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Video: Next ground for experiential is rural: Pradeep Kashyap?blur=25

Pradeep Kashyap, CEO, MART talks to e4m on benefits of rural over urban markets for experiential, tapping rural in cost effective way, role EEMA can play to expand the industry and more...

Deepika Bhardwaj Aug 2, 2012 7:50 PM

Capture global mkt: Ambika Soni to events industry?blur=25

I&B Minister Ambika Soni iterates that capturing international markets is the biggest challenge for events agencies; but real growth lies in going global

Deepika Bhardwaj Jul 31, 2012 8:35 PM

Events industry to be worth Rs 4,375 cr by 2014: E&Y report?blur=25

As per E&Y’s white paper on the events industry in India, the industry is estimated to double in the next two years from Rs 2,800 cr to Rs 4,375 cr

Deepika Bhardwaj Jul 31, 2012 3:49 AM

“Marketing has evolved from attention to involvement”?blur=25

Lloyd Mathias, a noted marketer, shares how attention deficit nature of consumers today is a great opportunity for the experiential marketing industry

Deepika Bhardwaj Jul 30, 2012 12:56 AM

Marketers want to embrace experiential?blur=25

While marketers are actively seeking out experiential experts, deep understanding, flawless delivery, and measurements need to be in place, says HP PSG’s Marketing Head

Deepika Bhardwaj Jul 30, 2012 12:49 AM

Amplification of events is the road ahead: Experts?blur=25

Innovative ideas, large media amplification and integrated offering are what event agencies will have to deliver to brands to stay ahead of the curve

Deepika Bhardwaj Jul 30, 2012 12:44 AM

ZenithOptimedia makes senior appointments?blur=25

Rajesh Kumar joins as Chief Strategy Officer & Mayoori Kango as Chief Digital Officer. The objective is to strengthen LiveROI as a core offering

Deepika Bhardwaj Jul 27, 2012 9:30 PM

Five reasons why agencies resign business?blur=25

A conversation with industry professionals indicates that while agencies resigning business is rare, there are enough reasons that lead to it

Deepika Bhardwaj Jul 24, 2012 7:28 PM

Punjab National Bank pitch comes to an end?blur=25

Punjab National Bank has empanelled 16 agencies in the Capital for a period of two years after a multi-agency pitch

Deepika Bhardwaj Jul 17, 2012 6:50 PM

Build, don’t battle is my mantra: Vandana Katoch?blur=25

Vandana Katoch, who recently turned ad entrepreneur with ‘Clayground’, talks about the idea, challenges & vision ahead

Deepika Bhardwaj Jul 16, 2012 7:55 PM

Muthoot Group signs Grey as creative partner?blur=25

After a multi-agency pitch that saw participation from 22 agencies, Grey has won the creative duties for Muthoot Group

Deepika Bhardwaj Jul 13, 2012 8:17 PM

Jet aims to quadruple ancillary revenues with aircraft branding?blur=25

Following Nokia & Disney, Jet Airways will be wrapping itself for seven more brands

Deepika Bhardwaj Jul 10, 2012 10:08 PM

Jet aims to quadruple ancillary revenues with aircraft branding?blur=25

Following Nokia & Disney, Jet Airways will be wrapping itself for seven more brands

Deepika Bhardwaj Jul 10, 2012 10:08 PM

Marico brand rides teen sensation Shraddha Sharma’s popularity?blur=25

Hair n Care has roped in YouTube teen sensation Shraddha Sharma as its brand ambassador and launched a new campaign focusing on youth

Deepika Bhardwaj Jul 9, 2012 9:23 PM

MVL Mobile moves business from Vivaki Exchange?blur=25

MVL Mobile has moved its media business worth Rs 30 cr from Vivaki Exchange. Prachar Communications has been handed over few projects currently

Deepika Bhardwaj Jul 6, 2012 10:03 PM

Standard Chartered launches 8-week TV-OOH campaign?blur=25

Standard Chartered Bank has initiated the campaign in India to reinstate that the bank is ‘here for good’ even in tough circumstances

Deepika Bhardwaj Jul 4, 2012 10:39 PM

Income Tax Department empanels 10 agencies?blur=25

The empanelment is for one year and the duties would be handed over on campaign basis

Deepika Bhardwaj Jul 4, 2012 7:55 PM

Springwel blends business with a social cause?blur=25

In its ‘Sleep Exchange’ initiative, Springwel not only gives customers a discount but donates old mattresses to NGOs running shelters for the homeless

Deepika Bhardwaj Jul 3, 2012 8:13 PM

Curry Nation wins Weikfield Instant Custard biz?blur=25

Curry Nation has won the creative and media duties for Weikfield Foods’ Weikfield Instant Custard & upcoming products by the company

Deepika Bhardwaj Jul 3, 2012 7:58 PM

Ad Review: Cloning not cool, says ITC Classmate?blur=25

In times when parents want their kids to become superstars, ITC Classmate is urging to recognise the ‘first’ in them rather than make them a clone of someone

Deepika Bhardwaj Jul 2, 2012 9:48 PM