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AdAsia 2011: Familiarising with new rules of engagement – WATCH VIDEO?blur=25

The Coca Cola Company’s Joseph Tripodi and McCann Worldgroup India’s Prasoon Joshi engaged in a lively debate on ‘Marketing 3.0: New rules of engagement’. Tripodi also elaborated on Coca Cola’s new communication approach of ‘Liquid & Linked’.

Dipali Banka Nov 3, 2011 9:30 AM

AdAsia 2011: Building brands in trust deficit world – WATCH VIDEO?blur=25

Vikram Sakhuja, Michael Boneham, Sandeep Ghosh, Robin Wight and Deepa Prahalad discussed about building trust in brands in a trust deficit world. According to them, brands need to focus on psychological equity along with the fundamental market-place equity of price, distribution and media salience to achieve this.

Dipali Banka Nov 3, 2011 9:16 AM

AdAsia 2011: Brand India in 2020?blur=25

How will Brand India be in less than 10 years from now? The session on ‘India 2020’ saw Pankaj Ghemawat, Kurush Grant, Sanjay Kapoor and Ravi Swaminathan discuss the concerns, potential and the agenda to take forward India’s growth in the years ahead.

Dipali Banka Nov 2, 2011 9:26 AM

AdAsia 2011: Social, Local and Mobile – the three big shifts?blur=25

‘Decoding the new age consumer’ delved on new marketing models. Panel members Adil Zainulbhai, Laxman Narasimhan and Koichi Yamamoto examined the multiple forces reshaping consumer behaviour today.

Dipali Banka Nov 2, 2011 9:21 AM

Reporter’s AdAsia Diary: Legends are here, where’s Gen Next??blur=25

Right from Shah Rukh Khan’s antics on stage to a high dose of statistics and great insights, the first day of AdAsia 2011 was intense, and if any further proof was required, the shortage of seating in the session halls and the packed media lounge made up for it…

Dipali Banka Nov 2, 2011 9:18 AM

Impact Exclusive: Is threat of slowdown affecting media & marketers??blur=25

As another recession looms large over the West, slowing down growth and bringing runaway inflation in the Indian economy, are marketers doing a rethink on advertising spends? exchange4media analyses the outlook for the media industry.

Dipali Banka Oct 5, 2011 8:50 AM

IMPACT Exclusive: All aboard the social media bandwagon?blur=25

As social media redefines consumer engagement rules, marketers scramble to join the gravy train. An indepth look at the current patterns of social media engagements undertaken by brands...

Dipali Banka May 25, 2011 9:11 AM

IMPACT Exclusive: An incentive destination of its kind?blur=25

With the objective to promote Queensland as an incentive destination in the country, Ryna Sequiera, Marketing Manager, Tourism Queensland, India is steering the brand with innovative marketing and prudent trade partnership.

Dipali Banka May 12, 2011 9:29 AM

Marico reduces ad spends by 25 pc in Q4 FY11 to Rs 671.93 mn?blur=25

Marico Ltd’s total ad spends for the year ended March 2011 on a consolidated basis stood at Rs 3.46 billion, as against Rs 3.51 billion in fiscal year 2010.

Dipali Banka May 4, 2011 9:00 AM

Marginal increase in Dabur ad spends as sales grow 30 pc?blur=25

Dabur India Ltd’s ad spends for Q4 FY11 stood at Rs 1,274 million as compared to Rs 1,156 million in the corresponding quarter last year. However, the ratio of ad spends to sales has gone down.

Dipali Banka Apr 29, 2011 8:54 AM

P&G’s March quarter ad spends down 14 per cent?blur=25

According to a company statement, March quarter ad spends of P&G were down 14 per cent, even as net profit dipped by 11 per cent. On the other hand, sales were up 14 per cent.

Dipali Banka Apr 27, 2011 1:48 PM

Ajay Kaul speaks on Domino’s taking consumer centricity to the core?blur=25

The Pitch CMO Summit saw some insightful presentations of how brands extended their brand propositions to the audience. Taking this further, Ajay Kaul, Chief Executive Officer, Jubiliant FoodWorks Ltd., master franchisee of Domino’s Pizza in India presented how they extended their brand proposition to not only the consumers but also built a culture around it in their organisation.

