Authors

After consolidating its foothold in the Hindi general entertainment space, Zee Entertainment Enterprises Ltd (ZEEL) is all set to strengthen its presence down South. Apart from launching a Tamil GEC, the media behemoth is also looking at the Telugu and Tamil news and Malayalam general entertainment space. Zee has also made some key appointments recently to boost its South operations.

exchange4media Chennai Bureau 25-June-2008

Raj Television Network rolled out its first 24-hour free to air (FTA) Tamil news channel Raj News 24x7 on June 23. Raj TV Network has invested around Rs 5 crore in the news channel. The Group will shortly be launching a 24-hour news and bushiness channel in Telugu.

exchange4media Chennai Bureau 24-June-2008

Radio stations have set a trend of involving their audiences with various events aimed at building social responsibility. Radio City recently hosted a Road Safety Awareness Campaign in Chennai in association with the Chennai Traffic Police with great success.

exchange4media Chennai Bureau 21-June-2008

Social Media is organising the Tamil Music Awards 2008 in association with Isayaruvi and Hello FM. The Awards are aimed at recognising and honouring the achievements of the Tamil music fraternity with nominations and votes from the general public. The award function will be held in Chennai on July 5.

exchange4media Chennai Bureau 19-June-2008

Raj TV Network and Sun Direct have finally reached a pact following which Raj TV will now be available on the latter’s DTH platform. Raj TV is already available on DishTV.

exchange4media Chennai Bureau 14-June-2008

The Advertising Club Madras is holding its first Gyan Series in Chennai on June 13. The Club has invited all its members for a special screening of ‘Shots’, which would showcase the best of European and South African commercials. Shots would be presented by Lowe Chennai and sponsored by The Hindu.

exchange4media Chennai Bureau 13-June-2008

Superstar Rajnikanth-starrer ‘Kuselan’ will become an in-film advertising platform for Sanguine Media Ltd. ‘Kuselan’ is a bilingual film (Tamil/Telugu) produced by Kavithaalaya and Seven Arts. With more than 400 films being produced in South India annually, Sanguine is optimistic about scaling new heights with this new venture.

exchange4media Chennai Bureau 12-June-2008

BIG FM has announced the appointment of Suresh Iyer as Regional Director, South. With over 15 years of experience in media, Iyer will be looking after the entire functioning of the southern region and will be based in Chennai.

exchange4media Chennai Bureau 11-June-2008

Duncans Tea Ltd is planning to double its market share in the next 18 months. With a tactical endeavour to convert the marginalised loose tea market into packaged tea market, the company already has brands like ‘Premium Leaf Tea’ in the sub-premium segment and ‘Aaag’ in the economy segment.

exchange4media Chennai Bureau 06-June-2008

PepsiCo India Holdings (FritoLay Division) has roped in Tamil actress Simran as the new brand ambassador for Kurkure for the South Indian market. Simran, who is Kurkure’s first brand ambassador for the South Indian market, joins the brand’s long-standing endorser, Juhi Chawla.

exchange4media Chennai Bureau 05-June-2008

Christabelle Howie has joined the Grey Group as Branch Head for Chennai. She will be reporting to Nirvik Singh, President, South & South East Asia, Grey Group. Howie moves from Lowe Lintas, where she was Associate Vice-President and had handled brands like Ford, Hutch Chennai and Tamil Nadu, Sify, Nalli Silks, World Vision, IBM.

exchange4media Chennai Bureau 05-June-2008

The Hindu Metro Plus Lifestyle Show, touted as one of South India’s largest shopping extravaganzas, is back. The first leg of the five-day show would unfold at the Chennai Trade Centre on June 5 and culminate on June 9. Besides Chennai, this year, the Lifestyle Show would be also organised in Madurai, Coimbatore, Vijayawada and Vizagapatam.

exchange4media Chennai Bureau 30-May-2008

Kalaignar TV’s ode to womanhood is reflected in its two new programmes – a talk show on women’s issues titled ‘Azhagia Tamil Magal’ and a talent hunt show titled ‘Vaira Mangai’.

exchange4media Chennai Bureau 29-May-2008

MetroMela, claimed to be India’s first multi-modal, multi-location Internet services provider, has launched its new city centric lifestyle, wellness, entertainment and family based monthly magazine, also called ‘MetroMela’, focused exclusively on Hyderabad city, its life and its people.

exchange4media Chennai Bureau 27-May-2008

Rediffusion DYR Chennai has been assigned the creative mandate for Lotte India Corporation. Rediffusion will handle the duties for Lotte’s candy business, which includes products like Coffy Bite, Caramilk, Lacto King, and Lacto Bon Bon, among others. The size of the business is pegged at upwards of Rs 20 crore. JWT is the incumbent agency.

exchange4media Chennai Bureau 24-May-2008

Surviving in the time of IPL and how. Vijay TV’s ‘Summerfest’ initiative for kids has delivered for the channel. The programme initiative that was kicked off on April 21 is still going strong for the channel with an exciting line-up of popular English and Hindi kids flicks dubbed in Tamil.

exchange4media Chennai Bureau 24-May-2008

Rediffusion DYR Chennai has been assigned the creative mandate for Lotte India Corporation. Rediffusion will handle the duties for Lotte’s candy business, which includes products like Coffy Bite, Caramilk, Lacto King, and Lacto Bon Bon, among others. The size of the business is pegged at upwards of Rs 20 crore. JWT is the incumbent agency.

exchange4media Chennai Bureau 23-May-2008

Cochin is witnessing some FM action this week. Close on the heels of Mathrubhumi Group’s Club FM going on air in Cochin, Radio Mango, the FM venture of Malayala Manorama Publications, has also launched its operations there. Radio Mango is already present in Kozhikode, Thrissur and Kannur – all in Kerala.

exchange4media Chennai Bureau 22-May-2008

NetXcell, one of the pioneers in providing telecom application services, is launching Ad Axis, a comprehensive platform to enable delivery of targeted contextual advertisement on mobile phones. Ad Axis will be launched in India and the US in October 2008. NetXCell will be the player between the advertisers and mobile operators.

exchange4media Chennai Bureau 22-May-2008

H Vasanthkumar, a Congress MP and owner of Vasanth & Co, one of India’s largest consumer durable retailers, has launched a 24-hour Tamil general entertainment channel Vasanth TV. The channel formally went on air from May 19.

exchange4media Chennai Bureau 21-May-2008

Advertisment

Advertisment

Advertisment

Advertisment