Continuing with its focus on soaps to increase eyeballs, Kalaignar TV is set to launch a new serial ‘Thekkethi Ponnu'’, directed by veteran film director Bharathi Raja. The serial would have many ‘first-of-its-kinds’ to its credit. To be premiered on April 14, 2008, the serial would be aired at 8.30 pm, Monday to Friday.

exchange4media Chennai Bureau 12-April-2008

Tamil satellite channel Imayam TV, promoted by Channel Bharat Entertainment Pvt Ltd, is completing two years of successful operation on April 13. As it steps into the third year, Imayam TV plans to set up its own studio besides launching news bulletin.

exchange4media Chennai Bureau 10-April-2008, part of Consim Info Pvt Ltd (formerly BharatMatrimony Group), has been rated the most user-friendly job portal by web users in a recent study conducted by JuxtConsult on job portals. JuxtConsult, an online research company, had conducted a detailed research on website user friendliness during January-March 2008.

exchange4media Chennai Bureau 05-April-2008

1 Point Size, a Chennai-based agency, has won the Agency of the Year Award at the second edition of Pepper 2008, the annual creative award competition of the Advertising Club of Cochin. TBWA\India was the runner-up while Malayala Manorama was adjudged Advertiser of the Year.

exchange4media Chennai Bureau 01-April-2008

PB Ramaswamy, Station Head, Big FM Chennai, has been elevated as Cluster Head of the FM station for Tamil Nadu. In his new role, Ramaswamy would manage the day-to-day functions of the Chennai station besides looking after the Pondicherry station along with the other stations to be launched in Tamil Nadu post-Phase III of licensing.

exchange4media Chennai Bureau 25-March-2008

Revv, the men’s jewellery brand from integrated jewellery manufacturer, Gitanjali Group, has acquired the sponsorship rights of the Kolkata Tigers team at the Indian Cricket League (ICL).

exchange4media Chennai Bureau 20-March-2008

Deccan Chronicle, the largest selling English daily in Andhra Pradesh, on Tuesday unveiled the name, logo, flag and anthem of Hyderabad’s DLF Indian Premier League team. The team has been christened the ‘Deccan Chargers’ and has a charging bull as its logo.

exchange4media Chennai Bureau 20-March-2008

BigFlicks, India’s largest online and offline movie rental service and a part of Reliance ADAG, has tied up with Raj Television Network Productions (RTN) for its video-on-demand (VOD) division, Viewers will have access to the vast content of Raj Television on the website for free viewing.

exchange4media Chennai Bureau 19-March-2008

India Cements Ltd, who owns the Chennai Indian Premier League (IPL) team christened ‘Chennai Super Kings’, has roped in popular Tamil actor Vijay as its star ambassador. The actor would be at the forefront of some of the promotions that are being worked out in different parts of Tamil Nadu.

exchange4media Chennai Bureau 19-March-2008

Vijay Awards, Vijay TV's annual award property which honours the Tamil film fraternity, is back again. The grand awards ceremony to be held in Chennai in the third week of April. Vijay Awards is the first of its kind award show in South India where the common man gets the chance to vote for his favourite film star.

exchange4media Chennai Bureau 15-March-2008

The size of India’s public relations industry is poised to touch the $6-billion mark by 2010 from the current $3 billion due to increasing competition among companies to build brands resulting in more sales, according to a survey conducted by Assocham.

exchange4media Chennai Bureau 13-March-2008

With the Finance Minister streamlining the tax slabs and the financial year end round the corner, everyone is looking at various tax saving and investment options. In order to help listeners make the right choices and simplify the tax payment procedures, Big FM Chennai has embarked on ‘The Big Tax Week’ from March 10-15.

exchange4media Chennai Bureau 12-March-2008

Chennai-based creative shop be positive 24 has bagged creative duties of Aran Kitchenworld, a joint venture between Chennai-based Kitchenworld and Aran World, an Italian modular kitchen company. There was no pitch involved for the business.

exchange4media Chennai Bureau 03-March-2008

After Big FM, Vijay TV is out to capture the passion for Tamil language among the people of Tamil Nadu in its new shown ‘Tamil Pechu Engal Muchu’. The show, which would go on air from March 2 on Sundays at 9 am, aims to find the best orator in Tamil language.

exchange4media Chennai Bureau 29-February-2008

Amrita Television is set to take television viewing to next level with, what it calls, an ‘actuality’ show – ‘Great India Race’ – wherein contestants, unlike in the music and dance reality shows, would be in the actual world facing actual realities, minus the rehearsals, without takes, and without a second chance.

exchange4media Chennai Bureau 29-February-2008

Ooha, a start-up company providing free Internet access using kiosk infrastructure, has recently deployed its first kiosk in Chennai. Besides providing hi-speed Internet access, Ooha would also provide a platform for local advertisers to advertise their products and services in the kiosk and the LCD television mounted on the top of the kiosk.

exchange4media Chennai Bureau 28-February-2008

Buoyed by the success of ‘Little Masters’, a reality show for children below the age of 13, Jaya TV launched ‘Little Masters Season-2’ on February 23. The show, which will be aired every Saturday and Sunday between 9 pm and 10 pm, aims to provide a platform for children to showcase their singing and dancing talents.

exchange4media Chennai Bureau 27-February-2008

Five months after launching its general entertainment channel Kalaignar TV, Kalaignar TV Network officially launched its 24-hour music channel, Isaiaruvi, on February 22, 2008. The Network has entered into an understanding with Social Media India Ltd to make the channel a media platform for advertisers across India.

exchange4media Chennai Bureau 25-February-2008

Vijay TV is out to do a first in Indian television with its new talk show ‘Ipadikku Rose’ (Yours, Rose), which would be hosted by a transgender called Rose. The show will go on air from February 28.

exchange4media Chennai Bureau 23-February-2008

Chennai-based communication design shop be positive 24 has bagged the business of Fomra Housing & Infrastructure. The Fomra Group, a 50-year old company with an annual turnover of Rs 100 crore, is a leader in industrial, commercial and residential electrical solutions. Now the Group is diversifying into other business interests.

exchange4media Chennai Bureau 22-February-2008