Authors
India to be fastest growth mkt for mobile internet: PwC?blur=25

Indian mobile internet subscribers to increase from a low base at a compound annual growth rate of 50.8 per cent to 2016

Dipali Banka Jun 14, 2012 8:10 PM

The how and why of pitching?blur=25

Fiercely-fought pitches have been at the centre of several account movements in the last few months, but what the industry lacks is ‘pitch science’

Dipali Banka Jun 6, 2012 7:13 PM

“We will look at new value equation if ad rates increase”?blur=25

Shashank Srivastava, Maruti Suzuki’s Chief GM – Marketing states that an increase in TV ad rates may lead other media to become the focus of ad spends

Dipali Banka May 17, 2012 9:54 PM

“We will look at new value equation if ad rates increase”?blur=25

Shashank Srivastava, Maruti Suzuki’s Chief GM – Marketing states that an increase in TV ad rates may lead other media to become the focus of ad spends

Dipali Banka May 17, 2012 9:54 PM

‘Satyamev Jayate’ scores big on social media?blur=25

As per a report by Starcom MediaVest, ‘Satyamev Jayate’ recorded 6.5 lakh ‘likes’ on Facebook & had 15000 followers on Twitter by May 9

Dipali Banka May 11, 2012 8:36 PM

Young Adlanders predict Ogilvy India as ‘Agency of the Year’?blur=25

TapRoot’s Har Friend Zaroori, for Bharti Airtel, predicted to be ‘Campaign of the Year’

Dipali Banka Apr 21, 2012 10:07 AM

Young Adlanders predict Ogilvy India as ‘Agency of the Year’?blur=25

TapRoot’s Har Friend Zaroori, for Bharti Airtel, predicted to be ‘Campaign of the Year’

Dipali Banka Apr 21, 2012 10:07 AM

The Creative Ego & The Media Manners: Industry honchos on Media Abby?blur=25

Over the years, Media Abby has earned the reputation of being a controversy-free, well run awards platform. Industry honchos speak on what are some of the reasons

Dipali Banka Apr 20, 2012 10:07 AM

The Creative Ego & The Media Manners: Industry honchos on Media Abby?blur=25

Over the years, Media Abby has earned the reputation of being a controversy-free, well run awards platform. Industry honchos speak on what are some of the reasons

Dipali Banka Apr 20, 2012 10:07 AM

MEC to unveil IPL 5 viewership expectations?blur=25

MEC will bring out its fourth edition of ‘MEC IPL TVR prediction study’ on April 2, 2012, that forecasts the viewing habits of DLF IPL Season 5

Dipali Banka Mar 29, 2012 11:35 AM

MEC to unveil IPL 5 viewership expectations?blur=25

MEC will bring out its fourth edition of ‘MEC IPL TVR prediction study’ on April 2, 2012, that forecasts the viewing habits of DLF IPL Season 5

Dipali Banka Mar 29, 2012 11:33 AM

Brands at Auto Expo garner print, digital interest?blur=25

BMW’s Mini made the biggest noise in print coverage, while Maruti led social media during Auto Expo 2012, says a study by Impact Research & Measurement

Dipali Banka Feb 21, 2012 10:45 AM

DTH players, MSOs spar over building brand preference?blur=25

With deadline for cable digitisation drawing near, intense competition & communication is seen amongst MSOs & DTH players. A look at what’s in store

Dipali Banka Feb 20, 2012 9:10 AM

Sun TV reports 25.5 pc dip in Q3 net profits?blur=25

Sun TV has reported a drop of 28.91% in its Q3 FY12 income from operations at Rs 4.25 billion as compared to Rs 5.98 billion in same quarter last year

Dipali Banka Feb 13, 2012 7:35 AM

Network18’s margins take a hit with new launches?blur=25

Network18 Group’s 24% growth in Q3 consolidated revenues comes on the backdrop of expense of launching four channels, write-offs & increased expenses

Dipali Banka Feb 10, 2012 7:23 AM

TBWA\ launches Integer in India?blur=25

TBWA\ formally launched Integer, its retail & shopper mktg agency, in India on Feb 7. Marc Ducnuigeen, Prez, Integer Group elaborated on India plans

Dipali Banka Feb 8, 2012 1:55 PM

Colgate-Palmolive Q3 net jumps 74.5 pc; ad spends down?blur=25

Colgate-Palmolive’s top line growth is modest, but the margins have been maintained by cutting staff cost and ad spends, say analysts

Dipali Banka Jan 24, 2012 7:20 AM

2011 – When marketing broke the mould?blur=25

2011 will be known as a year that broke convention and challenged paradigms - from innovative products, tactical pricing, and up-selling distribution

Dipali Banka Jan 9, 2012 7:38 AM

Reliance deal impact: Network18 to now ‘step up profitability’?blur=25

The N18-RIL deal allowed Reliance Industries significant presence in media & enabled N18 to expand into national footprint & become debt free

Dipali Banka Jan 4, 2012 9:24 AM

Media Cos report muted performance; average sales growth @8% YoY?blur=25

Media companies reported a muted performance in second quarter (July-September) of financial year 2011-12 owing to soft revenue growth due to slow down in ad-spends across media.

Dipali Banka Nov 18, 2011 9:02 AM