With devotees from the world over thronging Puri for the annual nine-day Jagannath Rath Yatra festival, the religious event is being extensively covered by media. FM stations in Bhubaneshwar, too, have geared up in full force to bring alive the festive spirit and share the fervour with their listeners.
mjunction Services Ltd has announced the re-launch of its content and conference division as mjunctionedge along with introducing the Hindi versions of its industry magazines, ‘Steel Insights’ and ‘Coal Insights’. The launch was followed by unveiling of mjunction’s corporate portal www.mjunction.in in Hindi language.
Following the success of the ‘Red Mike’ initiative in Mumbai, Red FM has introduced this platform for self-expression to the listeners of Kolkata. The has won the Indian Excellence in Radio Award for the Best Interactive Idea and the Best Radio Promo.
Spencer’s Retail has entered into an exclusive tie-up with British retail chain Woolworths Group Plc. The tie-up will enable Indian kids to have access to toy brand Chad Valley, which is owned by Woolworths. This would be the first Chad Valley outlet in Asia. Chad Valley toys are for newborns to 10-year-olds and would be priced from Rs 49 onwards.
Emami Ltd, which had picked up a 3.91 per cent stake in Zandu Pharmaceutical Works Ltd 10 months ago, has now increased its stake in the company to 27.5 per cent. With this, Emami is expected to become the largest promoter shareholder with nearly 70 per cent of total promoters’ stake in Zandu.
Bates 141 Kolkata has bagged the creative duties for Axiom Estates following a multi-agency pitch involving JWT, Grey and Lowe, besides Bates 141. Axiom Estates has become one of the largest providers of India property services to NRIs globally. Initiative Media has been handling the international media business for Axiom Estates.
The Times of India, which had unveiled its city-specific portal Kolkatamirror.com in January 2008, has now officially launched the portal. The portal aims to be a one-stop virtual destination for any information on Kolkata. The idea is to make it a platform for strong communities.
Veteran ad professional Indrani Sen, who had gone on a four-month sabbatical after quitting Emami, has joined AIDIAS Kolkata as Managing Partner. AIDIAS is a consortium of like-minded professionals offering solutions for business development and strategic planning, corporate identity, customised training, specialised market research.
Kolkata-based Emami Group has expanded its product offering with a new talcum powder variant, Navratna Active Deo. The new offering joins other products in the Navratna range. Emami has unveiled a new TV campaign for Active Deo with the proposition ‘Garmi Alvida’.
Videocon Industries Ltd has major expansion plans in store for entertainment retail chain Planet M, which the company acquired in 2007 from Bennett, Coleman & Company. This was announced by Subir Ghosh, CEO, Planet M Retail Ltd, at the inauguration of the latest Planet M mega store in Kolkata on May 6.
Never before has cricket generated so much of radio buzz. Mostly limited to live commentary on radio, cricket has assumed an entertainment avatar, thanks to the ongoing DLF IPL T20 Tournament. Latest to join the fray is Big FM Kolkata, which has thrown its weight behind the Kolkata Knight Riders with a new programme.
Audiences in North Bengal and Sikkim can now listen to the BBC’s special FM programming for the first time, thanks to a partnership agreement between the BBC and Siliguri-based Radio Misty FM. Listeners in the region can now tune in to the BBC’s infotainment updates and chat shows tailor-made for India’s FM market.
The Consumer Connect Awards 2008, organised by the Advertising Club of Calcutta, will be held at the City of Joy on March 29. The consumer insights, strategy, creative and media solutions that went into marketing brands like Levis, Nike, Indica V2, Hero Honda, Pepsi, and Horlicks, to name a few, would feature in this year’s Conclave.