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Young Adlanders predict Ogilvy India as ‘Agency of the Year’

TapRoot’s Har Friend Zaroori, for Bharti Airtel, predicted to be ‘Campaign of the Year’

Dipali Banka Apr 21, 2012 10:07 AM

The Creative Ego & The Media Manners: Industry honchos on Media Abby

Over the years, Media Abby has earned the reputation of being a controversy-free, well run awards platform. Industry honchos speak on what are some of the reasons

Dipali Banka Apr 20, 2012 10:07 AM

The Creative Ego & The Media Manners: Industry honchos on Media Abby

Over the years, Media Abby has earned the reputation of being a controversy-free, well run awards platform. Industry honchos speak on what are some of the reasons

Dipali Banka Apr 20, 2012 10:07 AM

MEC to unveil IPL 5 viewership expectations

MEC will bring out its fourth edition of ‘MEC IPL TVR prediction study’ on April 2, 2012, that forecasts the viewing habits of DLF IPL Season 5

Dipali Banka Mar 29, 2012 11:35 AM

MEC to unveil IPL 5 viewership expectations

MEC will bring out its fourth edition of ‘MEC IPL TVR prediction study’ on April 2, 2012, that forecasts the viewing habits of DLF IPL Season 5

Dipali Banka Mar 29, 2012 11:33 AM

Brands at Auto Expo garner print, digital interest

BMW’s Mini made the biggest noise in print coverage, while Maruti led social media during Auto Expo 2012, says a study by Impact Research & Measurement

Dipali Banka Feb 21, 2012 10:45 AM

DTH players, MSOs spar over building brand preference

With deadline for cable digitisation drawing near, intense competition & communication is seen amongst MSOs & DTH players. A look at what’s in store

Dipali Banka Feb 20, 2012 9:10 AM

Sun TV reports 25.5 pc dip in Q3 net profits

Sun TV has reported a drop of 28.91% in its Q3 FY12 income from operations at Rs 4.25 billion as compared to Rs 5.98 billion in same quarter last year

Dipali Banka Feb 13, 2012 7:35 AM

Network18’s margins take a hit with new launches

Network18 Group’s 24% growth in Q3 consolidated revenues comes on the backdrop of expense of launching four channels, write-offs & increased expenses

Dipali Banka Feb 10, 2012 7:23 AM

TBWA\ launches Integer in India

TBWA\ formally launched Integer, its retail & shopper mktg agency, in India on Feb 7. Marc Ducnuigeen, Prez, Integer Group elaborated on India plans

Dipali Banka Feb 8, 2012 1:55 PM

Colgate-Palmolive Q3 net jumps 74.5 pc; ad spends down

Colgate-Palmolive’s top line growth is modest, but the margins have been maintained by cutting staff cost and ad spends, say analysts

Dipali Banka Jan 24, 2012 7:20 AM

2011 – When marketing broke the mould

2011 will be known as a year that broke convention and challenged paradigms - from innovative products, tactical pricing, and up-selling distribution

Dipali Banka Jan 9, 2012 7:38 AM

Reliance deal impact: Network18 to now ‘step up profitability’

The N18-RIL deal allowed Reliance Industries significant presence in media & enabled N18 to expand into national footprint & become debt free

Dipali Banka Jan 4, 2012 9:24 AM

Media Cos report muted performance; average sales growth @8% YoY

Media companies reported a muted performance in second quarter (July-September) of financial year 2011-12 owing to soft revenue growth due to slow down in ad-spends across media.

Dipali Banka Nov 18, 2011 9:02 AM

AdAsia 2011: Generating wealth for a good cause

Panellists at the session on ‘Conscious Capitalism’ raised some relevant issues regarding what businesses should do to adapt to conscious capitalism, what limitations they face, and whether there is a need to make a fundamental change in the organisation.

Dipali Banka Nov 4, 2011 12:18 PM

AdAsia 2011: Familiarising with new rules of engagement – WATCH VIDEO

The Coca Cola Company’s Joseph Tripodi and McCann Worldgroup India’s Prasoon Joshi engaged in a lively debate on ‘Marketing 3.0: New rules of engagement’. Tripodi also elaborated on Coca Cola’s new communication approach of ‘Liquid & Linked’.

Dipali Banka Nov 3, 2011 9:30 AM

AdAsia 2011: Building brands in trust deficit world – WATCH VIDEO

Vikram Sakhuja, Michael Boneham, Sandeep Ghosh, Robin Wight and Deepa Prahalad discussed about building trust in brands in a trust deficit world. According to them, brands need to focus on psychological equity along with the fundamental market-place equity of price, distribution and media salience to achieve this.

Dipali Banka Nov 3, 2011 9:16 AM

AdAsia 2011: Brand India in 2020

How will Brand India be in less than 10 years from now? The session on ‘India 2020’ saw Pankaj Ghemawat, Kurush Grant, Sanjay Kapoor and Ravi Swaminathan discuss the concerns, potential and the agenda to take forward India’s growth in the years ahead.

Dipali Banka Nov 2, 2011 9:26 AM

AdAsia 2011: Social, Local and Mobile – the three big shifts

‘Decoding the new age consumer’ delved on new marketing models. Panel members Adil Zainulbhai, Laxman Narasimhan and Koichi Yamamoto examined the multiple forces reshaping consumer behaviour today.

Dipali Banka Nov 2, 2011 9:21 AM

Reporter’s AdAsia Diary: Legends are here, where’s Gen Next?

Right from Shah Rukh Khan’s antics on stage to a high dose of statistics and great insights, the first day of AdAsia 2011 was intense, and if any further proof was required, the shortage of seating in the session halls and the packed media lounge made up for it…

Dipali Banka Nov 2, 2011 9:18 AM

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