Authors

A post-graduate from the prestigious Indian Institute of Mass Communication, Dolly reports on advertising, marketing as well as the digital domain. In her free time, she loves travelling and reading.

Oppo Brand Ambassadors

Brand experts explain whether the use of multiple celebrity ambassadors by brands such as OPPO is actually beneficial

Dolly Mahayan Sep 23, 2019 9:00 AM

Google

At the fifth edition of the event, the tech giant announced that Google Pay has reached 67 million monthly active users

Dolly Mahayan Sep 19, 2019 7:27 PM

Hero

Hero Electronix, part of Hero Group, has entered the consumer technology market with Qubo, a brand that will offer AI-connected smart devices

Dolly Mahayan Sep 18, 2019 8:16 AM

Location

Experts say location-based marketing allows brands to curate personalised information, expand its reach, push ads via notifications in the digital medium and do much more

Dolly Mahayan Sep 16, 2019 8:38 AM

Mohit Batta

Batta joined Reliance Jio in 2014 and was amongst the key leaders who led Jio's launch in the Indian market

Dolly Mahayan Sep 16, 2019 8:36 AM

Ankit Paul UC Browser

Paul, Country Lead - Monetisation Strategy and Programmatic at UCWeb, tells us about the platform’s shift from a browsing tool to a content platform, and more

Dolly Mahayan Sep 12, 2019 8:02 AM

FMCG

Industry experts believe companies will spend on advertising to revive consumer sentiments and boost sales

Dolly Mahayan Sep 9, 2019 8:56 AM

Bisleri

As twitterati posted memes around fake Bisleri bottles, the brand re-launched its ‘Har paani ki bottle Bisleri nahi hoti’ campaign in a stronger way

Dolly Mahayan Sep 6, 2019 8:59 AM

SOCXO

Sudarsan Rao, Co-Founder & CEO, SOCXO, talks about how brand advocacy can help brands promote their products in an efficient way

Dolly Mahayan Sep 6, 2019 8:43 AM

KaranShroff

Shroff joined Xiaomi India in July 2015 and was responsible for the brand’s advertising, ATL campaigns, creative marketing and overall brand positioning

Dolly Mahayan Sep 4, 2019 12:39 PM

Retail

Most industry heads say they are sure about the sales picking up during the festive season

Dolly Mahayan Sep 4, 2019 8:39 AM

VERTICAL

Industry experts say with people preferring to watch content on their phones in a vertical position, marketers have moved onto vertical videos, especially to leverage social media platforms

Dolly Mahayan Sep 3, 2019 8:27 AM

Pic

According to Nambiar, CEO, Pepe Jeans, the brand spends around 12% of its revenue on marketing in OOH, BTL and digital

Dolly Mahayan Aug 29, 2019 8:36 AM

Auto

Most automobile companies believe that these measures would help them perform better and will boost the morale of dealers and consumers

Dolly Mahayan Aug 27, 2019 8:44 AM

Arora

Arora, CMO, OLX India, talks about the aim to take the monthly active users count to 10 crore, tapping the offline medium and more

Dolly Mahayan Aug 22, 2019 8:41 AM

Zinger Burger

Moksh Chopra, Chief Marketing Officer, KFC India, tells us about taking the offbeat marketing route and more

Dolly Mahayan Aug 22, 2019 8:17 AM

HTC

Experts talk about whether the brand, with their new product Wildfire X, will be able to attract customers after exiting the smartphone market a year ago

Dolly Mahayan Aug 20, 2019 8:53 AM

PKL

The most popular sports in India after cricket, PKL this year has witnessed a high level of attention from brands despite there being big broadcast events such as IPL, Cricket World Cup and elections

Dolly Mahayan Aug 13, 2019 8:55 AM

flipkart

Industry experts feel Flipkart is trying to get users to spend more time on its app. And one way of doing this is by adding original content on the app

Dolly Mahayan Aug 12, 2019 8:11 AM