Maruti Suzuki India Limited has won the prestigious MMA Asia Pacific and the Global awards for its digital campaign –‘Sports Sponsorship goes mobile.’ The Awards are given to companies for the best use of mobile media for branding purposes, both in the Asia Pacific region and globally. The award ceremony was held at Los Angeles, USA, last week. This is the first time that any Indian company has been chosen for these prestigious awards at a global level.
ESPN-STAR Sports (ESS) has appointed Aloke Malik as Managing Director of its India operations for ESPN Software India (ESI). Malik will head the management of ESI, which oversees the distribution, sales and marketing of its multi-media brands. He joins ESI from Idea Cellular.
ESPN STAR Sports (ESS) has appointed Aloke Malik as the Managing Director of its India operations, ESPN Software India (ESI). He joins ESI from Idea Cellular where he was the Chief Operating Officer of the company’s East Operations. Having worked with leading local and multi-national companies such as ITC Limited, Pepsi, Reliance Retail, Madura Garments and Idea Cellular across India, Aloke brings over 23 years of rich industry experience in general management, marketing, sales and distribution across a wide range of industries and consumer groups and has worked in diverse international markets such as Russia and Bangladesh.
Integrated brand-comm, a communications consultancy firm, will start Brandware III Edition, a comprehensive eight-weekend brand management course, from November 26, 2010. R Sridhar, CEO, brand-comm, has specially designed this edition for practicing managers.
Vinod J Nathan has joined the core team of Suvarna TV as National Sales Head. In this role he will be responsible for the entire gamut of sales activities across locations for Suvarna TV and Regional Heads will in turn report to him. He will be based out of Bangalore reporting to Anup Chandrashekharan, Business Head, Suvarna.
In keeping with the festive spirit of Diwali, Maxus has partnered with Saath Nibhaana Saathiya on Star Plus to promote its client Tanishq. The integration in the programme features the lead protagonists walking into a Tanishq Store to purchase jewellery and the sales person showcasing the wide range of jewellery available at Tanishq.
Agri Gold Food and Farm Products Ltd. (Agri Gold), a subsidiary of Agri Gold Group of companies, has appointed Vertebrand as their strategic brand partner and advisors. As brand advisors, Vertebrand assessed the market, identified the gap and created a scientific and holistic business and brand strategy for Agri Gold.
Bengaluru International Airport Ltd (BIAL) has embarked on a campaign, called ‘Smile Bengaluru’, that encourages citizens, passengers, employees and the larger travel community to give ideas on what they would like to see at the expanded terminal. “Your airport is expanding. Tell us how you’d like it to be” is the line of the campaign.
YoungGuns has come out with its list of Top 10 rankings of the most awarded agencies of the past decade. The list recognises the best agencies in the world for emerging and young creatives. Ogilvy Mumbai is the only agency from India to make it to this list and is ranked seventh.
Elephant Strategy + Design, an independent strategic design outfit, has been on an account winning spree. The agency has added around 10 new clients in recent times, and plans are afoot a presence in South Asia for better alignment with the agency’s client base there.
Percept has restructured its entertainment business in order to bring greater focus, synergy and service offerings. In the revised structure, Percept Entertainment will segregate the Services, Assets and Content businesses to create three distinct verticals.
Radio Indigo has unveiled a unique concept in the Bangalore market, wherein corporates can win free lunch on Fridays, every week. Corporates and offices stand a unique chance to win a free lunch, which includes Biryani, soft drinks, and desserts, courtesy Ammis Biryani.