Amrita TV has launched ‘War Zone’, an election special programme, which is an analytical survey of the ground situation in each of the 20 Parliamentary constituencies in Kerala, which are due to go to the polls in April. ‘War Zone’ will be telecast Monday-Friday at 5 pm and Saturdays and Sundays at 11.30 am.
Different media platforms are out to celebrate Women’s Day in various ways. Bigadda.com, the youth networking site from Reliance ADA Group, would be launching ‘power women’ from diverse fields to blog on the special occasion. Online bus ticketing site Ticketvala.com has also come up with special offers for women.
TRAI has issued guidelines to improve the quality of broadband services in the country by specifying several norms related to the contention ratio, that is, the number of subscribers that can be packed into a single unit of bandwidth. The recommendations are aimed at ensuring that subscribers get the speeds for which they have sought the connection.
Matrimonial websites are increasingly looking to tap platforms other than the Internet in a bid to increase reach. With the growing penetration of mobile network in the country, major matrimonial sites are entering into strategic pacts with mobile service providers to increase reach.
Television viewers in Kerala will not be able to view as many as 33 channels of Zee Turner as the broadcaster has deactivated its signals to Asianet Networks. The channels will go off air for Asianet customers from February 19. The signals are being switched off owing to large outstanding payments from Asianet since November 2008.
Pepper 2009, the annual creative awards function of Cochin Advertising Club has started inviting entries from advertising agencies in south India and has kept March 15 as the last date for receipt of entries. The awards function will be held at Le Meridien on April 3.
STAR’s Tamil channel Vijay TV is all geared to usher in the IPL Season 2 fever with some new shows. What’s more, the channel is planning to rope in none other than India’s cricket captain MS Dhoni for the shows’ promos. Two of these shows are ‘Chennai Super Kings Juniors’ and ‘Chennai Super Kings Cheerleaders’.
Arbitron, an international media and market research firm serving the media – radio, television, cable, online radio, advertisers and advertising agencies – in the US and Europe for the last 60 years, has set up its fully-owned subsidiary, Arbitron India, in Kochi.
TDSAT has directed Sun Direct to make an advance interest free deposit of Rs 3 crore to Neo Sports and sign the RIO published by Neo Sports. Once Sun signs the RIO, the sports broadcaster will have to start supply of signals to the DTH service provider within two days as per regulations.
Kapil Group, a well-diversified group headquartered in Hyderabad, is all set to foray into the television space through its subsidiary company, Hyderabad Media House. The Hyderabad Media House is gearing up to launch a 24-hour news and current affairs channel called HMTV.
Kannada GEC Kasturi TV has reported advertising revenues close to Rs 12 crore in it very first year of operations. The channel claims this to be the highest revenues clocked through advertising sales for any regional Indian channel in the country till date. Kasturi TV credits its consultant, Aj Impact Media Pvt Ltd, for its revenue performance.
Big FM has joined hands with Access Atlantech Edutainment (AAT) to roll out a six-week certified RJ training programme to be conducted at AAT campuses across 10 cities in India – Delhi, Mumbai, Chennai, Bangalore, Kolkata, Hyderabad, Dibrugarh, Cochin, Coimbatore and Thiruvananthapuram.
Social Media, in association with Kalaignar TV, is gearing up to celebrate this festive season with much fanfare. The two have roped in popular playback singers from Kollywood to perform before a 4,000-strong audience on October 18 in Chennai as part of a musical event called ‘Illamai Saravedi’, which would be later aired on Kalaignar TV.
Digital imaging company Canon India is going regional in a big way. It has embarked on a six-city Canon Print City project drive, from October to December, which would focus on regionalising all communication and promotional activities to connect better with the local customers.