Authors

Sabuj Sengupta, Senior VP and Executive Creative Director, Dentsu Creative Impact calls it a day at the agency; he joined Dentsu from JWT in July 2011
Deepika Bhardwaj Feb 29, 2012 9:44 AM

Sabuj Sengupta, Senior VP and Executive Creative Director, Dentsu Creative Impact calls it a day at the agency; he joined Dentsu from JWT in July 2011
Deepika Bhardwaj Feb 29, 2012 9:43 AM

Reduce cycle of converting creative insights into campaigns from 9 months to 9 minutes to appeal to real time audience, says Shiv Singh, PepsiCo
Deepika Bhardwaj Feb 24, 2012 8:59 AM

After a grilling pitch process that involved seven agencies from India and one from the UK, Hakuhodo Percept has bagged the creative mandate for Sony India
Deepika Bhardwaj Feb 23, 2012 8:00 AM

After a grilling pitch process that involved seven agencies from India and one from the UK, Hakuhodo Percept has bagged the creative mandate for Sony India
Deepika Bhardwaj Feb 22, 2012 12:47 PM

ICICI Lombard’s new campaign propagates the idea of being partners for Plan B in people’s lives so that Plan A goes on despite unexpected setbacks
Deepika Bhardwaj Feb 22, 2012 8:35 AM

Mankind Pharma is on the lookout for creative partners for two of its brands – Manforce Condoms and Kaloree 1. The pitch process will be held in Delhi
Deepika Bhardwaj Feb 22, 2012 7:47 AM

Pitch Madison Ad Outlook predicts the industry to grow by 9%. Sam Balsara, Nigel Wark, Satyajit Sen & Praveen Sharma comment on the subject
Deepika Bhardwaj Feb 21, 2012 8:55 AM

Samsung has gone to town with a new campaign for its laptops. But does the ‘take me out’ proposition sound compelling enough? We find out…
Deepika Bhardwaj Feb 20, 2012 9:41 AM

Suzuki Motorcycles has entrusted the creative duties of its new motorcycle brand to RK Swamy BBDO after presentations amongst its empanelled agencies
Deepika Bhardwaj Feb 17, 2012 7:10 AM

Suzuki Motorcycles has entrusted the creative duties of its new motorcycle brand to RK Swamy BBDO after presentations amongst its empanelled agencies
Deepika Bhardwaj Feb 16, 2012 3:39 PM

Tata ClassEdge’s new campaign has a good idea at the core, however, the TVC conveys a muted message. Experts share how the ad fares
Deepika Bhardwaj Feb 15, 2012 9:05 AM

Hammer Communications won the business following a multi-agency pitch. Ralco Tyres plans to increase market share in the two-wheelers tyres space
Deepika Bhardwaj Feb 15, 2012 7:22 AM

Limca, the ‘Lime’ n ‘Lemoni’ flavoured drink from Coca-Cola stable, is on the lookout for a creative partner. The pitch is currently underway in Delhi
Deepika Bhardwaj Feb 14, 2012 2:03 PM

Deepika Bhardwaj laments the corruption that has burrowed deep into the nation and the scams that fail to wake up the powers that be
Deepika Bhardwaj Feb 11, 2012 7:32 AM

Jaideep Mahajan, Vice-President and Executive Creative Director, JWT Delhi has put in his papers; his next destination - unknown
Deepika Bhardwaj Feb 8, 2012 12:43 PM

Jaideep Mahajan, Vice-President and Executive Creative Director, JWT Delhi has put in his papers; his next destination - unknown
Deepika Bhardwaj Feb 8, 2012 12:42 PM

Crayons, Newfields, Aakar, Centum, Mode, Span Communication and Promodome to handle the creative and media duties for Cottage Industries
Deepika Bhardwaj Feb 8, 2012 12:30 PM

India Tourism Development Corporation (ITDC) has empanelled 12 agencies in Delhi post a multi-agency pitch that was initiated in November last year
Deepika Bhardwaj Feb 7, 2012 7:15 AM

India Tourism Development Corporation (ITDC) has empanelled 12 agencies in Delhi post a multi-agency pitch that was initiated in November last year
Deepika Bhardwaj Feb 6, 2012 3:41 PM