As History, the first offering from the TV18 and A+E Networks joint venture, debuts in India, the focus is on the ‘factual entertainment’ genre. Popularly referred to as the infotainment genre, History’s attempt would be to grow the factual entertainment pie in India.
Milestone Brandcom has extended its service offering with the launch of Milestone Connect, an on-ground event, sports marketing and promotional marketing solutions division. Shivneet Singh will lead this unit as VP & National Head, Milestone Connect. He joins from Mudra Max’s Kidstuff.
Sabyasachi Mishra comes on board as CEO, JWT Vietnam and Indochina. He takes over from Chris Von Selle, current CEO of JWT Vietnam, who will be moving to Beirut to take charge as COO of the agency’s Africa operations. Mishra moves on after a two-decade long stint across Lowe offices in Asia.
“The Indian market will survive because literacy in the country is growing rapidly. See, how regional newspapers are growing. Regional is the future for newspapers. English newspapers are concentrating on urban areas, but regional newspapers have explored new markets. Now, our English newspaper expansion has to begin in smaller towns,” says Prabhu Chawla, Editorial Director, The New Indian Express Group.
The recently launched Bollywood channel UTV Stars has appointed Rickshaw for its creative duties. Rickshaw is taking on the creative mandate for the channel starting with the campaign of the channel’s two driver shows – ‘Live My Life’ and ‘Up, Close and Personal with PZ’. Taproot India is the incumbent agency.
Prime Connect recently held the International Youth Cultural Festival, in association with Ferriswheel to nurture and enrich young minds from the cable and satellite industry in India. This joint effort has been appreciated by the Mayor of Mumbai, Shradha Jhadhav.
Posterscope India recently carried out a digital outdoor activity for Reebok EasyTone, where an interactive LED screen was linked with SMS gateway, and every SMS received revealed the creativity in parts, so that finally the whole story falls into place.
UTV Stars, the newly launched Bollywood channel from the Broadcasting division of UTV, has roped in Taproot India and Motivator as its creative and media agencies, respectively. A campaign is slated to go on air from August 1, 2011, which will span various platforms such as TV, web, mobile and on ground.