Maruti Suzuki becomes the first advertiser in India to win the global MMA Award?blur=25

Maruti Suzuki India Limited has won the prestigious MMA Asia Pacific and the Global awards for its digital campaign –‘Sports Sponsorship goes mobile.’ The Awards are given to companies for the best use of mobile media for branding purposes, both in the Asia Pacific region and globally. The award ceremony was held at Los Angeles, USA, last week. This is the first time that any Indian company has been chosen for these prestigious awards at a global level.

exchange4media Bangalore Bureau Nov 23, 2010 9:03 AM

ESPN Software India appoints Aloke Malik as MD for South Asia?blur=25

ESPN-STAR Sports (ESS) has appointed Aloke Malik as Managing Director of its India operations for ESPN Software India (ESI). Malik will head the management of ESI, which oversees the distribution, sales and marketing of its multi-media brands. He joins ESI from Idea Cellular.

exchange4media Bangalore Bureau Nov 23, 2010 8:45 AM

ESPN Software India appoints Aloke Malik as Managing Director for South Asia?blur=25

ESPN STAR Sports (ESS) has appointed Aloke Malik as the Managing Director of its India operations, ESPN Software India (ESI). He joins ESI from Idea Cellular where he was the Chief Operating Officer of the company’s East Operations. Having worked with leading local and multi-national companies such as ITC Limited, Pepsi, Reliance Retail, Madura Garments and Idea Cellular across India, Aloke brings over 23 years of rich industry experience in general management, marketing, sales and distribution across a wide range of industries and consumer groups and has worked in diverse international markets such as Russia and Bangladesh.

exchange4media Bangalore Bureau Nov 23, 2010 8:13 AM

brand-comm to begin the third edition of brandware from Nov 26?blur=25

Integrated brand-comm, a communications consultancy firm, will start Brandware III Edition, a comprehensive eight-weekend brand management course, from November 26, 2010. R Sridhar, CEO, brand-comm, has specially designed this edition for practicing managers.

exchange4media Bangalore Bureau Nov 18, 2010 7:45 AM

T-Series ropes in Everest Brand Solutions for its mobile handsets launch?blur=25

Everest Brand Solutions has bagged the creative duties of the new mobile handset brand from the house of music industry giant T-Series. With this, T-Series plans to be a significant player in the mobile handsets market.

exchange4media Bangalore Bureau Nov 11, 2010 7:41 AM

Radio Indigo adds excitement to the festive season?blur=25

Radio Indigo, Bangalore’s international music destination added to the festive buzz in the city by choosing a young Bangalorean to go and attend the Indian Music Conference in Goa from the 17th to the 20st November 2010.

exchange4media Bangalore Bureau Nov 10, 2010 7:54 AM

Vinod Nathan to head Sales at Suvarna TV?blur=25

Vinod J Nathan has joined the core team of Suvarna TV as National Sales Head. In this role he will be responsible for the entire gamut of sales activities across locations for Suvarna TV and Regional Heads will in turn report to him. He will be based out of Bangalore reporting to Anup Chandrashekharan, Business Head, Suvarna.

exchange4media Bangalore Bureau Oct 29, 2010 8:43 AM

Maxus places Tanishq 'stars' in Star Plus' Saath Nibhaana Saathiya?blur=25

In keeping with the festive spirit of Diwali, Maxus has partnered with Saath Nibhaana Saathiya on Star Plus to promote its client Tanishq. The integration in the programme features the lead protagonists walking into a Tanishq Store to purchase jewellery and the sales person showcasing the wide range of jewellery available at Tanishq.

exchange4media Bangalore Bureau Oct 29, 2010 8:29 AM

Prateek Srivastava of Ogilvy is the President of Ad Club Bangalore?blur=25

The Advertising Club Bangalore has elected Prateek Srivastava, Group President – South, Ogilvy&Mather as its President. The AGM also elected a new team for the Ad Club.

