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Walt Disney brings Power Rangers Dino Thunder live for Indian kids

In a bid to build greater connect with kids, the Walt Disney Company India has brought popular action icons, the Power Rangers Dino Thunder, to India. The Power Rangers will be performing live at six cities across India.

exchange4media Kolkata Bureau Jan 27, 2007 8:56 AM

Images Fashion Forum: 97-mn strong middle class segment emerging as potential buyers for luxury brands

Indian and international bigwigs of the retail world converged in Mumbai for the Images Fashion Forum, which was held on January 23-24. The Forum provides a platform for the fashion and retail industry to meet and discuss the needs of the emerging global Indian looking for a global shopping experience at home.

exchange4media Kolkata Bureau Jan 25, 2007 8:03 AM

Big 92.7 FM Kolkata woos housewives with new game show

In a bid to provide entertainment and some pleasant reprieve to housewives, Big 92.7 FM Kolkata has recently launched a game show specifically targeting them. The weekly show gives home makers a chance to win prizes worth Rs 18,000.

exchange4media Kolkata Bureau Jan 16, 2007 8:47 AM

Inner Circle, Kolkata bags Tata Indicom, Emami Group’s realty venture, Sangbad Pratidin accounts

Inner Circle, Kolkata has begun the New Year on an optimistic note, bagging clients in diverse fields ranging from media to telecom and real estate.

exchange4media Kolkata Bureau Jan 15, 2007 8:05 AM

Saregama plans to re-enter film production, appoints B R Sharan as Chief Creative Officer

B R Sharan has been appointed as Chief Creative Officer of Saregama HMV’s Cinema and Television Division. Saregama HMV, formerly the Gramaphone Company India Ltd, plans to re-enter film production following the success of the music of films such as ‘Gangster’ and ‘Bluffmaster’, which it has released.

exchange4media Kolkata Bureau Jan 3, 2007 8:55 AM

Karishma Kapoor to give Khaitan its ‘Karishma’ as brand ambassador

Khaitan Electricals is all set to give its customers ‘Khaitan ka Karishma’ by associating with actress Karishma Kapoor, who has been roped in as brand ambassador.

exchange4media Kolkata Bureau Dec 18, 2006 9:05 AM

Red FM Kolkata seeks greater listener connect with Smart RJ Hunt

Red FM Kolkata has embarked on a ‘Smart RJ Hunt’, an initiative to connect with its listeners. The contest is being organised in three phases.

exchange4media Kolkata Bureau Dec 6, 2006 8:32 AM

Zee Bangla launches ‘Sa Re Ga Ma Pa’ for Bengali audience

After the resounding success of ‘Sa Re Ga Ma Pa’ on Zee, Zee Bangla is out to emulate its success with its own version of the popular talent hunt show. The programme would be aired Monday to Wednesday at 10 pm and would be hosted by Debojit Saha, winner of last year’s ‘Sa Re Ga Ma Pa’, while the director is Soven Sur.

exchange4media Kolkata Bureau Dec 6, 2006 8:29 AM

Khaitan Electricals forays into retail space

Khaitan electricals Ltd is foraying into the highly competitive retail space with the launch of Khaitan City and Khaitan Fantasy. The Khaitan City outlets will be open within a week’s time, while the Khaitan Fantasy will open by January 2007.

exchange4media Kolkata Bureau Nov 22, 2006 8:42 AM

La Opala assigns PR mandate to Hanmer & Partners

La Opala has appointed Hanmer & Partners as the PR consultant agency for their national business. La Opala, which is into manufacturing opal glass tableware, enjoys 60 per cent share of the Indian market.

exchange4media Kolkata Bureau Nov 18, 2006 8:16 AM

Xenitis Group diversifies into two-wheelers, ties up with Chinese company

The Xenitis Group of Companies has announced its plans of diversifying into the two-wheelers sector. The company has formed a joint venture with China’s Guangzhou Motor Company to bring out ‘Xoom’ range of motorbikes from January 2007.

exchange4media Kolkata Bureau Nov 16, 2006 7:32 AM

Hanmer & Partners to handle PR for West Bengal Electronics Development Corporation

West Bengal Electronics Development Corporation Ltd (WEBEL) has appointed Hanmer & Partners as their national PR agency. WEBEL is the nodal agency of the Government of West Bengal for developing IT and ITES within the state and has implemented several e-governance projects.

exchange4media Kolkata Bureau Oct 7, 2006 9:50 AM

Diageo gives teeth to its Indian portfolio with launch of Shark Tooth vodka

Indians have one more reason to say ‘cheers’ this festive season with the launch of the unusually named Shark Tooth vodka. Launched by Diageo, which has well-known brands like Johnnie Walker, Smirnoff, Baileys and Vat 69 in its kitty, Shark Tooth marks the premium drinks company’s foray into the prestige Vodka segment in India.

exchange4media Kolkata Bureau Sep 23, 2006 8:42 AM

Tata Teleservices announces major plans to increase retail presence, to invest Rs 100 cr

Tata Teleservices Ltd has chalked out an aggressive growth path to increase its retail presence across India. The company will invest Rs 80-100 crore to increase the number of its outlets from 2,700 to 3,500. The telecom service provider has also entered the Limca Book of Records for inaugurating 100 True Value Shoppes in a single day.

exchange4media Kolkata Bureau Sep 23, 2006 8:37 AM

Zee Bangla completes 7 years; to focus on strengthening its programming

Zee Bangla, the Bengali channel from the Zee stable, has completed seven years. The channel will continue to focus on strengthening its programming and has several interesting programmes lined up.

exchange4media Kolkata Bureau Sep 18, 2006 8:38 AM

‘We will rock you’ promises Kalyani Black Label’s rock star initiative

Beer might be more synonymous with a game of soccer, but Kalyani Black Label, the popular beer brand from United Breweries, has decided to rock its patrons. As part of its rebranding exercise Kalyani Black Label has launched the ‘War of the Rock Stars 2006’ in West Bengal that also aims to promote local rock bands.

exchange4media Kolkata Bureau Sep 14, 2006 8:49 AM

JWT, Rediffusion bag creative duties of Rupa innerwear brands

Rupa, the Kolkata-based inner-wear company, has recently changed their agency alignments. While earlier their entire portfolio was with Bates 141, the creative duties for their brands will now be divided between JWT and Rediffusion Kolkata. This follows a multi-agency pitch involving several major national agencies.

exchange4media Kolkata Bureau Sep 7, 2006 8:16 AM

JWT declared Agency of the Year at Advertising Club Calcutta’s Consumer Connect Awards

JWT emerged as the Agency of the Year (National) at the third edition of the Advertising Club Calcutta’s Consumer Connect Awards held on September 2, 2006. Response India was the Agency of the Year (Kolkata). Lowe’s Prem Mehta was the new inductee into the Adverting Club Calcutta’s hallowed Hall of Fame.

exchange4media Kolkata Bureau Sep 4, 2006 8:38 AM

Aakaash Bangla felicitates young women achievers with ‘Sonar Meye’

It was time for young women achievers to stand up and be counted at ‘Sonar Meye’, a contest organised by Bengali entertainment channel Aakaash Bangla and MP Jewellers, a leading Kolkata-based jeweller, on August 25 in Kolkata.

exchange4media Kolkata Bureau Aug 26, 2006 8:18 AM

O&M, Kolkata unfurls gives a Italian feel to new Blue & Blues campaign

O&M, Kolkata has unveiled an unconventional campaign for Italian leather accessories brand Blue & Blues.

exchange4media Kolkata Bureau Aug 9, 2006 9:47 AM

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