Authors

A post-graduate from the prestigious Indian Institute of Mass Communication, Dolly reports on advertising, marketing as well as the digital domain. In her free time, she loves travelling and reading.

Industry experts weigh in on the recently released unboxing video of the OnePlus 7 Pro, featuring "Bunty" of Sacred Games

Dolly Mahayan 2 days ago

Nathasha Kumar, Founder of Vajor, talks about the marketing mix and why omni-channel business has become crucial for the retail industry

Dolly Mahayan 5 days ago

As Games of Thrones is set to conclude on May 19th, the series has seen numerous brand associations and is on the verge of becoming a marketing case study

Dolly Mahayan 1 week ago

For the 2019 General Election, parties have come up with more ad jingles than ever before and we take a look at how they have been using radio to effectively reach out to voters

Dolly Mahayan 1 week ago

ChillOut: For Srivastava, VP- Marketing, Shalimar Paints, the ideal me-time combination is reading, painting, music and tea

Dolly Mahayan 1 week ago

With the ‘Britannia Khao World Cup Jao’ campaign, Britannia is betting hard on reinvigorating nostalgic feelings in consumer's mind

Dolly Mahayan 1 week ago

Kedar Apte, Vice President, Marketing, Castrol India Limited, spoke about the brand's communication strategy and says they are focused on purpose-driven marketing

Dolly Mahayan 1 week ago

Announcing Amul as the principal sponsor for Afghanistan cricket team at the upcoming ICC Cricket World Cup 2019, Sodhi, shared insights on the partnership and more

Dolly Mahayan 08-May-2019

Experts suggest the precautions that brands should take while associating with a gaming platform

Dolly Mahayan 03-May-2019

The ads have been picked up on the basis of their YouTube viewership

Dolly Mahayan 02-May-2019

While Audi has been part of on-screen branding in the movie, brands like Oppo, Myntra, Pantaloons, Max Fashion and Adidas have launched Avengers-inspired products

Dolly Mahayan 29-April-2019

Puneet Anand, Senior General Manager & Group Head (Marketing), Hyundai Motor tells us more about the new product VENUE, marketing plans and the kind of innovation the company has used

Dolly Mahayan 25-April-2019

The actor who celebrates his 32nd birthday endorses brands like Lux Cozi, Maaza, Ponds, Coca-Cola and Navratna Cool

Dolly Mahayan 24-April-2019

Anirudh Pandharkar, CMO, VIP Industries speaks about the brand's re-launch and the ‘Hello Holidays’ campaign which seeks to align the brand’s core values with the modern Indian family

Dolly Mahayan 23-April-2019

In a chat with exchange4media, Sameer, CEO, RP-SG FMCG, Too Yumm! talks about the brand’s integrated strategy for IPL and how it has disrupted the snacks category

Dolly Mahayan 16-April-2019

Ahuja, Head - Marketing of TCNS Clothing that has brands such as W, Aurelia & Wishful, believes e-commerce will continue to capture incremental demand away from unorganised retail

Dolly Mahayan 15-April-2019

Gupta, Chief Managing Director, APL Apollo says the massive outreach of IPL is one of the major factors they chose the league for brand activation

Dolly Mahayan 11-April-2019

Jaskaran Kapany, Vice President, Paytm tells us more about the reasons behind associating with cricket and how they are planning to leverage the current IPL season

Dolly Mahayan 09-April-2019

exchange4media spoke to few official sponsors of VIVO IPL 2019 to know why the league is most appealing to advertisers and things to consider before entering into a partnership

Dolly Mahayan 08-April-2019

From Whirlpool to Bagpiper and Hajmola, the actor has been the face of many big brands

Dolly Mahayan 02-April-2019

Advertisment

Advertisment

Advertisment

Advertisment