Dinamalar.com, the online edition of Tamil daily Dinamalar, has launched a special contest zone for its readers. According to S Balasubramanian, Head of Marketing, New Media, Dinamalar, it was the first time such a contest zone was being introduced in a regional publication portal with an intention to expose inherent talents as well as to provide good recreation to all the readers of the website.
The Advertising Club Cochin has called for entries for its Pepper Creative Awards 2010. A three-member panel comprising Agnello Dias, CEO, Taproot; Ramanuj Shastry, NCD, Saatchi & Saatchi; and Sagar Mahabaleshwarkar NCD, Rediffusion Y&R, would evaluate the entries for Pepper Awards 2010.
NDTV Convergence has partnered with IndiaProperty.com to power its online property vertical - NDTV Property (property.ndtv.com). NDTV’s audience can now find a home in a private, hassle free environment by surfing through more than 5 lakh properties listed with IndiaProperty.com. Property buyers can also apply for a home loan and insurance on the site itself.
Consim Info (formerly known as BharatMatrimony) has bagged the Red Herring Global 100 Award. Consim is the only consumer services Internet company in India to have won this prestigious award. It may be recalled that Mumbai-headquartered digital brand management firm Pinstorm has also won the Red Herring Global 100 Award this year.
WAN-IFRA, the global, industry organisation for the newspaper and news publishing industry, has announced the appointment of Christoph Riess as the new Group Chief Executive of the enlarged WAN-IFRA industry representative body. This appointment follows the merger of the World Association of Newspapers and IFRA during 2009. Riess will take charge from February 1, 2010.
D’zine Garage, a leading digital agency headquartered in Chennai, announced on January 6 that its Board of Directors had appointed Stephen W Pardue as its new CEO. Concurrently, D’zine also opened its first office in San Diego, California USA, where Pardue will be based.
ING Life Insurance has launched three television campaigns targeting Tamil Nadu, Andhra Pradesh and Karnataka. The three different campaigns, with three different casts for the three states, went on air in Karnataka and Tamil Nadu on January 5, while the campaign will break in Andhra Pradesh on January 10. ING is planning a high decibel marketing blitzkrieg over the next six weeks starting January 5.
Sun TV has restructured its distribution business with the creation of two verticals – one focused on managing the South operations and the international business, and the second on expanding the Sun TV bouquet in the North, West and Eastern markets of India. The media behemoth has also appointed two senior distribution professionals – Mohammed Mujeebuddin and Jawed Akthar.
Two weeks after announcing tariff revision for its flagship channel Sun TV, Sun Network has increased the advertising rates of its Telugu, Kannada and Malayalam general entertainment channels. The new rates would come into effect from January 1, 2010.
Cequity, part of the RK Swamy-Hansa Group and one of the leading providers of data-led marketing services from India, has appointed Anand Siva as its Business Head to steer its newly set up unit of Customer Integrated Marketing (CIM). The new unit will focus on direct relationship and one-to-one multi-channel marketing.
TVS Motor Company on November 25 announced its foray into the 110 cc segment by unveiling two new products – an auto-clutch motorcycle called Jive and an automatic scooter called Wego. Bates 141 would handle the creative duties of Jive, while BBH India has been entrusted with the creative responsibilities of Wega.
Rural Marketing Association of India (RMAI), the industry body devoted to furthering the cause of rural marketing, has decided to confer the first ever RMAI Life Time Achievement Award on RV Rajan, Chairman, Anugrah Madison Advertising and immediate past President of RMAI.
Sun TV Network is set to launch the Tamil version of the internationally acclaimed game show, ‘Deal or No Deal’. The Tamil version of the Irish Endemol’s game show will be known as ‘Deal aa No Deal aa’ and will premiere on October 31. The show will be aired on Saturdays and Sundays between 8:30 pm and 9:30 pm.
The World Association of Newspapers and News Publishers (WAN-IFRA) is all set to launch a new event christened ‘Digital Media Asia’ for digital publishers in Asia. Digital Media Asia 2009, to be held in Singapore from November 18-20, aims to explore how cutting edge organisations are using the most advanced digital media platforms to profitably multipurpose content from newspapers, magazines, broadcasting or books. The event will also focus on developing new revenue from new publishing platforms.
WAN-IFRA, the world association of newspaper and news publishers, is organising its second IFRA Expo India 2009 in Chennai. On the occasion of the inaugural ceremony of the conference on September 23, WAN-IFRA’s annual report on ‘World Press Trends’ with the split edition of Asian trends will be officially released.
Jaya TV, one of the leading Tamil satellite channels, recently completed 10 years of its operations. As part of commemorating its decade-old successful run, the channel has upgraded some of its popular shows while phasing out a few others and has introduced news shows. The channel will be launching new content periodically from now on.
K7 Computing has recently appointed Publicis Ambience to handle all its advertising and communications requirements. Publicis Ambience will partner closely with Publicis Groupe PR agency Hanmer MSL to build the K7 brand in India. K7 has set aside a marketing budget of Rs 8 crore to achieve its objectives for the year.