Ramesh Subramaniam has recently joined Malayala Manorama Group as Marketing Head for Malayala Manorama TV (MMTV), the Group’s television division. Prior to this new assignment, Subramaniam was General Manager and Vertical Head of The Times of India, Bangalore.
Chennai-based creative agency be positive 24 has recently bagged the account of Melosa, the instant coffee and tea brand of Singapore-based food and beverage company Food Empire Holdings Ltd. Food Empire had launched its proprietary brand, Melosa 3-in-1 instant coffee and ice tea in Chennai in March 2008.
Amrita TV’s tryst with reality shows continues as the channel readies for the second season of ‘Best Citizen Journalist’. The show was aired for the first time in February 2008 and following its success, the channel now expects a higher degree of response for the second season.
Arasu Cable TV Corporation Ltd, a Tamil Nadu State Government enterprise for providing cable television service, commenced operations from July 15. As a multi-system operator, Arasu Cable is setting up digital control centres in Coimbatore, Tirunelveli and Vellore to extend its services across the state.
Guardian News & Media, the new media division of UK-headquartered Guardian Media Group, has acquired US-based ContentNext Media, which owns sites like Paidcontent.org (US), PaidContent.co.uk (the UK and Europe), MocoNews.net (mobile content news blog)) and ContentSutra.com (India). The deal is believed to have taken place for $30 million.
Rediffusion DYR has appointed Kishore Karumbaiah as Creative Head for their Chennai operations. Karumbaiah will be handling the entire Rediffusion DYR Chennai client portfolio that includes Airtel, MRF, Arihant, ITC, etc. He comes on board from O&M, Bangalore, where he was part of the team that handled the Lenovo worldwide business.
In a bid to further expand its market, DishTV has embarked on a special ‘Hattrick Offer’ for audiences in South India from July 10. The offer, which will continue till August 31, is open to customers in Tamil Nadu, Karnataka, Andhra Pradesh and Kerala.
Chennai-based creative agency be positive 24 has recently bagged the accounts of Social Media and Style One. Social Media is the media conglomerate that handles events for Kalaignar TV’s music channel Isayaruvi and Telugu music channel TV5, while Style One is a retail chain which recently launched its flagship fashion store in Chennai.
South-based business conglomerate Muthoot Group has ventured into the media space with its first radio channel, Chennai Live. The talk radio is targeted at the 25-plus age group. The Group has invested Rs 20 crore in this radio venture, and according to George M George, Executive Director, Muthoot Group, “This is just the beginning of our media enterprise”.
CEO-Publishers Conclave, a special stand-alone event with an international focus, would be held in Goa on September 16-17. The Conclave would focus on strategy and business topics and feature some well-known Indian and international management experts. It would conclude with the commencement of 16th IFRA India annual conference on September 17 at the same venue.
Visage Images, the master delegate of Getty Images, is looking at rapidly expanding its library of images and intends to upgrade its content. Headquartered in Hyderabad, the company currently has a stock of over one million images and hopes to touch the five-million mark by the end of 2013.
TBWA\India has appointed Yagna Raman as Creative Director for their Chennai operations. He will team up with Josie CD to manage the eight-member creative team. Raman, known as Yegi among friends, has been the Co-founder and Chief Creative Officer of Xerago before moving to TBWA\India.
Media Direction, the media arm of RK Swamy Group, has appointed Rahul Srivastava as General Manager. Srivastava will be based in Chennai and provide additional leadership to the agency in order to further strengthen one of the rapidly growing offices of the Group.
In a bid to create a greater brand connect with its TG, Education Plus, the education supplement of The Hindu held its first ever International Education Fair in Chennai on July 13-14. The two-day event saw a turnout of 2,470 students registering on entry and total footfalls of over 4,500. Universities and institutions from the UK, the US, Australia, Singapore, Dubai, the Philippines and New Zealand had taken part at the Fair.
Vijay TV’s romance with reality show continues. After hitting the jackpot with shows like ‘Hutch Kalakkapovadhu Yaaru’ and ‘Airtel Super Singer’, Vijay TV is ready with yet another reality show titled ‘Amul Ungalil Yaar Adutha Prabhu Deva’. The new show will scout for Tamil Nadu’s next Prabhu Deva, dancer extraordinaire.
Retail chain Odyssey is bullish about its growth and has charted out aggressive expansion plans involving 50 large format stores and 200 small format stores across India in the next two years. The company has roped in Contract to handle its creative duties and partner in its growth plans.
Following the huge success of ‘Airtel Super Singer’ junior and senior editions in 2006 and 2007, respectively, Vijay TV is all set to launch the second edition of ‘Airtel Super Singer Senior’. The show will take off on July 7 and will be aired Monday to Wednesday at 9 pm. This year’s show, like the earlier edition, will scout for best singing talent in Tamil Nadu.