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Telugu news channel Zee 24 Gantalu to be launched on March 27?blur=25

After much speculation, 24-hour Telugu news channel Zee 24 Gantalu is set to launch on March 27, 2009. The launch coincides with the festival of Ugadi, which happens to be the Telugu New Year day. Zee 24 Gantalu is the 34th channel in Zee’s bouquet and the second channel for Telugu audience from Zee News Ltd, the first being Zee Telugu.

exchange4media Bangalore Bureau Mar 24, 2009 8:02 AM

Telugu news channel Zee 24 Gantalu to launch on March 27?blur=25

After much speculation, 24-hour Telugu news channel Zee 24 Gantalu is set to launch on March 27, 2009. The launch coincides with the festival of Ugadi, which happens to be the Telugu New Year day. Zee 24 Gantalu is the 34th channel in Zee’s bouquet and the second channel for Telugu audience from Zee News Ltd, the first being Zee Telugu.

exchange4media Bangalore Bureau Mar 23, 2009 5:37 PM

Levi Strauss Signature bets on Shahid Kapoor to reach the youth?blur=25

Levi Strauss Signature has signed actor Shahid Kapoor as its brand ambassador. Kapoor, a youth icon, is seen as an aspirational figure and the company is placing its bet exactly on that.

exchange4media Bangalore Bureau Mar 17, 2009 7:43 AM

Career Launcher unveils new brand identity; plans integrated communication?blur=25

Education service provider Career Launcher has embraced a new brand identity. Strong and vibrant, the new identity is indicative of Career Launcher’s stepping into its 13th

exchange4media Bangalore Bureau Feb 28, 2009 8:43 AM

Yahoo! India makes an ‘Uncannies’ launch for advertising folks?blur=25

Yahoo! India has taken an initiative to bring creative minds of the advertising industry together and share their best works. Uncannies, as the initiative is called, is open to creative agencies and individuals from print, television, radio, outdoor and the online medium.

exchange4media Bangalore Bureau Jan 30, 2009 7:04 AM

Big FM Bangalore out to ease the recession bite?blur=25

With rising prices and job insecurity and financial instability triggered by the economic slowdown, people have started curtailing their expenses to the bare essentials. Big FM Bangalore has embarked on an initiative to ease this financial burden through a contest christened ‘Bitti Harusha Idi Varusha’.

exchange4media Bangalore Bureau Jan 10, 2009 7:04 AM

REBI launches comprehensive property magazine ‘Property Guru’?blur=25

Real Estate Bank India (REBI), a network of property outlets with a global as well as pan-India presence, has launched a comprehensive property magazine titled ‘Property Guru’. The monthly magazine, priced at Rs 60, will offer a comprehensive approach to residential and commercial property and real estate in India.

exchange4media Bangalore Bureau Dec 29, 2008 5:31 AM

It’s time now to tap local search; Yahoo! makes strategic investment in Call Ezee?blur=25

Close on the heels of Google advertising is local SMS search in Bangalore, Yahoo! has made a strategic investment in Call Ezee, which facilitates voice-based local search. Yahoo! has acquired 30 per cent stake in Chennai-based Info Network Management Company, which owns the brand Call Ezee.

exchange4media Bangalore Bureau Dec 20, 2008 7:02 AM

Radio One, CommuteEasy partner to promote car pooling in Bangalore?blur=25

With a view to finding a solution to the bad traffic situation in Bangalore, Radio One and CommuteEasy in partnership with Bangalore Traffic Police have launched a public service initiative called ‘Lets Pool In’. This car pooling initiative aims to help Bangaloreans commute safe and fast.

exchange4media Bangalore Bureau Nov 29, 2008 6:50 AM

Radio Indigo connects with the soul of Bangalore?blur=25

Radio Indigo FM, touted as the only international music station in the country, has completed two years in the Bangalore market and is now actively refreshing its content. The station has lined up programmes to further reiterate its commitment to being the ‘soul of Bangalore’, which is its positioning.

exchange4media Bangalore Bureau Nov 22, 2008 6:45 AM

SafePoint Trust UK carries forward WHO’s Safe Injection campaign in India?blur=25

