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NTC to spend Rs 37 cr on advertising this year?blur=25

NTC has planned a major brand campaign, setting aside Rs 37 cr. The PSU has empanelled 21 agencies to handle its various duties

Deepika Bhardwaj Jun 8, 2012 8:14 PM

Prasar Bharati scouts for creative partners?blur=25

Prasar Bharati has invited creative agencies in Delhi to work on the look and feel of Doordarshan News Channel for a period of three years

Deepika Bhardwaj Jun 8, 2012 7:13 PM

MTNL Mumbai to review advertising duties?blur=25

MTNL Mumbai has called advertising agencies for empanelment. Size of the business is estimated to be in the vicinity of Rs 20-30 cr

Deepika Bhardwaj Jun 6, 2012 11:23 PM

“We must look at long-term potential of India”?blur=25

Despite looming financial crisis, India is still being looked as a market with strong growth potential; Debjani Ghosh of Intel tells us why

Deepika Bhardwaj Jun 6, 2012 7:11 PM

Delhi becomes hotbed for creative entrepreneurs?blur=25

More than six creative independents, mostly founded by ad veterans, were launched in the Capital in the last one year

Deepika Bhardwaj Jun 5, 2012 9:11 PM

Transparency to trigger investment in BTL?blur=25

Inability to provide proactive ideation, transparency, national outreach and lack of strong data on RoI are factors hitting BTL industry

Deepika Bhardwaj Jun 5, 2012 8:07 PM

Goldmine adds five govt clients to kitty?blur=25

The agency has been empanelled by BSNL for Haryana Telecom Circle, National Textile Corporation, National Physical Laboratories, Uttarakhand Government and COFMOW

Deepika Bhardwaj Jun 5, 2012 7:18 AM

DAVP calls agencies for ‘Bharat Nirman’ campaign?blur=25

DAVP has called nine agencies in the capital for new ‘Bharat Nirman’ campaign. Size of the account is approximately Rs 40-50 cr

Deepika Bhardwaj Jun 1, 2012 1:44 AM

Span joins roster of seven advertisers in a quarter?blur=25

Span Communication has been empanelled for seven government businesses. Cumulative spend is in the region of Rs 60-70 cr

Deepika Bhardwaj May 31, 2012 9:31 PM

Performics expands search market?blur=25

With clients such as Nestle and Reckitt Benckiser on board, Zenith Optimedia’s Performics has grown 50-60 per cent since its launch

Deepika Bhardwaj May 29, 2012 8:06 PM

Ad Review: Meritnation’s ‘Laddoo’ hard to digest?blur=25

Meritnation’s latest TVC that invites parents to the portal to help their kids excel in studies has failed to satiate the ad fraternity

Deepika Bhardwaj May 28, 2012 8:22 PM

IRCTC scouts for creative partners?blur=25

IRCTC has called advertising agencies in Delhi for empanelment. Last date for application is June 7, 2012

Deepika Bhardwaj May 24, 2012 7:59 PM

DS Group awards Tulsi Saada biz to Dentsu Marcom?blur=25

The group had recently handed over the creative duties of its flavoured pan masala brands Meetha Mazaa and Rajnigandha to McCann Erickson

Deepika Bhardwaj May 22, 2012 7:48 PM

Ad Review: Havells Fans’ new TVC is a PR coup gone bad?blur=25

"The TVC portrays Rajesh Khanna as a superstar caught in the memory of bygone era who has nothing but Havells Fans left with him"

Deepika Bhardwaj May 21, 2012 8:44 PM

HUDCO invites bids for empanelment?blur=25

HUDCO has called advertising agencies for empanelment to handle its publicity and media campaigns in Delhi. Last date is May 31, 2012

Deepika Bhardwaj May 18, 2012 7:09 PM

Liberty Shoes scouts for PR partners?blur=25

The company is currently talking to few agencies in Delhi. Avian Media is the incumbent on the account

Deepika Bhardwaj May 18, 2012 7:08 PM

Karunendra Mathur quits Montage to set up The Page?blur=25

The agency already has the Liberty Shoes business. With Mathur moving away, the Liberty account – earlier managed by Montage – has also shifted to The Page

Deepika Bhardwaj May 17, 2012 9:01 PM

SMJ social euphoria simmers down?blur=25

Satyamev Jayate’s second episode could not keep the social buzz going as F1, English Premier League, Mother’s Day & Parliament’s 60 year completion kept people busy

Deepika Bhardwaj May 14, 2012 8:38 PM

Lowe Lintas augments second agency?blur=25

To beef up Pickle Lintas, Lowe Lintas has roped in Abhik Santara from Rediffusion Y&R to lead the agency’s operations in Delhi

Deepika Bhardwaj May 10, 2012 11:07 PM

Combbos awards creative, media and digital duties to Triton?blur=25

Triton Communications Delhi bags Combbos business post a multi-agency pitch that saw participation from four mainline agencies

Deepika Bhardwaj May 10, 2012 8:20 PM