Witco, the South India based premium retail chain of stores for luggage and travel accessories, has repositioned itself from ‘The Luggage Expert’ to ‘Travel in Style’. Witco has charted out an aggressive plan to become a national player and open 50 stores across the country in the next 2-3 years with an estimated investment of Rs 40 crore.
AOL users can now send free instant messages and SMSes to mobile phones in India from the AOL Mail or AOL Messenger service. This feature also enables the recipient mobile user to respond to those messages instantly. This service is supported on most Indian carriers like Airtel, Vodafone, Spice, Aircel and MTNL.
O&M has been beefing up its top rung with new Presidents for Mumbai, and now in Delhi and Bangalore. The Ogilvy India Board has named Sudhir Sahni as President for O&M Delhi. His elevation comes close on the heels of Simmi Sabhaney being elevated as President of O&M Bangalore and Hephzibah Pathak as President of O&M Mumbai.
Taking a road different from the bandwagon of general entertainment programmes in other channels, Amrita TV has launched the second season of its show ‘Sandhya Deepam’. The show, which went on air on May 12, captures the mood and ambience of the auspicious twilight, illuminating the homes in Kerala and the rest of South India.
Raj Narain, one of the two co-founders of Brand Portrait, has parted ways with the agency in order to start his own outfit, called Optima Marketing Solutions. Venu Gopal Nair is the other co-founder of Brand Portrait. Narain is the Managing Director of Optima Marketing Solutions.
S Narasimhan has taken over as Senior Partner of RK Swamy BBDO, Chennai. Prior to his new assignment, Narasimhan was Vice-President of Hansa Outdoor, Mumbai. In his new role, Narasimhan would be heading RK Swamy BBDO’s Chennai office with the primary objective to consolidate and grow the business.
After making the channel available on DTH platforms such as DishTV and Tata Sky, Amrita TV has now tied up with DD Direct+, Doordarshan’s DTH platform. The channel won’t be making any notable changes in its marketing and sales strategy as of now, and the prime focus would be on reach.
After Mumbai and Delhi, it is now Radio Mirchi Chennai’s turn to celebrate five years of operations. Apart from the usual celebrations, the FM station has embarked on a 10-day fund raising campaign from May 5 in association with Times Foundation. The proceeds would be donated to bring smiles to the faces of cancer-stricken children.
Henkel India has roped in Rani Mukherjee as brand ambassador for its skincare soap brand Margo. In the highly cluttered and competitive toilet soap category, Margo claims to have a market share of close to 4 per cent in urban West Bengal and is a strong player in markets like Tamil Nadu, Andhra Pradesh and Bihar.
Continuing its romance with world cinema, Makkal TV is all set to bring some Russian feature films to the C&S households of Tamil Nadu and rest of India. The channel’s earlier initiative of airing Iranian films such as ‘A Place to Live’, ‘Barren’, ‘Mother’s Guest’, and ‘Zakira’ was well received by its viewers.
Dhoni and his Chennai Super Kings have been delighting cricket fans with their on-ground fireworks. And now adding to the merry-making is Hello FM, which has launched ‘Solli Addi’, an on-air cricket carnival which promises to be a thrilling entertainer for both listeners and cricket fans in Chennai.
The DLF LPL Tournament got off to a spectacular start in Bangalore on April 18, and while the action on the ground is heating up, media partners of the various IPL teams are busy whipping up some frenzy on air. Dhoni and his Chennai Super Kings routed out Team Mohali in their opening IPL match, and Radio One couldn’t be happier.
Deccan Chronicle Holdings Ltd, publisher of English daily Deccan Chronicle, launched its new business daily, Financial Chronicle, in Chennai and Hyderabad on April 16. Financial Chronicle is expected to hit the stands in Bangalore, Mumbai and Delhi shortly. Priced at Rs 1.50, the business daily would be available Monday to Friday.
Television’s romance with reality shows is continuing strong and Amrita TV is no exception. After hitting the jackpot with dance shows like ‘Super Dancer’ and ‘Super Dancer Junior’, Amrita TV now is set to launch another dance show, ‘Let’s Dance’, for couples in the 18-30 age group.