Dipali Banka Nov 1, 2010 8:46 AM

DB reports strong advertising growth; profits rise by 25 per cent?blur=25

DB Corp posted a good performance in its second quarter financial results for the current fiscal year. The company that owns newspapers Dainik Bhaskar, Divya Bhaskar and Saurashtra Samachar reported consolidated total revenues of Rs 3010 million, a 14.8 per cent increase compared to the corresponding quarter last year and consolidated PAT of Rs 551 million from Rs 440 million, up by 25 per cent in Q2 YOY.

Dipali Banka Oct 26, 2010 8:40 AM

WPP announces interim results; US, parts of Asia, Latin America report strong growth?blur=25

The Board of WPP announced its unaudited interim results for the six months ended June 30, 2010, which reflected strong revenue growth, particularly in the second quarter, in the US and in parts of Asia and Latin America. Total billings of the Group were up 8.5 per cent at £20.333 billion, while reportable revenue was up 3.5 per cent at £4.441 billion.

Dipali Banka Aug 25, 2010 8:12 AM

Deccan Chronicle Holding Q1 net up 18 pc?blur=25

Deccan Chronicle Holdings Ltd (DCHL) has reported an 18 per cent growth in net profit and 7 per cent increase in revenues for Q1 of FY10-11. Revenues of the company in Q1FY11 stood at Rs 2,318 million as compared to Rs 2,166 million in first quarter last fiscal, while PAT stood at Rs 912 million.

Dipali Banka Aug 17, 2010 8:41 AM

Sun shines with flying numbers?blur=25

Sun TV continued with its robust performance, reporting revenue growth of ~53 per cent for the first quarter of fiscal year 2010-11 at Rs 4,404 million. The net profit stood at Rs 1,709 million, an increase of 42.7 per cent from Rs 1,198 million in the same quarter last year.

Dipali Banka Jul 29, 2010 8:36 AM

HT Media reports strong revenues; margins improve?blur=25

HT Media Ltd has reported strong revenues in the first quarter of fiscal year 2010-2011. Total revenues of the company were up 20 per cent at Rs 4,042 million this quarter, as compared to Rs 3,366 million in the same quarter last year. Net profit for the quarter stood at Rs 414 million from Rs 287 million in Q1 FY10.

Dipali Banka Jul 28, 2010 8:42 AM

OMD Worldwide CEO Mainardo de Nardis, Live from NY at e4m Conclave on June 11?blur=25

<p>In a digital world, time lines and geographies do not matter. And there could not be a better example of this than the insightful keynote address by Mainardo de Nardis, CEO, OMD Worldwide, at the Mumbai leg of the exchange4media Conclave 2010 on June 11. de Nardis, who would be connected Live from New York, would be speaking on digital as the electricity driving and powering the entire marketing services industry.</p>

Dipali Banka Jun 4, 2010 12:53 PM

Analysts give the thumbs up to Jagran-Mid-Day deal?blur=25

Jagran Prakashan Ltd (JPL) on May 5, 2010 agreed to buy out the publishing business of Mid-Day Multimedia Ltd in a 7:2 share-swap deal. For every seven shares held in Mid-Day Multimedia, the shareholders will get two shares of JPL. Though on the face of it the deal looked expensive and shares of JPL closed at 3.16 low at 115.05 on BSE, most media analysts have given the deal the thumbs up. <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?Section_id=5&News_id=38044&Tag=3652 target= _blank><b><font color=red>Mixed Media extra!</font> Pradyuman Maheshwari on whether the Jagran buy will mean sunnier times for Mid- Day</b></a> <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?Section_id=5&News_id=38045&Tag=3653 target= _blank><b><font color=red>Flashed Yesterday: </font> Jagran Prakashan Ltd to acquire Mid-Day’s print business</b></a>

Dipali Banka May 6, 2010 9:23 AM

Pratham Books and Hindustan Motors win IndiaSocial Case Challenge?blur=25

Pratham Books’ ‘Social publishing strategy’ and Hindustan Motors’ ‘The great driving challenge’ were adjudged the best social media case studies at the IndiaSocial Case Challenge for the long term and short term categories, respectively. The first edition of IndiaSocial Case Challenge saw some excellent work done by organisations in the social media domain. The case challenge, an initiative of IndiaSocial, was undertaken in association with impact and blogworks.

Dipali Banka Apr 13, 2010 8:24 AM