Authors
J Shekar joining Polimer TV as CEO?blur=25

In his new role, Shekar will be reporting to PV Kalyanasundaram, MD, Polimer TV. He takes charge from Feb 3. His last stint was with Maa TV as COO for three years

Deepa Balasubramanian Jan 31, 2014 8:31 AM

Youth Quotient: "Just do it smartly"?blur=25

I just want to be the best possible version of me at all times & want to be remembered for the problems that became solutions & the unattainable that became a reality, says Disha's Tusha Daga

Deepa Balasubramanian Jan 29, 2014 8:36 AM

"With radio it is possible to reach specific segments of target audience"?blur=25

Radio, when used creatively, can be both tactical and brand building tool. A look at what others are doing in the category gives us a good idea of the required frequency, says Skylark Mansions' Shashikiran Kalyanpur

Deepa Balasubramanian Jan 23, 2014 9:02 AM

RainMan Consulting expands its operations to Singapore?blur=25

The incorporation process got over on January 14, 2014, following which the company commenced its Singapore operations

Deepa Balasubramanian Jan 22, 2014 8:30 AM

Sun TV MD & CEO K Vijaykumar joins Udaya TV?blur=25

Vijaykumar has joined Udaya TV as MD. Sources have confirmed the development to exchange4media and said that he will be based in Bangalore

Deepa Balasubramanian Jan 21, 2014 11:26 AM

Sun TV MD & CEO K Vijaykumar joins Udaya TV?blur=25

Vijaykumar has joined Udaya TV as MD. Sources have confirmed the development to exchange4media and said that he will be based in Bangalore

Deepa Balasubramanian Jan 21, 2014 8:35 AM

Print media pumped up for a more optimistic 2014?blur=25

From increased digital presence to growth of regional papers & niche magazines, and aided by the ad cap on TV channels & the Lok Sabha elections - print media has a lot to expect from 2014

Deepa Balasubramanian Jan 20, 2014 8:11 AM

RVS TV moves to fortify presence in Telugu GEC space?blur=25

RVS TV is gearing up to fill the void in the Telugu GEC space with some niche content. V Sunil Kumar, COO, RVS TV talks about the channel's growth plans, content differentiation & strategy to attract a wider viewer base

Deepa Balasubramanian Jan 15, 2014 9:35 AM

"Radio is a recall medium and is used as a media multiplier"?blur=25

Radio gives you flexibility in duration of spots, language and frequency. The uniqueness of a creative idea will also help maximise brands' investment, says Brigade Group's Mathew Abraham

Deepa Balasubramanian Jan 14, 2014 8:26 AM

Pongal rules the radio waves down South?blur=25

Radio players are banking heavily on contest-based programming and special content line-up for listeners in Tamil Nadu as Pongal festivities begin

Deepa Balasubramanian Jan 13, 2014 9:11 AM

Rajesh Mani heads back to TI Cycles, Chennai?blur=25

According to industry insiders, Mani is rejoining TI Cycles after a short stint in Big FM, where he was Regional Business Head - South

Deepa Balasubramanian Jan 9, 2014 8:20 AM

Zee Tamizh spruces content line-up with new shows?blur=25

Zee Tamizh, the Tamil GEC from ZEE Group, has revamped its market strategy for 2014. As part of this revamp, five new shows have been introduced

Deepa Balasubramanian Jan 7, 2014 9:37 AM

Dinakaran promotes B Rajesh Kannan as CGM - Marketing?blur=25

In his new role, Kannan will be handling the all India market for Dinakaran, Tamil Murasu, the magazine division of Kal Publications and online

Deepa Balasubramanian Jan 6, 2014 7:51 AM

JewelOne flexes its design muscles in new TVC?blur=25

Conceptualised by Disha Communications, the idea is to showcase the new-age collections, drive store walk-ins and promote sales for the brand

Deepa Balasubramanian Jan 4, 2014 9:59 AM

GV Krishnamurthy joins Kannada news channel Samaya TV as Biz Head?blur=25

Krishnamurthy joins in from Sun TV Network after a stint of six years, where as GM & Cluster Head (Sales), Gemini Group Channels, he was responsible for formulating & strategising business revenues

Deepa Balasubramanian Jan 3, 2014 10:13 AM

"There's a higher degree of audience selectivity available when using radio ads"?blur=25

You may need to be exposed to a commercial three or four times before you take action. To reach this 'viable frequency', radio advtg is often more cost-effective than other media, says Snehal Mantri, Mantri Developers

Deepa Balasubramanian Jan 3, 2014 8:32 AM

GV Krishnamurthy joins Kannada news channel Samaya TV as Biz Head?blur=25

Krishnamurthy joins in from Sun TV Network after a stint of six years, where as GM & Cluster Head (Sales), Gemini Group Channels, he was responsible for formulating & strategising business revenues

Deepa Balasubramanian Jan 3, 2014 8:13 AM

Year-end advertising buzz muted in print media in Chennai?blur=25

Tough economic conditions have taken a toll on the year-end advertising buzz as marketers struggle to tempt consumers to make purchases even as the festive season draws to a close

Deepa Balasubramanian Jan 2, 2014 8:09 AM

New Gen Media's English news channel plans hang in balance; journalists left in a lurch?blur=25

Close to 40 employees have been asked to either accept a 50% cut in salaries or retrenchment with a severance pay of three months' salary. The employees have now moved the Madras High Court

Deepa Balasubramanian Dec 31, 2013 10:15 AM

Rewind 2013: A year when the print industry grew in terms of circulation - I Venkat?blur=25

Consolidation has been a significant development in 2013, wherein a number of large print media organisations reached out to newer geographies, says the Director of Eenadu

Deepa Balasubramanian Dec 30, 2013 10:09 AM