In its 7th year of existence, CNBC-TV18’s ‘Storyboard’ continued its journey, engaging with India’s marketing and advertising fraternity through the StoryRoad initiative. After the success in Delhi and Mumbai, StoryRoad made a stopover in Bangalore on September 24.
Rediffusion DYR Bangalore has won the creative duties of Jyothy Laboratories’ mosquito repellent brand Maxo following a competitive pitch involving Mudra Communications, Equus Red Cell, and Situations, besides Rediffusion DYR. The size of the business is estimated to be around Rs 11 crore.
Surf & Fish Internet Solutions has appointed Percept Knorigin, a Percept Ltd company, as its online agency to promote www.nobrokerage.in. The website focuses on the real estate domain and directly connects property owners, buyers and tenants, thereby eliminating payment of brokerage.
The hike in fuel rates has hit travellers hard. However, for a lucky few Bangalore FM listeners, their petrol problems would be taken care of, albeit for a limited period, thanks to an innovative marketing initiative jointly undertaken by Fever FM and Shell.
With a booming economy, India has started to dream big. However, with rising aspirations, financial uncertainties, too, have become a part of life. To help the common man tide over this problem requires an understanding financial enabler. This is exactly what Bharti AXA Investment Managers is trying to portray through a new campaign, which sports the tagline: ‘Kyon Nahi!’.
In a bid to expand its India footprint, Sulekha.com, the online classifieds and yellow pages portal, is foraying into 20 Tier II and III cities. With this, Sulekha.com will establish its city-specific search services in 28 cities in India. Going further, Sulekha.com plans to expand to 15 more cities in the next four months.
Following a multi-agency pitch, RK Swamy BBDO Bangalore has won the creative and media duties of WeP Peripherals Ltd, one of India’s largest employee-owned companies providing IT peripherals products. The pitch saw agencies like Rediffusion, Mudra, Dentsu and Triton, besides RK Swamy BBDO, in the fray.
Digital Signage Asia 2008 (DSA), an Expo and Convention on digital signage, will be held in Mumbai on October 3-4. The two-day event will highlight the flexibility and bandwidth of digital signage and showcase its various facets. DSA is expected to see the participation of conglomeration of industry heads, digital network operators, retailers, brand marketers, research agencies, technology solutions providers and digital network owners.
Bates 141 has appointed Jayanto Banerjee as Executive Vice President. He moves from Euro RSCG Dubai, where has been General Manager. At Bates 141, Banerjee will be responsible for overseeing work on the agency’s growing portfolio of brands in Delhi and other special projects.
O&M has made some key promotions in its Planning division in Delhi and Bangalore. Rajesh Kumar has been made President, Planning for Delhi, while Arvind Srivastava has been elevated to Vice-President, Planning. In Bangalore, Ramesh Kumar will now head the agency’s Planning division as Vice-President, Planning.
Pizza Hut has recently introduced Full Punjabi, a new range of pizzas with toppings inspired by Punjabi cuisine. The pizza chain has now come up with a new television campaign to support this launch that celebrates the Punjabi spirit of indulgence and large heartedness.
Lintas Media Group (LMG) in Bangalore has added the Stovekraft business to its kitty. Stovekraft is a Bangalore-based leading manufacturer of household appliances, solar water heaters and modular kitchens under the brand name of Pigeon and Gilma. The size of the account is close to Rs 20 crore.
As part of a silent protest, Big FM Bangalore’s popular breakfast RJs Harsha and Shruthi were jailed at Forum Mall for two days last week. Through this innovative ‘Bail the Jock’ campaign, the station aimed to create awareness amongst the public on matters of environment cleanliness and personal hygiene.
Bates 141 has published the first ever ‘A-Z Dictionary of Change’, a handbook targeted at brand owners, businesses and marketers. Planned as an annual publication the ‘Dictionary of Change’ is a new perspective on change with an emphasis on action, words and concepts that capture irreversible shifts in the marketplace.
AOL has launched an exclusive southern entertainment section called South Cinema for its India portal, www.aol.in. The new channel aims to cater to both local and global audiences, offering high quality entertainment content from the Tamil, Telugu, Kannada and Malayalam film industries.
Lintas Media Group (LMG) has entered the Kerala market by bagging the business of the Manappuram Group of Companies. There was no formal pitch and LMG was evaluated against the incumbent, a Kerala-based agency. The size of the business is pegged at Rs 15 crore. Lowe will be handling the creative duties.