Milestone Brandcom and McDonalds jointly created a campaign to make Mumbaikars aware about traffic safety tips.

exchange4media Mumbai Bureau Feb 2, 2011 8:08 AM

On Screen Broadcast and Entertainment. a leading brand in direct selling and a pioneer of teleshopping in India has launched On Screen Teleshopping, a 24 hour dedicated Shopping channel named On Screen Shopping.

exchange4media Mumbai Bureau Jan 25, 2011 9:54 AM

DDB India has appointed Anurag Tandon as VP, Account Management. He comes in from Rediffusion Y&R where he was a Business Head. He will take over the responsibility of handling DDB India’s two major clients, Volkswagen and Hindustan Unilever’s Lipton.

exchange4media Mumbai Bureau Jan 25, 2011 8:15 AM

The results of The Gunn Report 2010 were announced on January 21, 2011 in London. India ranks 14th in the countries’ calendar, up from 17th last year.

exchange4media Mumbai Bureau Jan 24, 2011 7:16 AM

UTV Global Broadcasting Limited (UGBL), the broadcasting arm of UTV Software Communications Limited has signed up for the launch of its channels, UTV Bindass

exchange4media Mumbai Bureau Jan 21, 2011 5:35 PM

Following its first fiction offering - Roomies, Channel [V] in collaboration with Red Chillies Idiot Box rolls its second bold and entertaining fiction show - Ye Parindey – Impossible ki maa ki aankh!

exchange4media Mumbai Bureau Jan 21, 2011 5:32 PM

Beginning February, Star Movies, is the “home of the Oscars” as it gets ready for the 83rd Academy awards with a month long line-up of programmes that includes Oscar winning films, live telecast of the awards and much more.

exchange4media Mumbai Bureau Jan 21, 2011 4:20 PM

STAR CJ Alive India’s premium home shopping destination shakes up the home shopping domain once again as it brings alive its mantra of transforming lifestyles with the launch of an all-new lifestyle transforming program ‘Good Shopping India’ catering exclusively to family-based audiences.

exchange4media Mumbai Bureau Jan 19, 2011 6:00 PM

airtel digital TV, the DTH service from Bharti airtel launched in October 2008, announced the a la carte pricing of all the 198 linear channels available on its platform, effective January 1, 2011.

exchange4media Mumbai Bureau Jan 19, 2011 7:54 AM

Mahindra Group has announced its new positioning called ‘Rise’. This new positioning represents a new chapter in the history of the iconic, 65 year old brand…

exchange4media Mumbai Bureau Jan 18, 2011 3:48 PM

PepsiCo’s latest campaign for the Cricket World Cup 2011 brings out its irreverent, unorthodox and fun side, and with a humour angle to the famous Dhoni ‘helicopter shot’.

exchange4media Mumbai Bureau Jan 17, 2011 6:59 AM

Reliance Broadcast Network Ltd has confirmed their proposed acquisition of Imagine Showbiz, Turner’s Hindi music channel, through a buy-out from Cinestar Advertising.

exchange4media Mumbai Bureau Jan 13, 2011 9:13 AM

Mobile and Internet company Hungama Digital Media Entertainment has partnered with Maruti Suzuki to provide branding opportunities on the Tata Sky Actve Games platform for a period of four weeks.

exchange4media Mumbai Bureau Jan 12, 2011 8:16 AM

Singapore based eBUS Media Network and Aidem Ventures have announced the creation of a joint venture, eBus-Aidem, in India to offer a complete solution for digital distribution and management of Television Commercials (TVCs) to advertisers, agencies, media owners, content producers and broadcasters.

exchange4media Mumbai Bureau Jan 11, 2011 7:54 AM

Singapore based eBUS Media Network and Aidem Ventures have announced the creation of a joint venture, eBus-Aidem, in India to offer a complete solution for digital distribution and management of Television Commercials (TVCs) to advertisers, agencies, media owners, content producers and broadcasters.

exchange4media Mumbai Bureau Jan 10, 2011 3:00 PM

Isobar India, the digital marketing agency from Aegis Media Group, is opening its Bangalore office from January 10, 2011. Adding to this expansion, the agency has won the digital duties of VMware, a virtualisation and cloud infrastructure.

exchange4media Mumbai Bureau Jan 7, 2011 7:50 AM

Starcom MediaVest Group (SMG) India has announced that Kaushik Chakravorty, currently Group COO of Navia and Vector, will take overall charge of the outdoor business in addition to his role as Executive Director – Enhance. Sanjay Shah, CEO, Navia and Vector, is moving on from the organisation.

exchange4media Mumbai Bureau Dec 31, 2010 7:56 AM

Skoda Auto’s extensive outdoor campaign for the launch of two of its car brands – Fabia and Yeti – has been grabbing eyeballs. The objective is to create an impact and break through the clutter, reinforcing Skoda as a new category creator. The outdoor campaign has been executed by Kinetic’s Portland, while Saints & Warrior is the creative agency.

exchange4media Mumbai Bureau Dec 27, 2010 6:38 AM

Sonata, the watch brand from the house of Tata, has announced the makeover of its brand identity with the unveiling of an all new refreshingly vibrant logo and a new brand tagline: ‘Wait Mat Kar’. On the lines of the new brand identity, Lowe Lintas has worked on the campaign. Approximately Rs 4 crore has been spent on the brand makeover.

exchange4media Mumbai Bureau Dec 24, 2010 7:36 AM

Following a multi-agency pitch, RK Swamy Media Group has won the media duties of Shriram Capital. Shriram Capital, the holding company of Shriram Group’s financial services entities, is seeking to enhance its brand image. The campaign across multiple media includes print, airport displays, online and TV.

exchange4media Mumbai Bureau Dec 21, 2010 7:32 AM