PM

Gufic Biosciences awards media biz to MPG India?blur=25

MPG India has been awarded the media account of Gufic Biosciences Ltd (GBSL), a Mumbai-based Biosciences company with a focus on pharma and personal hygiene products.

exchange4media Mumbai Bureau Sep 7, 2011 1:00 PM

Rickshaw rides away with UTV Stars’ creative duties?blur=25

The recently launched Bollywood channel UTV Stars has appointed Rickshaw for its creative duties. Rickshaw is taking on the creative mandate for the channel starting with the campaign of the channel’s two driver shows – ‘Live My Life’ and ‘Up, Close and Personal with PZ’. Taproot India is the incumbent agency.

exchange4media Mumbai Bureau Aug 30, 2011 9:08 AM

Sandeep Sharma quits Times TV Network, to start his own venture?blur=25

Sandeep Sharma, Senior VP, Sales & Marketing, has quit Times TV Network to start his own venture.

exchange4media Mumbai Bureau Aug 29, 2011 10:17 AM

Sohan Shah roped in as Head of McCann Healthcare India?blur=25

Over the past decade, the revenue from Healthcare Communications has steadily grown across all networks. In keeping with this trend and the opportunity that it presents, McCann Healthcare has appointed Sohan Shah as its new Head.

exchange4media Mumbai Bureau Aug 17, 2011 8:43 AM

Mumbai Mayor hails the efforts of Prime Connect?blur=25

Prime Connect recently held the International Youth Cultural Festival, in association with Ferriswheel to nurture and enrich young minds from the cable and satellite industry in India. This joint effort has been appreciated by the Mayor of Mumbai, Shradha Jhadhav.

exchange4media Mumbai Bureau Aug 12, 2011 11:15 AM

India’s youth love MTV Roadies’ Rannvijay: Ormax study?blur=25

As per the Ormax Media study titled ‘Character Youth Loves’ (CYL), Rannvijay from MTV Roadies is the most popular non-fiction character among the youth.

exchange4media Mumbai Bureau Aug 12, 2011 9:12 AM

CSR is an acceptable marketing tool, says Lowe Lintas Survey?blur=25

Lowe Lintas India’s CSR survey reveals that 93 per cent of Indians believe corporates must undertake CSR activities. 57 per cent of the respondents trusted brands that did CSR more than brands that didn’t.

exchange4media Mumbai Bureau Aug 4, 2011 9:09 AM

Posterscope reveals the story in parts for Reebok Easytone?blur=25

Posterscope India recently carried out a digital outdoor activity for Reebok EasyTone, where an interactive LED screen was linked with SMS gateway, and every SMS received revealed the creativity in parts, so that finally the whole story falls into place.

exchange4media Mumbai Bureau Jul 28, 2011 8:54 AM