exchange4media Bangalore Bureau Oct 28, 2010 8:29 AM

Agri Gold appoints Vertebrand as their strategic brand partner?blur=25

Agri Gold Food and Farm Products Ltd. (Agri Gold), a subsidiary of Agri Gold Group of companies, has appointed Vertebrand as their strategic brand partner and advisors. As brand advisors, Vertebrand assessed the market, identified the gap and created a scientific and holistic business and brand strategy for Agri Gold.

exchange4media Bangalore Bureau Oct 27, 2010 8:28 AM

Bengaluru International Airport seeks some bright ideas for Terminal 1?blur=25

Bengaluru International Airport Ltd (BIAL) has embarked on a campaign, called ‘Smile Bengaluru’, that encourages citizens, passengers, employees and the larger travel community to give ideas on what they would like to see at the expanded terminal. “Your airport is expanding. Tell us how you’d like it to be” is the line of the campaign.

exchange4media Bangalore Bureau Sep 29, 2010 7:47 AM

Ogilvy Mumbai ranks 7th in YoungGuns Top 10 agencies?blur=25

YoungGuns has come out with its list of Top 10 rankings of the most awarded agencies of the past decade. The list recognises the best agencies in the world for emerging and young creatives. Ogilvy Mumbai is the only agency from India to make it to this list and is ranked seventh.

exchange4media Bangalore Bureau Sep 27, 2010 8:14 AM

Nettur Technical Training Foundation appoints Vertebrand as brand partner?blur=25

Nettur Technical Training Foundation (NTTF), a chain of technical training and educational centres with over 10,000 students, has appointed Vertebrand as its strategic advisor and brand partner.

exchange4media Bangalore Bureau Sep 21, 2010 8:43 AM

Paul Writer launches India’s first community for B2B marketers?blur=25

Paul Writer has launched India’s first community dedicated to B2B marketers at, envisioned as a place that provides the B2B marketing community access to high-quality content, discussion, and research in a single location.

exchange4media Bangalore Bureau Sep 17, 2010 8:11 AM

Elephant Strategy + Design adds new biz; S Asia expansion on the anvil?blur=25

Elephant Strategy + Design, an independent strategic design outfit, has been on an account winning spree. The agency has added around 10 new clients in recent times, and plans are afoot a presence in South Asia for better alignment with the agency’s client base there.

exchange4media Bangalore Bureau Sep 16, 2010 7:38 AM

Wynncom Mobiles unveils online campaign; pegs social networking?blur=25

To create brand awareness amongst the B class cities and rural market through the online medium, Wynncom Mobiles has launched an online communication campaign ‘Ab Style se karo Social Networking’.

exchange4media Bangalore Bureau Sep 11, 2010 7:39 AM

Percept revamps entertainment biz; creates more synergy between service offerings?blur=25

Percept has restructured its entertainment business in order to bring greater focus, synergy and service offerings. In the revised structure, Percept Entertainment will segregate the Services, Assets and Content businesses to create three distinct verticals.

exchange4media Bangalore Bureau Aug 31, 2010 8:28 AM

Bangalore’s iCube goes for Happy?blur=25

iCube, a Bangalore-based mobile handset brand, has appointed Happy Creative Services to handle its advertising duties. The win comes on the back of a multi-agency pitch. The size of the business is estimated in the vicinity of Rs 6-7 crore.

exchange4media Bangalore Bureau Aug 31, 2010 8:05 AM

Adfactors bags PR mandate for Coal India IPO?blur=25

The Government has appointed Adfactors PR as the communications consultant for Coal India Ltd’s Rs 12,000-crore Initial Public Offer (IPO), which is expected to hit the market in October.

exchange4media Bangalore Bureau Jul 3, 2010 9:05 AM

Radio Indigo launches ‘Free Lunch Fridays’ in Bangalore?blur=25

Radio Indigo has unveiled a unique concept in the Bangalore market, wherein corporates can win free lunch on Fridays, every week. Corporates and offices stand a unique chance to win a free lunch, which includes Biryani, soft drinks, and desserts, courtesy Ammis Biryani.

exchange4media Bangalore Bureau Jun 25, 2010 10:28 AM