Adidas, the official partner, supplier and licensee of the 2006 FIFA World Cup, along with Coca-Cola, another long standing partner of the FIFA World Cup, has launched Adidas +Challenge, a global football tournament at the grassroot level for kids under the age of 16.
The Times Group has launched its comprehensive guide to eating out, Times Food Guide 2006, in Kolkata. The guide consists of over 800 names and details of eating joints, pubs, bars, caterers and even paan shops. The guide has listings of best eating outlets in Delhi, Mumbai, Hyderabad, Bangalore as well as New York and London.
‘Chobbish Ghanta’, the dedicated Bengali news channel from Zee Aakaash News Pvt Ltd, on Thursday revealed its upcoming programme initiatives in Kolkata. The high point of this is that the channel will be the local news partner of ESPN for exclusive coverage of the FIFA World Cup.
A new Bengali eveninger, ‘Aaj Ekhon’, modelled on Mumbai’s ever popular ‘Mid Day’, hit the stands in Kolkata on April 15. ‘Aaj Ekhon’ is the first publication from Freedom Media Pvt Ltd, a company promoted by three former print media professionals with interests in TV production as well, having designed programmes for ETV Bangla and Alpha Bangla.
In keeping with the burgeoning entertainment economy, the Times Group, through Times Infotainment Media Ltd, has ventured into movie production to further strengthen its presence in media and entertainment industry. The first production of TIML, ‘Being Cyrus’, was released nationally on March 24 to rave reviews.
Chobbees Ghanta, the dedicated Bengali news channel managed by Zee Akash, an independent company set up by Zee News Pvt Ltd and Akash Bangla, will officially go on air on March 26. This was confirmed by reliable sources from the company. The dry run begins on March 22.
The Emami Group on Thursday launched Navratna Cool Talc, the first extension of brand Navratna. Emami has roped in its brand ambassador Shahrukh Khan for the advertising campaign of Navratna Cool Talc, which has been positioned as 'Duniya ka sabse chhota AC'.
Candid Communication has bagged the public relations account of Kolkata West International City and Mahabharat Motors Pvt Ltd, the biggest ever foreign investment made in West Bengal by Indonesian firm Salim Group in association with Ciputra and Universal.
Peerless General Finance and Investment, the Kolkata-based financial services company which will be stepping into its 75th year of operations on October 25, 2006, has launched a special mnemonic to be used in the lead up to the Platinum Jubilee celebrations.