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Witco, the South India based premium retail chain of stores for luggage and travel accessories, has repositioned itself from ‘The Luggage Expert’ to ‘Travel in Style’. Witco has charted out an aggressive plan to become a national player and open 50 stores across the country in the next 2-3 years with an estimated investment of Rs 40 crore.

exchange4media Chennai Bureau 20-May-2008

Club FM, the FM venture of the Mathrubhumi Group, hit the Cochin airwaves on May 16. With this FM station, Club FM has completed the launch of all its four stations. Apart from Cochin, Club FM is present in Thiruvananthapuram, Thrissur and Kannur.

exchange4media Chennai Bureau 19-May-2008

AOL users can now send free instant messages and SMSes to mobile phones in India from the AOL Mail or AOL Messenger service. This feature also enables the recipient mobile user to respond to those messages instantly. This service is supported on most Indian carriers like Airtel, Vodafone, Spice, Aircel and MTNL.

exchange4media Chennai Bureau 15-May-2008

O&M has been beefing up its top rung with new Presidents for Mumbai, and now in Delhi and Bangalore. The Ogilvy India Board has named Sudhir Sahni as President for O&M Delhi. His elevation comes close on the heels of Simmi Sabhaney being elevated as President of O&M Bangalore and Hephzibah Pathak as President of O&M Mumbai.

exchange4media Chennai Bureau 14-May-2008

Taking a road different from the bandwagon of general entertainment programmes in other channels, Amrita TV has launched the second season of its show ‘Sandhya Deepam’. The show, which went on air on May 12, captures the mood and ambience of the auspicious twilight, illuminating the homes in Kerala and the rest of South India.

exchange4media Chennai Bureau 13-May-2008

V Murugan has quit Raj TV as Vice-President, Sales and Marketing after more than a decade-long association. He was responsible for handling the marketing of Group’s television channels, including Raj Digital Plus and Telugu channel Vissa TV.

exchange4media Chennai Bureau 09-May-2008

Zee Kannada can look back with satisfaction at the two years that it has been in existence. The channel from the Essel Group is all set to celebrate its second anniversary on May 11, and has shown good growth in this short span of two years.

exchange4media Chennai Bureau 09-May-2008

Raj Narain, one of the two co-founders of Brand Portrait, has parted ways with the agency in order to start his own outfit, called Optima Marketing Solutions. Venu Gopal Nair is the other co-founder of Brand Portrait. Narain is the Managing Director of Optima Marketing Solutions.

exchange4media Chennai Bureau 09-May-2008

S Narasimhan has taken over as Senior Partner of RK Swamy BBDO, Chennai. Prior to his new assignment, Narasimhan was Vice-President of Hansa Outdoor, Mumbai. In his new role, Narasimhan would be heading RK Swamy BBDO’s Chennai office with the primary objective to consolidate and grow the business.

exchange4media Chennai Bureau 08-May-2008

After making the channel available on DTH platforms such as DishTV and Tata Sky, Amrita TV has now tied up with DD Direct+, Doordarshan’s DTH platform. The channel won’t be making any notable changes in its marketing and sales strategy as of now, and the prime focus would be on reach.

exchange4media Chennai Bureau 07-May-2008

After Mumbai and Delhi, it is now Radio Mirchi Chennai’s turn to celebrate five years of operations. Apart from the usual celebrations, the FM station has embarked on a 10-day fund raising campaign from May 5 in association with Times Foundation. The proceeds would be donated to bring smiles to the faces of cancer-stricken children.

exchange4media Chennai Bureau 06-May-2008

Pyramid Saimira Group brought onboard Col. Satish Shukla as Chief Executive Officer for its associate group company, Saimira Access Technologies Ltd (SAT). SAT focuses on the Group’s DTH and HITS foray.

exchange4media Chennai Bureau 06-May-2008

Henkel India has roped in Rani Mukherjee as brand ambassador for its skincare soap brand Margo. In the highly cluttered and competitive toilet soap category, Margo claims to have a market share of close to 4 per cent in urban West Bengal and is a strong player in markets like Tamil Nadu, Andhra Pradesh and Bihar.

exchange4media Chennai Bureau 30-April-2008

R Seshadri, Managing Director, Anugrah Madison Advertising, has been elected as the 37th President of the Advertising Club Madras. Ranju K Mohan, Vice-President (Sales & Marketing), Henkel India, is the immediate past president of the Club.

exchange4media Chennai Bureau 29-April-2008

Big FM Chennai has initiated a talent hunt show, ‘Big Singaara Singer’, to identify two golden voices from the city and give them with the opportunity to sing in one of the forthcoming Kollywood flicks.

exchange4media Chennai Bureau 26-April-2008

Continuing its romance with world cinema, Makkal TV is all set to bring some Russian feature films to the C&S households of Tamil Nadu and rest of India. The channel’s earlier initiative of airing Iranian films such as ‘A Place to Live’, ‘Barren’, ‘Mother’s Guest’, and ‘Zakira’ was well received by its viewers.

exchange4media Chennai Bureau 25-April-2008

Dhoni and his Chennai Super Kings have been delighting cricket fans with their on-ground fireworks. And now adding to the merry-making is Hello FM, which has launched ‘Solli Addi’, an on-air cricket carnival which promises to be a thrilling entertainer for both listeners and cricket fans in Chennai.

exchange4media Chennai Bureau 25-April-2008

The DLF LPL Tournament got off to a spectacular start in Bangalore on April 18, and while the action on the ground is heating up, media partners of the various IPL teams are busy whipping up some frenzy on air. Dhoni and his Chennai Super Kings routed out Team Mohali in their opening IPL match, and Radio One couldn’t be happier.

exchange4media Chennai Bureau 21-April-2008

Deccan Chronicle Holdings Ltd, publisher of English daily Deccan Chronicle, launched its new business daily, Financial Chronicle, in Chennai and Hyderabad on April 16. Financial Chronicle is expected to hit the stands in Bangalore, Mumbai and Delhi shortly. Priced at Rs 1.50, the business daily would be available Monday to Friday.

exchange4media Chennai Bureau 17-April-2008

Television’s romance with reality shows is continuing strong and Amrita TV is no exception. After hitting the jackpot with dance shows like ‘Super Dancer’ and ‘Super Dancer Junior’, Amrita TV now is set to launch another dance show, ‘Let’s Dance’, for couples in the 18-30 age group.

exchange4media Chennai Bureau 16-April-2008

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