CSR is an acceptable marketing tool, says Lowe Lintas Survey?blur=25

Lowe Lintas India’s CSR survey reveals that 93 per cent of Indians believe corporates must undertake CSR activities. 57 per cent of the respondents trusted brands that did CSR more than brands that didn’t.

exchange4media Mumbai Bureau Aug 4, 2011 9:09 AM

Posterscope reveals the story in parts for Reebok Easytone?blur=25

Posterscope India recently carried out a digital outdoor activity for Reebok EasyTone, where an interactive LED screen was linked with SMS gateway, and every SMS received revealed the creativity in parts, so that finally the whole story falls into place.

exchange4media Mumbai Bureau Jul 28, 2011 8:54 AM

TapRoot & Motivator add UTV Stars to their kitty?blur=25

UTV Stars, the newly launched Bollywood channel from the Broadcasting division of UTV, has roped in Taproot India and Motivator as its creative and media agencies, respectively. A campaign is slated to go on air from August 1, 2011, which will span various platforms such as TV, web, mobile and on ground.

exchange4media Mumbai Bureau Jul 27, 2011 12:24 PM

Grey relies on simplicity to highlight Reliance 3G services?blur=25

With most telecom operators getting aggressive on 3G, Reliance Communication’s new ad campaign to promote its 3G services sends out a clear message. Conceptualised by Grey India, simplicity is the key here...

exchange4media Mumbai Bureau Jul 27, 2011 9:17 AM

ASCI upholds complaints against 3 deodorant ads?blur=25

Following the Consumer Complaints Council (CCC) meeting convened recently to take a view on the various deodorant ads running on TV networks, the CCC has upheld complaints against three ads – Axe, Zatak and Set Wet deodorants.

exchange4media Mumbai Bureau Jul 22, 2011 9:10 AM

Rediffusion Y&R Chennai wins creative duties of TVS Srichakra?blur=25

Following a multi-agency pitch, Rediffusion Y&R Chennai has won the creative mandate for TVS Srichakra Ltd, manufacturers of TVS Tyres and Eurogrip brand in the two- and three-wheeler category.

exchange4media Mumbai Bureau Jul 13, 2011 10:21 AM

Thoughtshop bolsters its creative team with 2 new appointments?blur=25

Thoughtshop, a 360 degree advertising and communication agency, has appointed Vishesh Jain and Bhavin Patel as Creative Directors in copy and art divisions, respectively. These appointments are a step towards strengthening the senior management of the agency.

exchange4media Mumbai Bureau Jul 12, 2011 8:21 AM

Rediffusion Y&R appoints V Chandrasekhar as Biz Head, Mumbai?blur=25

Venugopal Chandrasekhar has been appointed as Business Head for Rediffusion Y&R, Mumbai. His last assignment was with Bates 141.

exchange4media Mumbai Bureau Jul 7, 2011 8:36 AM

Reliance Broadcast Network beefs up Big Street team?blur=25

Reliance Broadcast Network Ltd has announced the appointments of Vivek Bagai and Naveen Saxena for it’s out of home vertical Big Street. Both Bagai and Saxena will report to Ashwin Padmanabhan, Business Head, Big Street.

exchange4media Mumbai Bureau Jul 7, 2011 8:35 AM

Draftfcb Ulka appoints Sushil Motwani to head Healthcare div?blur=25

The healthcare arm of Draftfcb Ulka has brought on board Dr Sushil Motwani as Business Head. Following this appointment, the agency plans to further strengthen its healthcare offering and build on its current base of clients.

exchange4media Mumbai Bureau Jul 6, 2011 9:11 AM

Red FM completes 9 years in Mumbai?blur=25

Red FM Mumbai turned a year older this weekend. As part of its birthday celebrations, the station ran contests and gave out exciting prizes.

exchange4media Mumbai Bureau Jul 5, 2011 11:36 AM

Star Movies seeks to Bond forever with marketing push?blur=25

Star Movies is leaving no stone unturned to promote its month-long festival of James Bond films throughout July – called ‘Forever Bond’. The English movie channel has rolled out an extensive marketing campaign to promote the the property.

exchange4media Mumbai Bureau Jul 5, 2011 9:11 AM

LiveMedia launches digital marketing arm ‘LiveDigital’?blur=25

Digital out-of-home media company LiveMedia has launched its new initiative ‘LiveDigital’. With this new digital marketing arm, the company aims to offer integrated marketing solutions based on the changing lifestyle and media consumption habits of consumers.

exchange4media Mumbai Bureau Jul 5, 2011 9:10 AM

Genre Check’11: Good Year for Eng Movies; Movies Now leads?blur=25

It’s been a growth story for the English movie genre in the first six months of 2011. No surprises that Movies Now is leading the charts, followed by Star Movies. The other growth story of the year is that of Pix.

exchange4media Mumbai Bureau Jul 4, 2011 11:16 AM

Mindshare’s Dominic Proctor to deliver Keynote at @e4m Conclave?blur=25

Dominic Proctor, CEO, Mindshare Worldwide, as the second Keynote Speaker at the exchange4media Conclave 2011, will speak on the Agency of the Future in the Mumbai edition of the Conclave on July 15, 2011. Lintas Media Group’s Lynn de Souza is the Session Chairperson. Jagran Group is exchange4media Conclave’s presenting partner.

exchange4media Mumbai Bureau Jul 4, 2011 8:22 AM

IBD India bags Radius Infratel’s integrated brand communication biz?blur=25

Radius Infratel, an integrated telecom infrastructure company, has appointed IBD India, a division of Percept Hakuhodo, for creative and communication solutions.

exchange4media Mumbai Bureau Jul 1, 2011 8:25 AM

Zee Marathi expands its prime time?blur=25

Zee Marathi has expanded its prime time slot from June 27, 2011 with the launch of its new offering – ‘Guntata Hriday He’ – aired on Monday to Saturday at 10.30 pm.

exchange4media Mumbai Bureau Jun 28, 2011 9:06 AM

Cannes Lions 2011: Indian entries fail to make a mark in Titanium and Integrated Lions?blur=25

None of the 11 entries from India has managed to find a place in the Titanium and Integrated Lions shortlist announced at the Cannes Lions International Festival of Creativity on June 24, 2011.

exchange4media Mumbai Bureau Jun 25, 2011 8:23 AM

Cannes Lions 2011: ‘Silent Anthem’s ‘Endless Goodbye’ in Film Lions shortlist?blur=25

While some Indian delegates were not expecting any recognition in Films this year, some others were shocked that only two Indian entries made it to the shortlist. JWT India opened its Cannes Lions 2011 account with Bharti Airtel’s ‘Endless Goodbye’, and Mudra’s ‘Silent Anthem’ was the other entry to be shortlisted.

exchange4media Mumbai Bureau Jun 24, 2011 4:29 PM

PerceptH bags Gitanjali Group’s D’damas biz on project basis?blur=25

Adding more businesses to its kitty from Gitanjali Group’s stable, PerceptH has been assigned the duties of D’damas on a project basis. The win was not preceded by any pitch process. PerceptH has already conceptualised a campaign for the brand featuring Sonakshi Sinha.

exchange4media Mumbai Bureau Jun 24, 2011 8:52 AM