The Indian print industry, deemed as the second largest in the world, is expected to grow by an average of 14 per cent by 2015. The future will clearly belong to newer mediums like radio, outdoor and the Internet. Pegged as the medium of the future, online revenues alone are expected to touch Rs 18 billion by 2015. Radio is expected to account for 5 per cent of advertising all over India, whereas outdoor advertising, too, is expected to grow up to 17 per cent by 2015.
The Media Market Guide India 2009 by the RK Swamy Media Group, the comprehensive pocket handbook, has now entered its twelfth successful year. Compiled by the Media Direction arm of RK Swamy BBDO, the Guide continues to be a valuable and handy reference book for media and advertising professionals.
Ravi Deshpande, Chairman and Chief Creative Officer, Contract India, will be the Jury President for Direct Lotus at AdFest 2010. AdFest has also announced Sheung Yan Lo as Jury President for Outdoor. Washington Olivetto, President and Creative Director of Brazilian agency W/, has been selected as Grand Jury President at AdFest 2010.
Forbes India recently unveiled its India Rich List in Bangalore with a panel discussion on the topic ‘Purpose of Wealth’. The Forbes India Rich list reveals that despite the sluggish economy last year, the combined net worth of India’s 100 richest people stood at $276 billion, which is almost a quarter of the country’s GDP.
Carazoo.com has launched Turkey’s first new car portal with interactive animations. (www.arababul.com). The portal, launched on behalf of a client in Turkey, is currently in the beta stage. Carazoo received the mandate to design and develop the portal five months back. Carazoo also has the mandate to host and maintain the portal besides its regular updation.
IndiaMART.com, an online B2B marketplace, has entered into a partnership with NDTV to launch an SME portal – www.NDTVSME.com. Powered by IndiaMART.com, this new portal will address the need for a destination portal providing information, transaction and services to the large SME segment.
Starcom Worldwide has roped in Sriram Sharma as General Manager to head its Bangalore operations. Sharma takes over from Ashwini Kamat, who moves on from the organisation after spending over eight years. Sharma’s last stint was with OnMobile Global, a VAS company in the mobile space.
The recently merged combined entity, ApnaCircle-Viadeo, has announced the acquisition of Unyk, a Canadian social networking site. This acquisition includes Unyk’s membership of 16 million users, which is growing at a rate of 600,000 new members each month. Unyk members will now become ApnaCircle-Viadeo members, bringing the global network to over 25 million users and increasing the growth rate of over one million users per month.
Continuing its long-standing relationship with MRUC (Media Research Users Council), Hansa Research won the Indian Readership Survey (IRS) contract for the third time in a row for the period 2010-12. Hansa Research has been conducting the IRS on behalf of MRUC since 2003, thus becoming the longest serving agency on IRS.
Altius Consulting has conceptualised a workshop called Marketing 101 meant for entrepreneurs by entrepreneurs. Each of the speakers at the event was specialist in their own fields and has the in-depth experience and runs a start-up. The day-long workshop aimed to move business forward in a confident and financially rewarding way. Whether one is just starting out or has been working as a professional for a while, this workshop teaches one what one needs to know about creating a successful and profitable business as a creative professional.
Mobile advertising network InMobi has released a survey revealing nuances of mobile Internet usage patterns in India. According to the survey, college-aged consumers are interested in almost all genres of mobile advertising, as long as the advertisements have something significant to offer and do not interfere with the mobile browsing experience.
Continuing with its quest to bring the finest talent onboard, integrated marketing services company 141Sercon has made two senior level appointments in its Mumbai office. Nidhi Sharma joins as Assistant Vice President, Business Development, while Arpana Nair joins as Regional Director, Operations.
RK Swamy BBDO has bagged the creative mandate for Olam International that involves the communication campaign for Nigeria, Ghana and Cote D'Ivore for their packaged foods business comprising tomato paste and spreads. The win marks the foray of RK Swamy in yet another international market, this time in the African continent.
Birla Sun Life Insurance (BSLI), a part of the Aditya Birla Financial Services Group, has announced its association with ace cricketers Yuvraj Singh, Virender Sehwag, Suresh Raina and Rohit Sharma as brand ambassadors.. The partnership begins with the launch of BSLI’s first campaign for its ‘Wealth with Protection Solutions’ category.
Sun TV Network Ltd has appointed Sanjay Reddy as Senior Vice President. He will be heading the Network’s Andhra Pradesh Television business comprising Gemini TV, Gemini Music, Gemini News, Teja TV, Navvulu TV and Kushi TV. Reddy moves from Zee Network, where he was COO in-charge of Zee’s South Indian business. He will be reporting to Ajay Vidyasagar, COO, Sun TV Network.
Sun TV Network Limited has appointed Sanjay Reddy as Senior Vice President to head the Network’s Andhra Pradesh Television Business comprising Gemini TV, Gemini Music, Gemini News, Teja TV, Navvulu TV & Kushi TV with effect from August 24, 2009. Reddy has recently quit as the Chief Operating Officer of Zee Network and was in charge of Zee’s South Indian Business. He will report to Ajay Vidyasagar, the COO of Sun TV Network.
RAPP India, a strategic business unit of Mudra, has appointed Venkat Mallik as President of its India operations. Mallik has joined RAPP India from PRS-Permacel, an erstwhile Johnson & Johnson company, where he was Business Head for the Brand Risk Management business.