Hyderabad-headquartered Rachana Television Pvt Ltd is planning to launch an exclusive women’s channel, Vanitha, in Telugu by the end of this year. Vanitha would be the third channel from the Group, which already has a 24-hour Telugu news channel, NTV, and a devotional channel, Bhakti.
Daily Thanthi, the second largest circulated daily in Tamil Nadu, is launching its Mumbai edition on September 5. This will be the third edition of the newspaper outside Tamil Nadu, the other two being Bangalore and Pondicherry. Initially, Daily Thanthi would be printing 50,000 copies in Mumbai.
Salem-headquartered Asian Health & Nutri Foods appointed Lintas Media Group Chennai as its media AOR. The size of the business is estimated to be in the region of Rs 8-10 crore. The pitch involved one more agency besides LMG. The creative duties are being handled by RK Swamy Chennai.
It seems there is no stopping Big FM Chennai RJ Dheena, who has set a new Guinness World Record by RJing non-stop for 150 hours. And when last contacted, Big FM officials said that Dheena was still at it even after setting a new record and despite the doctors asking him to stop.
Grey Chennai has beefed up its creative leadership with the appointment of Sunu Charles as new Creative Director. Charles brings with him over 20 years of experience in the advertising industry. He will be reporting to Christabelle Howie, General Manager, Grey Chennai.
Malayala Manorama Group’s FM offering, Radio Mango, is increasing interactivity among its radio audiences in Kerala with on-air weekend contests with the launch of Mango Weekends in its Kochi station. Through this initiative Radio Mango will offer hundreds of free movie tickets and movie merchandises to its listeners.
‘PR-e-Sense’, an online magazine catering to the public relations domain, is all set to go commercial after being operational for more than two years. Launched by the Chennai PR Club and Prime Point Foundation, the ezine already has ONGC, Karnataka Power Corporation, Tata Chemicals and Oriental Records Inc., USA, as its sponsors.
Vijay TV is all set to create a 9 pm band with a series of reality shows replacing the daily soaps. ‘Super Singer 2008’, dance reality show ‘Amul Ungalil Yaar Adutha Prabhu Deva’, and celebrity dance show ‘Jodi No. 1’ are the three reality shows that would dominate the primetime band on Vijay TV soon.
Close on the heels of adding Food Empire’s Melosa, Social Media, and Style One accounts to its kitty, Chennai-based creative shop be positive 24 has bagged the creative duties for Xenos Technologies Ltd, a company engaged in marketing and distribution of automotive accessories.
Chennai’s theatre lovers can look forward to 10 days of plays, workshops and a symposium. The Hindu is bringing its Metro Plus Theatre Festival 2008 that would be held in Chennai from August 1-10. The Festival, which was first launched in 2005, would be accompanied by workshops and a symposium on theatre.
Isaiaruvi, the music channel from Kalaignar TV, will telecast the first ever Tamil Music Awards ceremony in two special two-hour episodes on July 25-26 at 8 pm. The Tamil Music Awards 2008, organised by Social Media in association with Isaiaruvi, were held in Chennai on July 5.
Publicis Groupe’s Digitas in increasing its India footprint, launching its second agency in the country in Chennai. With this launch, Digitas plans to have specific focus on providing high end digital and CRM services, including CRM analytics, to its global and local clients, and will concentrate initially on the southern markets.