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Ogilvy Delhi ropes in Aniruddha Deb as VP and Business Head?blur=25

Deb will head Vodafone business for Ogilvy along with accounts such as Ministry of Tourism, KFC, Yahoo, Hindustan and Cisco; he joins from Lowe Bangkok

Deepika Bhardwaj Mar 27, 2012 8:11 AM

Canon India to invest Rs 150 crore in marketing initiatives?blur=25

Canon sets aside marketing budget of Rs 150 cr and plans to focus on building a young consumer base; it has allocated Rs 100 cr for ATL and Rs 50 cr for BTL and Digital

Deepika Bhardwaj Mar 26, 2012 8:40 AM

Watch Video: Winners Speak @PR Awards?blur=25

Watch excellence award winners Prema Sagar, Meenu Handa and Atul Ahluwalia along with other winners share their experiences of winning at IPRCCA 2012

Deepika Bhardwaj Mar 26, 2012 8:34 AM

JWT wins Agency of the Year title at Tamizh Awards 2012?blur=25

JWT is declared as Sakalakalavallavan or Agency of the Year, third time in a row; Leo Burnett and TCC share second position with two Silvers and two Bronzes each

Deepika Bhardwaj Mar 23, 2012 8:53 AM

ONGC empanelment draws to a close?blur=25

While RK Swamy BBDO has been retained, Bates, Publicis India, Mudra and Law & Kenneth have been brought on board; account size is estimated to be Rs 30-40 crore

Deepika Bhardwaj Mar 21, 2012 9:03 AM

Mankind Pharma to launch two brands, creative hunt on?blur=25

Mankind Pharma plans to enter the eye care and skin treatment category by launching two new products; the company is looking for creative partners

Deepika Bhardwaj Mar 20, 2012 10:31 AM

Flashed Yesterday: Limca awards creative duties to Leo Burnett?blur=25

After initiating a multi-agency pitch a month ago, Coca-Cola has awarded the creative duties for Limca to Leo Burnett. Ogilvy & Mather is the incumbent on the account

Deepika Bhardwaj Mar 20, 2012 8:49 AM

OOH Awards winners thrilled: Watch Videos?blur=25

Volkswagen, DDB Mudra Max, JCDecaux’ Pramod Bhandula & Noomi Mehta amongst key winners at exchange4media & network2media OOH Awards

Deepika Bhardwaj Mar 19, 2012 8:29 AM

Limca awards creative duties to Leo Burnett?blur=25

After initiating a multi-agency pitch a month ago, Coca-Cola has awarded the creative duties for Limca to Leo Burnett. Ogilvy & Mather is the incumbent on the account

Deepika Bhardwaj Mar 19, 2012 8:10 AM

R K Swamy BBDO, Basic 4 Advertising join GAIL’s roster?blur=25

R K Swamy BBDO & Basic 4 Advertising have joined GAIL’s roster this year. The empanelment process has come to an end with eight agencies being empanelled

Deepika Bhardwaj Mar 16, 2012 3:53 PM

Dalmia Bharat Group calls corporate campaign pitch?blur=25

Dalmia Bharat Group is on a lookout for a creative partner for its corporate campaign; the pitch is currently underway in New Delhi

Deepika Bhardwaj Mar 14, 2012 11:40 AM

Dentsu Creative Impact bags Tetra Pak?blur=25

Dentsu Creative Impact has won the creative duties for Tetra Pak India following a multi agency pitch held in New Delhi

Deepika Bhardwaj Mar 14, 2012 8:37 AM

Ad Review: Tata AIG – Too simple to be strong??blur=25

Taking the idea forward that a strong foundation leads to a strong future, Tata AIG Life Insurance has come out with a new campaign for Tata AIG Mahagold Life

Deepika Bhardwaj Mar 13, 2012 9:48 AM

MediaMind and Encore Media Metrics join hands?blur=25

The partnership will deliver cross-channel, full-funnel attribution as an extension of the MediaMind platform

Deepika Bhardwaj Mar 12, 2012 11:05 AM

Expedia to invest Rs 60 cr in marketing initiatives?blur=25

Expedia has launched its first 360-degree campaign in order to woo users and has set aside a marketing budget of Rs 55-60 crore in India for the same

Deepika Bhardwaj Mar 7, 2012 11:28 AM

NHPCL calls advertising agencies for empanelment?blur=25

NHPCL has called agencies for empanelment. The pitch process has been initiated in Delhi and the last date for application is March 28, 2012

Deepika Bhardwaj Mar 7, 2012 7:59 AM

Punjab National Bank scouts for creative partners?blur=25

Punjab National Bank has called a pitch for empanelment of ad agencies. Last date for sending applications is March 9. Account size is upwards of Rs 15 cr

Deepika Bhardwaj Mar 6, 2012 4:41 PM

Storytelling is a great tool for digital marketing: Microsoft Advertising’s Rich Media Rocks?blur=25

At Rich Media Rocks 2012, Microsoft Advertising advocated brands to tell a story rather than just push a message on the digital space, to get the best of consumer’s attention

Deepika Bhardwaj Mar 3, 2012 7:14 AM

Nielsen’s Online Campaign Rating in India soon?blur=25

The measurement system – Nielsen’s Online Campaign Rating solution – has been adopted by Unilever for all its digital campaigns in the US for 2012

Deepika Bhardwaj Mar 2, 2012 8:23 AM

Team Delhi Daredevils pads up with marketing blitz?blur=25

Super Fans, Fan Parks, exclusive merchandise line, new tagline & an integrated campaign - GMR Sports has got its marketing act together for Delhi Daredevils

Deepika Bhardwaj Mar 1, 2012 10:20 AM