Authors
Editorial Consultant, Impact

Nair, CEO and MD, Firework India, talks abou their business model and the way forward
Dipali Banka Jun 9, 2020 9:09 AM

Shivendra Gupta, EVP, Business Standard, explains their paywall model, the challenges that they faced in implementing it, and the way forward
Dipali Banka Jun 3, 2020 9:15 AM

According to industry analysts, the Technology-Telecom business is becoming more hybrid on the back of traditional models
Dipali Banka Jun 1, 2020 9:09 AM

Ghosal, Director- Amar Ujala Limited, talks about the adoption of digital subscription model among Hindi and vernacular papers
Dipali Banka May 30, 2020 9:48 AM

Although Facebook Shops is not available in India yet, industry players say when introduced it will give a boost to the domestic e-commerce market
Dipali Banka May 29, 2020 8:08 AM

Rajesh Jain, Founder & Managing Director, Netcore Solutions, talks about the upcoming MarTech trends and how companies can best leverage them
Dipali Banka May 13, 2020 8:18 AM

In today's edition of our First Responders series, we feature Diwakar Sharma, Senior Correspondent - Crime, Mid-Day, who speaks about his experience covering the pandemic
Dipali Banka Apr 30, 2020 8:45 AM

In today's First Responders, we feature Mid-Day Principal Photographer Pradeep Dhivar and his experience capturing in pictures Mumbai's fight against the pandemic
Dipali Banka Apr 22, 2020 8:56 AM

In today’s edition of First Responders – our series on reporters on the frontline during the COVID-19 pandemic, we feature Laxmi Prasad Pant, State Editor for Rajasthan, Dainik Bhaskar
Dipali Banka Apr 21, 2020 8:43 AM

In today’s edition of First Responders – our series on reporters on the frontline during the pandemic – we feature Anjali N Kumar, a Reporter with Mathrubhumi Daily
Dipali Banka Apr 20, 2020 8:09 AM

In this series - First Responders - on reporters at the frontline during the COVID-19 pandemic we feature Devendra Bhatnagar, Chief Editor - Gujarat, Divya Bhaskar
Dipali Banka Apr 17, 2020 9:35 AM

Haruto Iwata, Managing Director, Fujifilm India, talks about the brand’s latest campaign and how he has been driving the company to achieve double digit growth by next year
Dipali Banka Dec 27, 2019 8:49 AM

Pansare, Head Marketing Communications & PR, FCA India Automobiles talks about bringing the American Jeep brand to India, the marketing initiatives, the pricing strategy and more
Dipali Banka Aug 13, 2019 8:24 AM

What was it about Narendra Modi’s advertising campaigns and media strategy this year that turned the tide overwhelmingly in his favour?
Dipali Banka May 29, 2019 8:56 AM

Though Avengers: Endgame broke box office records, the big growth story of Print was as much of a hit in the industry, with dailies and magazines together adding 2.7 cr readers since IRS 2017
Srabana Lahiri & Dipali Banka Apr 29, 2019 9:20 AM

As delegates gather to celebrate the very best in advertising and media work from India at Goafest 2019, exchange4media spoke to some of the contenders
Christina Moniz & Dipali Banka Apr 12, 2019 2:15 PM

As delegates gather for a dazzling start to Goafest 2019, we caught up with some of the contenders
Christina Moniz & Dipali Banka Apr 11, 2019 2:57 PM

Within social media, Facebook and WhatsApp are particularly widely used. Other social media platform widely used for news are Instagram, Twitter, and Facebook Messenger
Dipali Banka Mar 28, 2019 8:21 AM

ZEEL’s revenue rose by 17.9 per cent at Rs 2,167 crore against Rs 1,838 crore last year
Dipali Banka Jan 19, 2019 9:00 AM

Vinay Singhal, Co-Founder & CEO, WittyFeed on the new interface, rebranding and why data is king in the digital sphere
Dipali Banka Jul 13, 2017 8:11 AM