Authors
"Thought leadership mktg actively positions your organisation as an authority"?blur=25

Thought leadership mktg is a new approach to branding, driven by sound research, domain expertise & innovative thinking that helps establish a brand as a trusted partner, explains ThoughtStarters’ Karthik Nagendra

Deepa Balasubramanian Mar 1, 2014 10:57 AM

"We sacrifice short-term revenues for long-term increase in listenership"?blur=25

If you have good content, then listeners are bound to listen to your station, no matter how much you shout about yourself, says Malayala Manorama Group’s Amit Mathew

Deepa Balasubramanian Mar 1, 2014 10:36 AM

Mobile is today's mantra: Mariam Mammen Mathew?blur=25

Videos, mobiles, tablets & curated content are here to stay and will grow significantly. We can see print players adapting to these and trying to differentiate themselves, says the COO of Manorama Online

Deepa Balasubramanian Feb 19, 2014 9:36 AM

Regional will continue to score over English print in the South, say experts?blur=25

While experts say that English has not yet reached a saturation point, advertisers have begun to recognise that their brand positioning is not compromised by reaching out to regional readers

Deepa Balasubramanian Feb 17, 2014 9:04 AM

Deliver value to customers and they will pay: B Srinivasan, Vikatan Group?blur=25

The MD, Vikatan Group speaks about how keeping the customer at the forefront has led to the success of the 88-year old group across print and online platforms

Deepa Balasubramanian Feb 15, 2014 11:12 AM

Fiction rules the roost; while innovation is crucial for non-fiction in the south?blur=25

Experts from the south talk to exchange4media about the content that works in the market and the importance of innovation for non-fiction content

Deepa Balasubramanian Feb 14, 2014 9:15 AM

The current creative scenario in South is merely average: Madhukar Sabnavis?blur=25

There hasn't been too much of pushing of frontiers on creativity from South and it has been patchy, laments Vice-Chairman & Country Head - Discovery & Planning, O&M India, who has spent 26 years with the agency

Deepa Balasubramanian Feb 14, 2014 8:50 AM

Fourth Dimension completes three years in Chennai?blur=25

The agency currently represents Puthiya Thalaimurai, Pudhu Yugam, and Chennai Live, among others

Deepa Balasubramanian Feb 13, 2014 9:22 AM

"Digital marketing is about implementing and get going"?blur=25

Marketers today are looking at digital as one of the strongest ways to create a more competitive advantage for their company and also building greater customer affinity

Deepa Balasubramanian Feb 13, 2014 9:10 AM

Our innovations have struck a chord with our readers: RMR Ramesh?blur=25

From being a fledgling newspaper in the past to printing 34 editions in TN, Bangalore, Pondicherry, Mumbai and New Delhi, Dinakaran has come a long way, shares the MD of Kal Publications

Deepa Balasubramanian Feb 12, 2014 8:55 AM

There will be huge emphasis on revenues in 2014: Vijay Xavier?blur=25

The services for which clients pay for now will have to be provided for free. Only those agencies that go beyond the brief will survive, says the Principal Consultant & Executive VP, RK Swamy BBDO

Deepa Balasubramanian Feb 11, 2014 8:13 AM

Longevity is an important feature of any successful brand: Varghese Chandy?blur=25

In a tough competitive market, longevity is one of the important features of any successful brand, because the industry has witnessed a lot of fly-by-night operators, says the Chief GM, Mktg & Advtg Sales, Malayala Manorama

Deepa Balasubramanian Feb 7, 2014 5:28 PM

There are still big opportunities to reinvent the way brands are built: S Yesudas?blur=25

It's imperative to celebrate consumers, create agency partnership by choosing someone who will offer investment advices, and create clear KPIs & accountability, says the MD, India Sub-Continent, Vizeum

Deepa Balasubramanian Feb 7, 2014 4:07 PM

One needs to be proud like a navy, but fight like pirates: Agnello Dias?blur=25

The whole idea of survival in the corporate world today is to imagine that we are starting anew every time, says the Founder & Chief Creative Officer, Taproot India

Deepa Balasubramanian Feb 7, 2014 9:22 AM

Kerala is no longer a one-size fits all market, say experts?blur=25

Traditional mass media are becoming mass conversations. Globalisation has also led to a world of convergence, wherein content & consumers are found on multiple platforms

Deepa Balasubramanian Feb 6, 2014 10:12 AM

Youth Quotient: "If you don't love what you're doing, then it's not worth doing in the first place"?blur=25

I do believe in working towards a specific goal. It need not be an award, for me it is the job satisfaction, says Disha's Abinaya Rajkumar

Deepa Balasubramanian Feb 5, 2014 10:53 AM

"Good communication is all about changing human behaviour"?blur=25

Communication is not about North or South; it is about creating unified advertising that reaches the entire country, say leading advertising experts

Deepa Balasubramanian Feb 5, 2014 8:59 AM

Youth Quotient: "If you don't love what you're doing, then it's not worth doing in the first place"?blur=25

I do believe in working towards a specific goal. It need not be an award, for me it is the job satisfaction, says Disha's Abinaya Rajkumar

Deepa Balasubramanian Feb 5, 2014 8:01 AM

New IRS 2013 data and Southern print players?blur=25

Some industry experts feel that ideally there should be no comparisons made between the previous rounds of IRS and the new one since the methodologies are different

Deepa Balasubramanian Feb 4, 2014 9:08 AM

J Shekar joining Polimer TV as CEO?blur=25

In his new role, Shekar will be reporting to PV Kalyanasundaram, MD, Polimer TV. He takes charge from Feb 3. His last stint was with Maa TV as COO for three years

Deepa Balasubramanian Jan 31, 2014 10:28 AM