MEC will bring out its fourth edition of ‘MEC IPL TVR prediction study’ on April 2, 2012, that forecasts the viewing habits of DLF IPL Season 5

Dipali Banka 29-March-2012

BMW’s Mini made the biggest noise in print coverage, while Maruti led social media during Auto Expo 2012, says a study by Impact Research & Measurement

Dipali Banka 21-February-2012

With deadline for cable digitisation drawing near, intense competition & communication is seen amongst MSOs & DTH players. A look at what’s in store

Dipali Banka 20-February-2012

Sun TV has reported a drop of 28.91% in its Q3 FY12 income from operations at Rs 4.25 billion as compared to Rs 5.98 billion in same quarter last year

Dipali Banka 13-February-2012

Network18 Group’s 24% growth in Q3 consolidated revenues comes on the backdrop of expense of launching four channels, write-offs & increased expenses

Dipali Banka 10-February-2012

TBWA\ formally launched Integer, its retail & shopper mktg agency, in India on Feb 7. Marc Ducnuigeen, Prez, Integer Group elaborated on India plans

Dipali Banka 08-February-2012

Colgate-Palmolive’s top line growth is modest, but the margins have been maintained by cutting staff cost and ad spends, say analysts

Dipali Banka 24-January-2012

2011 will be known as a year that broke convention and challenged paradigms - from innovative products, tactical pricing, and up-selling distribution

Dipali Banka 09-January-2012

The N18-RIL deal allowed Reliance Industries significant presence in media & enabled N18 to expand into national footprint & become debt free

Dipali Banka 04-January-2012

Media companies reported a muted performance in second quarter (July-September) of financial year 2011-12 owing to soft revenue growth due to slow down in ad-spends across media.

Dipali Banka 18-November-2011

Panellists at the session on ‘Conscious Capitalism’ raised some relevant issues regarding what businesses should do to adapt to conscious capitalism, what limitations they face, and whether there is a need to make a fundamental change in the organisation.

Dipali Banka 04-November-2011

The Coca Cola Company’s Joseph Tripodi and McCann Worldgroup India’s Prasoon Joshi engaged in a lively debate on ‘Marketing 3.0: New rules of engagement’. Tripodi also elaborated on Coca Cola’s new communication approach of ‘Liquid & Linked’.

Dipali Banka 03-November-2011

Vikram Sakhuja, Michael Boneham, Sandeep Ghosh, Robin Wight and Deepa Prahalad discussed about building trust in brands in a trust deficit world. According to them, brands need to focus on psychological equity along with the fundamental market-place equity of price, distribution and media salience to achieve this.

Dipali Banka 03-November-2011

How will Brand India be in less than 10 years from now? The session on ‘India 2020’ saw Pankaj Ghemawat, Kurush Grant, Sanjay Kapoor and Ravi Swaminathan discuss the concerns, potential and the agenda to take forward India’s growth in the years ahead.

Dipali Banka 02-November-2011

‘Decoding the new age consumer’ delved on new marketing models. Panel members Adil Zainulbhai, Laxman Narasimhan and Koichi Yamamoto examined the multiple forces reshaping consumer behaviour today.

Dipali Banka 02-November-2011

Right from Shah Rukh Khan’s antics on stage to a high dose of statistics and great insights, the first day of AdAsia 2011 was intense, and if any further proof was required, the shortage of seating in the session halls and the packed media lounge made up for it…

Dipali Banka 02-November-2011

As another recession looms large over the West, slowing down growth and bringing runaway inflation in the Indian economy, are marketers doing a rethink on advertising spends? exchange4media analyses the outlook for the media industry.

Dipali Banka 05-October-2011

As social media redefines consumer engagement rules, marketers scramble to join the gravy train. An indepth look at the current patterns of social media engagements undertaken by brands...

Dipali Banka 25-May-2011

With the objective to promote Queensland as an incentive destination in the country, Ryna Sequiera, Marketing Manager, Tourism Queensland, India is steering the brand with innovative marketing and prudent trade partnership.

Dipali Banka 12-May-2011

Marico Ltd’s total ad spends for the year ended March 2011 on a consolidated basis stood at Rs 3.46 billion, as against Rs 3.51 billion in fiscal year 2010.

Dipali Banka 04-May-2011