Expanding its footprint in South Asia, Turner International has launched a dedicated one-hour programming block of its leading kids’ channel, Cartoon Network, on Art Television, Sri Lanka’s leading terrestrial English channel. Starting August 16 from 4:30 pm to 5:30 pm everyday, kids in Sri Lanka can now enjoy the opportunity to experience Cartoon Network’s popular cartoons, which include ‘Dexter’s Laboratory’, ‘Powerpuff Girls’, ‘Samurai Jack’, ‘Johnny Bravo’, ‘Ed, Ed N Eddy’, ‘Courage the Cowardly Dog’, and many more.
mKhoj, a global mobile advertising network, is re-branding itself as InMobi and launching its services in Europe. After its successful start in the UK last quarter, InMobi is now live in France, Italy, Germany and Spain as well, making InMobi available in over 23 countries across Asia, Africa, the Middle East, and now Europe.
Continuing with the practice of contributing to the non-traditional marketing industry, 141Sercon, an integrated marketing services company, has taken a step towards preparing marketing experts of tomorrow. 141Sercon has agreed to conduct a Certificate Course in Non-Traditional Marketing for the students of Faculty of Management Studies, Delhi University, at their campus this August. The initiative has been taken in collaboration with MarkSoc, the Marketing Society of FMS.
RK Swamy BBDO has appointed Sanjay Dev Jena as Senior Partner to look after international business development efforts of the RK Swamy Hansa Group in the US and Europe. Jena has joined the group from BBDO, Berlin, where he was International Account Director looking after global business of Allianz Group in more than 40 countries.
POGO has been moving away from airing a lot of fiction towards providing a mixed bag with its POGO Original Productions, talent awards, games, movies, format shows and animation. In keeping with its strategy, the channel has launched ‘FAQ’ (Frequently Asked Questions), which is the 10th POGO Original Productions.
Minakshi Achan will co-chair the Chief Creative Officer position at Rediffusion Y&R. Achan, who is currently responsible for the creative as well as business output for Rediffusion Y&R’s South offices, will now take on a national role and partner Sagar Mahabaleshwarkar as Chief Creative Officer.
TAG Media Network, the specialist in-store television network, has entered into a strategic marketing tie-up with Future TV to form a dominant pan-India in-store television presence. The two networks, which will continue to be separately owned, will be at over 556 stores.
TBWA\India Group has appointed Niraj Dadoo as its Chief Operating Officer and Chief Financial Officer. Dadoo replaces N Krishnan, the outgoing COO and CFO. He will be reporting to Shiv Sethuraman, CEO, TBWA\India Group and to Darren Jackson, CFO, TBWA\Asia Pacific.
Though the recession has dominated the press over the past year, it is not the primary cause of stress for Asian consumers, especially in the two largest countries – China and India, according to JWT’s Anxiety Index. JWT’s Anxiety Index is intended to help brands navigate consumer anxiety.
Zee South channels have effected some managerial restructuring. In order to bring greater focus and growth in the South channels, Sanjay Reddy has been elevated as Chief Operation Officer for the Zee South channels – Zee Telugu, Zee Tamil, Zee Kannada and Zee 24 Gantalu. Prior to this elevation, Reddy has been CEO, Zee Telugu.
Yahoo! India has launched Yahoo! Buzz in India (buzz.yahoo.in). Yahoo! Buzz enables people to vote (by “buzzing up”) and comment on the stories they find most remarkable in order to help shape the headlines on Yahoo!’s homepage and beyond. With Yahoo! Buzz, people can discover and share the most interesting content (images, videos and articles) from across the Web.
Spice Group has appointed Madison Media Group as its media AOR. The AOR will be handled through its unit, Platinum Media, headed by Basabdatta Chowdhury. No pitch call preceded the win. Size of the business is in the region of Rs 25-30 crore. Platinum Media will replace Mudra Max as the Group’s media agency, while the creative duties continue to be handled by Contract Advertising.
The Romanian Chapter of The International Advertising Association (IAA) is assisting the Ministry of Tourism with their new account review. The process for pitching for the new account estimated to be worth €70 million is in two parts: registration of intention to tender, a review and pitch process after the summer.