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P Subramanian quits Lowe Lintas Chennai as VP?blur=25

A highly placed source told exchange4media that Subramanian had resigned from his post at the end of Nov 2013. His next destination is not known

Deepa Balasubramanian Dec 10, 2013 7:43 AM

Rural marketing specialist RV Rajan’s handbook on rural mktg launched?blur=25

The book by the Chairman of Anugrah Rural Marketing Academy outlines a 14-step approach to effective rural mktg, based on his 35 yrs of experience in the industry

Deepa Balasubramanian Dec 7, 2013 10:42 AM

The Hindu ex-CEO Arun Anant to join HT Media?blur=25

Arun Anant, former CEO, Kasturi & Sons, is all set to join HT Media later this month. Highly placed sources said he will be donning a strategic role in the media revenue side of the business

Deepa Balasubramanian Dec 5, 2013 7:52 AM

The Hindu ex-CEO Arun Anant to join HT Media?blur=25

Arun Anant, former CEO, Kasturi & Sons, is all set to join HT Media later this month. Highly placed sources said he will be donning a strategic role in the media revenue side of the business

Deepa Balasubramanian Dec 4, 2013 3:11 PM

Arun Karadi appointed as VP-Sales for South at VRL Media?blur=25

This is Karadi’s second stint with VRL Media. In his new role, he will be heading ad sales for Karnataka, Kerala, Goa and Andhra Pradesh

Deepa Balasubramanian Dec 4, 2013 8:01 AM

Online English news portal, SaddaHaq, launched?blur=25

Launched by Viven Infomedia, SaddaHaq aims to bridge the divide between information and action. The mission is to improve social engagement

Deepa Balasubramanian Dec 3, 2013 9:02 AM

Sun TV puts the spotlight on the differently-abled with new show Champions?blur=25

The show is in keeping with the Network's focus on reality shows and offers a platform for the differently-abled to showcase their talent in various fields

Deepa Balasubramanian Nov 30, 2013 10:17 AM

Motivator bags media duties of Essilor?blur=25

The optical company has awarded its media duties to Motivator Bangalore. The estimated ac size is Rs 15 cr plus. The incumbent agency on the ac is Starcom MediaVest

Deepa Balasubramanian Nov 27, 2013 9:28 AM

Motivator bags media duties of Essilor?blur=25

The optical company has awarded its media duties to Motivator Bangalore. The estimated ac size is Rs 15 cr plus. The incumbent agency on the ac is Starcom MediaVest

Deepa Balasubramanian Nov 27, 2013 8:29 AM

Surya TV goes interactive for new crime serial ‘Satyameva Jayate’?blur=25

The channel offers a chance to viewers to participate by solving each crime story as they watch it, with one winner being announced at the end of the story

Deepa Balasubramanian Nov 23, 2013 10:43 AM

Pudhu Yugam will depict the heritage & culture of Tamil Nadu: RBU Shyam Kumar?blur=25

The CEO of New Generation Corporation Media talks about the new channel's content strategy, competition in the Tamil GEC space, 10+2 ad cap and more...

Deepa Balasubramanian Nov 21, 2013 8:36 AM

ICICIdirect rolls out national campaign to fortify position?blur=25

The campaign, which involves TV, print & digital media, symbolises the work that goes behind the scene to make investment through ICICIdirect convenient & transparent

Deepa Balasubramanian Nov 20, 2013 9:08 AM

HLL Lifecare scouts for media and creative agencies?blur=25

The pitch process recently took place in Chennai, the result of which will be declared in Dec 2013. The size of the business is estimated to be in the range of Rs 6 cr-Rs 7 cr

Deepa Balasubramanian Nov 16, 2013 8:52 AM

“Our strategy is to provide enhanced value equation to consumers”?blur=25

As long as I can touch the consumer’s heart & say I am providing you far better value than any other brand, my growth is happening, says Chandru Kalro, COO, TTK Prestige

Deepa Balasubramanian Nov 16, 2013 8:27 AM

"South India is a growing hub for fashion & luxury spending"?blur=25

Oona Dhabhar, Marketing Director, Condé Nast India explains why Vogue India has increased its focus on South India, particularly Chennai market

Deepa Balasubramanian Nov 14, 2013 9:12 AM

Ananda Vikatan to innovate with 3D issues?blur=25

As Ananda Vikatan gears up to enter its 86th year in the Tamil publishing space, the group has planned to come out with six consecutive 3D issues to mark the occasion

Deepa Balasubramanian Nov 12, 2013 8:39 AM

"Marketers' current mantra of visibility over content is a challenge"?blur=25

The growing school of thought that a highly visible campaign targeting a wider set of TG can offset the lack of idea & clarity in communications is a dangerous trend, says Roy V Mathew, MD, Stark

Deepa Balasubramanian Nov 6, 2013 7:57 AM

Sun Direct opens last mile customer touch-point centres in small towns?blur=25

Called 'Sunshine', these outlets will help consumers buy new connections, ask for a product demo, get a recharge, upgrade their packs and service their STBs

Deepa Balasubramanian Nov 5, 2013 8:18 AM

NAC Jewellers banks on Diamond Delight Fest to tap into festive fervour?blur=25

The Chennai-based premium jewellery brand has rolled out a new campaign to create differentiation in a competitive market with its diamond jewellery range

Deepa Balasubramanian Nov 2, 2013 10:28 AM

Skore Not Out Condoms scores with the youth TG?blur=25

With its 'play longer' proposition, the condom brand’s ad seamlessly communicates the 'pleasure for him' and 'pleasure for her' promise

Deepa Balasubramanian Nov 1, 2013 8:58 AM