Pradeep Kashyap, CEO, MART talks to e4m on benefits of rural over urban markets for experiential, tapping rural in cost effective way, role EEMA can play to expand the industry and more...

Deepika Bhardwaj Aug 2, 2012 7:50 PM

I&B Minister Ambika Soni iterates that capturing international markets is the biggest challenge for events agencies; but real growth lies in going global

Deepika Bhardwaj Jul 31, 2012 8:35 PM

As per E&Y’s white paper on the events industry in India, the industry is estimated to double in the next two years from Rs 2,800 cr to Rs 4,375 cr

Deepika Bhardwaj Jul 31, 2012 3:49 AM

Lloyd Mathias, a noted marketer, shares how attention deficit nature of consumers today is a great opportunity for the experiential marketing industry

Deepika Bhardwaj Jul 30, 2012 12:56 AM

While marketers are actively seeking out experiential experts, deep understanding, flawless delivery, and measurements need to be in place, says HP PSG’s Marketing Head

Deepika Bhardwaj Jul 30, 2012 12:49 AM

Innovative ideas, large media amplification and integrated offering are what event agencies will have to deliver to brands to stay ahead of the curve

Deepika Bhardwaj Jul 30, 2012 12:44 AM

Rajesh Kumar joins as Chief Strategy Officer & Mayoori Kango as Chief Digital Officer. The objective is to strengthen LiveROI as a core offering

Deepika Bhardwaj Jul 27, 2012 9:30 PM

A conversation with industry professionals indicates that while agencies resigning business is rare, there are enough reasons that lead to it

Deepika Bhardwaj Jul 24, 2012 7:28 PM

Punjab National Bank has empanelled 16 agencies in the Capital for a period of two years after a multi-agency pitch

Deepika Bhardwaj Jul 17, 2012 6:50 PM

Vandana Katoch, who recently turned ad entrepreneur with ‘Clayground’, talks about the idea, challenges & vision ahead

Deepika Bhardwaj Jul 16, 2012 7:55 PM

After a multi-agency pitch that saw participation from 22 agencies, Grey has won the creative duties for Muthoot Group

Deepika Bhardwaj Jul 13, 2012 8:17 PM

Following Nokia & Disney, Jet Airways will be wrapping itself for seven more brands

Deepika Bhardwaj Jul 10, 2012 10:08 PM

Following Nokia & Disney, Jet Airways will be wrapping itself for seven more brands

Deepika Bhardwaj Jul 10, 2012 10:08 PM

Hair n Care has roped in YouTube teen sensation Shraddha Sharma as its brand ambassador and launched a new campaign focusing on youth

Deepika Bhardwaj Jul 9, 2012 9:23 PM

MVL Mobile has moved its media business worth Rs 30 cr from Vivaki Exchange. Prachar Communications has been handed over few projects currently

Deepika Bhardwaj Jul 6, 2012 10:03 PM

Standard Chartered Bank has initiated the campaign in India to reinstate that the bank is ‘here for good’ even in tough circumstances

Deepika Bhardwaj Jul 4, 2012 10:39 PM

The empanelment is for one year and the duties would be handed over on campaign basis

Deepika Bhardwaj Jul 4, 2012 7:55 PM

In its ‘Sleep Exchange’ initiative, Springwel not only gives customers a discount but donates old mattresses to NGOs running shelters for the homeless

Deepika Bhardwaj Jul 3, 2012 8:13 PM

Curry Nation has won the creative and media duties for Weikfield Foods’ Weikfield Instant Custard & upcoming products by the company

Deepika Bhardwaj Jul 3, 2012 7:58 PM

In times when parents want their kids to become superstars, ITC Classmate is urging to recognise the ‘first’ in them rather than make them a clone of someone

Deepika Bhardwaj Jul 2, 2012 9:48 PM