Continuing with its focus on soaps to increase eyeballs, Kalaignar TV is set to launch a new serial ‘Thekkethi Ponnu'’, directed by veteran film director Bharathi Raja. The serial would have many ‘first-of-its-kinds’ to its credit. To be premiered on April 14, 2008, the serial would be aired at 8.30 pm, Monday to Friday.
ClickJobs.com, part of Consim Info Pvt Ltd (formerly BharatMatrimony Group), has been rated the most user-friendly job portal by web users in a recent study conducted by JuxtConsult on job portals. JuxtConsult, an online research company, had conducted a detailed research on website user friendliness during January-March 2008.
1 Point Size, a Chennai-based agency, has won the Agency of the Year Award at the second edition of Pepper 2008, the annual creative award competition of the Advertising Club of Cochin. TBWA\India was the runner-up while Malayala Manorama was adjudged Advertiser of the Year.
PB Ramaswamy, Station Head, Big FM Chennai, has been elevated as Cluster Head of the FM station for Tamil Nadu. In his new role, Ramaswamy would manage the day-to-day functions of the Chennai station besides looking after the Pondicherry station along with the other stations to be launched in Tamil Nadu post-Phase III of licensing.
Deccan Chronicle, the largest selling English daily in Andhra Pradesh, on Tuesday unveiled the name, logo, flag and anthem of Hyderabad’s DLF Indian Premier League team. The team has been christened the ‘Deccan Chargers’ and has a charging bull as its logo.
BigFlicks, India’s largest online and offline movie rental service and a part of Reliance ADAG, has tied up with Raj Television Network Productions (RTN) for its video-on-demand (VOD) division, www.broadband.bigflicks.com. Viewers will have access to the vast content of Raj Television on the website for free viewing.
India Cements Ltd, who owns the Chennai Indian Premier League (IPL) team christened ‘Chennai Super Kings’, has roped in popular Tamil actor Vijay as its star ambassador. The actor would be at the forefront of some of the promotions that are being worked out in different parts of Tamil Nadu.
Vijay Awards, Vijay TV's annual award property which honours the Tamil film fraternity, is back again. The grand awards ceremony to be held in Chennai in the third week of April. Vijay Awards is the first of its kind award show in South India where the common man gets the chance to vote for his favourite film star.
With the Finance Minister streamlining the tax slabs and the financial year end round the corner, everyone is looking at various tax saving and investment options. In order to help listeners make the right choices and simplify the tax payment procedures, Big FM Chennai has embarked on ‘The Big Tax Week’ from March 10-15.
After Big FM, Vijay TV is out to capture the passion for Tamil language among the people of Tamil Nadu in its new shown ‘Tamil Pechu Engal Muchu’. The show, which would go on air from March 2 on Sundays at 9 am, aims to find the best orator in Tamil language.
Amrita Television is set to take television viewing to next level with, what it calls, an ‘actuality’ show – ‘Great India Race’ – wherein contestants, unlike in the music and dance reality shows, would be in the actual world facing actual realities, minus the rehearsals, without takes, and without a second chance.
Ooha, a start-up company providing free Internet access using kiosk infrastructure, has recently deployed its first kiosk in Chennai. Besides providing hi-speed Internet access, Ooha would also provide a platform for local advertisers to advertise their products and services in the kiosk and the LCD television mounted on the top of the kiosk.
Buoyed by the success of ‘Little Masters’, a reality show for children below the age of 13, Jaya TV launched ‘Little Masters Season-2’ on February 23. The show, which will be aired every Saturday and Sunday between 9 pm and 10 pm, aims to provide a platform for children to showcase their singing and dancing talents.
Five months after launching its general entertainment channel Kalaignar TV, Kalaignar TV Network officially launched its 24-hour music channel, Isaiaruvi, on February 22, 2008. The Network has entered into an understanding with Social Media India Ltd to make the channel a media platform for advertisers across India.
Chennai-based communication design shop be positive 24 has bagged the business of Fomra Housing & Infrastructure. The Fomra Group, a 50-year old company with an annual turnover of Rs 100 crore, is a leader in industrial, commercial and residential electrical solutions. Now the Group is diversifying into other business interests.