Guided by the World Health Organisation (WHO) on Safe Injection Policy, SafePoint Trust, a UK based charity, has launched an intensive awareness campaign in India on the dangers of using unsafe injections. The total campaign spend for the week for the launch of the awareness campaign is over €700,000 Euros and is touted as one of the biggest media spends in India for the launch week.

exchange4media Bangalore Bureau Nov 19, 2008 7:03 AM

Wockhardt Hospitals finally opts for Grey Bangalore?blur=25

Grey Bangalore has finally bagged the creative duties for Wockhardt Hospitals. The size of the business is pegged in the region of Rs 20 crore. It is learnt from sources close to the development that there was a keenly contested pitch that saw the participation of MAA Communications, Lintas, O&M and Grey.

exchange4media Bangalore Bureau Nov 14, 2008 5:31 AM

Zee Kannada pumps in Rs 1 cr to promote new show ‘Tata Indicom Daddy No. 1’?blur=25

In celebration of the special bond between father and child, Zee Kannada is launching a game show – ‘Tata Indicom Daddy No.1’, which goes on air from November 10. This is a huge property for the channel and it is leaving no stone unturned to market the property.

exchange4media Bangalore Bureau Nov 10, 2008 5:16 AM

The Advertising Club Bangalore readies for Big Bang 2008 on November 7?blur=25

The Advertising Club Bangalore is gearing for its annual awards – Big Bang 2008. The awards recognise the fraternity for excellence in advertising and media. This year, Big Bang is slated to take place on November 7. More than 31 agencies have sent entries for 33 categories, totalling nearly 500 entries this year.

exchange4media Bangalore Bureau Nov 6, 2008 5:48 AM

Dell launches first ever brand campaign for India?blur=25

Dell has come up with its first ever major campaign in the Asia-Pacific and Japan region, beginning first with India, where it has a large and rapidly growing presence. The campaign celebrates India’s spirit of entrepreneurship through a new marketing initiative.

exchange4media Bangalore Bureau Oct 29, 2008 7:59 AM

Radio One launches new morning show ‘Detective Fataafat’?blur=25

Having sleepless nights over why your partner stood you up last Saturday for his ‘all smelly and all loser’ college mates? Or about that whiff of perfume that you vaguely smelt when both of you went for that long drive? Radio One’s ‘Detective Fataafat’ will find out the truth.

exchange4media Bangalore Bureau Oct 25, 2008 8:13 AM

Enfatico strengthens global leadership team; Harish Vasudevan made MD for Asia-Pacific?blur=25

Enfatico, the Dell-focused shop being formed by WPP, has made some senior management changes to further strengthen its leadership team. Jeffrey Wilks has been promoted to Chief Operating Officer, while Harish Vasudevan has been promoted to Managing Director for Asia Pacific.

exchange4media Bangalore Bureau Oct 25, 2008 8:08 AM

Boost unveils new brand campaign – ‘More I Play, More I Learn’?blur=25

Malt-based health drink Boost has launched in its new avatar with ‘Power Energizers’. The new Boost will be supported by innovative packaging, a fresh new look and design as well as a new brand campaign – ‘More I Play, More I Learn’ – re-iterating the importance of sports in teaching valuable lessons.

exchange4media Bangalore Bureau Oct 11, 2008 8:28 AM

Advertising Club Bangalore calls for entries for The Big Bang Awards 2008?blur=25

The Advertising Club Bangalore’s annual awards night, The Big Bang Awards 2008, is scheduled to be held on November 7 November. The Ad Club has sent out mailers to agencies across India inviting entries. The last date for receiving entries is October 6.

exchange4media Bangalore Bureau Oct 3, 2008 8:54 AM

Akamai launches community initiative to promote standards around video player development?blur=25

Akamai Technologies, Inc., which is into powering rich media, dynamic transactions and enterprise applications online, has launched Openvideoplayer.com, a community site and industry initiative intended to facilitate the development and sharing of open standards and best practices for video player applications.

exchange4media Bangalore Bureau Sep 27, 2008 8:25 AM