Himalaya launches new TVC; targets Men’s Face Wash category?blur=25

The campaign showcases the importance of personal grooming and being presentable in professional life. The company has also launched a new TVC for hair fall reduction shampoos for women

Deepa Balasubramanian Aug 2, 2014 9:16 AM

Watching TV is good for children: O&M's campaign for TATA Sky's Learning Channels?blur=25

The campaign titled 'Kitna kuch seekh saktein hai bacche TV se' aims to convey the fact that while television is a great entertainment medium, it is equally a good learning aid

Deepa Balasubramanian Aug 1, 2014 8:32 AM

Regional print innovates to stay relevant in the evolving digital landscape?blur=25

With the rapid emergence of digital, regional print players are not far behind in devising progressive ways to cater to traditional & digital savvy readers. exchange4media

Deepa Balasubramanian Jul 25, 2014 7:20 AM

Facebook-Zipdial's 'Missed Call' format is witnessing success:  Valerie R Wagoner?blur=25

Brands that have used 'Missed Call' format and achieved positive results include Coca-Cola (Coke Studio), L'Oreal (Garnier Men), P&G (Gillette), Mondelez (Cadbury Dairy Milk), Disney Channel and Nestle, says Valerie R Wagoner, Founder & CEO, ZipDial

Deepa Balasubramanian Jul 23, 2014 8:40 AM

Yudhishter Gopalkrishna puts in his papers at July Systems?blur=25

Gopalkrishna has been VP - Strategic Accounts & Business Development at July Systems. He had joined the company in April 2004. His next destination is not known yet

Deepa Balasubramanian Jul 21, 2014 8:42 AM

Budget 2014: Regional print players cautious on ushering in 'achche din'?blur=25

Print players in the South feel that Modi Govt's maiden Budget falls short on the promise of rolling in the good times, yet they remain optimistic about the Budget spurring economic growth

Deepa Balasubramanian Jul 15, 2014 9:38 AM

Youth Quotient: The media world is erratic, every day is a new challenge: Shruti Singh?blur=25

Shruti Singh, Business Group Head (account P&G) at MediaCom Communications, talks about her highly process driven client, the wide spectrum of learning in media and the trials and joys that follow

Deepa Balasubramanian Apr 23, 2014 8:07 AM

South print players too eye polls for hike in ad revenues?blur=25

Experts say that polls contribute revenue from political party & individual candidate ads. In regional publications, the trend of post-election congratulatory ads will also contribute

Deepa Balasubramanian Apr 8, 2014 8:07 AM

It's always wise to operate from the points of strength: Simi Sabhaney?blur=25

It's important to assimilate & assess what the 'new' has to offer. The idea is to consolidate current relationships & territory and then annex newer ones, says the CEO, Dentsu Communications

Deepa Balasubramanian Apr 8, 2014 8:04 AM

Youth Quotient: "The best thing about digital is the targeting possibilities"?blur=25

Today, you can define people who have exhibited interest in a certain type of product as your TG or you may even go up to the extent of defining you TG in terms of their behaviour, says Mediacom’s Junaid Hakim

Deepa Balasubramanian Apr 2, 2014 8:23 AM

Maddys 2014: TCC is Agency of the Year; RK Swamy, Stark among winners?blur=25

TCC took home the maximum number of 16 metals, which included six Golds, five Silvers & five Bronzes. RK Swamy & Stark Communications bagged eight metals each

Deepa Balasubramanian Mar 31, 2014 8:46 AM

Youth Quotient: It's a constant adrenaline rush: Sheetal Goel?blur=25

My field of social media is an exciting one. It is the most dynamic field of marketing by far & also the closest to the final audience which makes it stimulating, says the Director - Social Media Strategy, GroupM

Deepa Balasubramanian Mar 25, 2014 9:13 AM

"We will be launching our news channel, S News, in a month or two"?blur=25

In conversation with exchange4media, Sitaram Avvas, Chairman, Tollywood TV speaks about the company’s growth plans, creating differentiation in the Andhra Pradesh market, new launches lined up and more...

Deepa Balasubramanian Mar 15, 2014 11:04 AM

What drives content in Southern GECs??blur=25

Fiction continues to drive the GECs in the South, but the balance in terms of genre offering is being restored as GECs are toying with more non-fiction offerings, say industry experts

Deepa Balasubramanian Mar 14, 2014 9:14 AM

Siva Prasad joins SS International as VP- Sales?blur=25

SS International has been a major outdoor industry player for the last 20 years in Chennai

Deepa Balasubramanian Mar 13, 2014 7:51 AM

Close to 500 entries received for Ad Club Madras' Maddys Awards?blur=25

Entries have been received from 48 organisations for 33 categories, including TV, radio, print, posters outdoor/ambient, events, etc. This is a huge leap from last year's 328 entries

Deepa Balasubramanian Mar 11, 2014 9:27 AM

ETV appoints S Divaakar as National Ad Sales Head for Kannada news channel?blur=25

S Divaakar took charge from March 3, 2014 and is based in Bangalore. His mandate is to supervise the overall revenue growth at the national level. He joins in from Janasri TV

Deepa Balasubramanian Mar 4, 2014 9:50 AM

ETV appoints S Divaakar as National Ad Sales Head for Kannada news channel?blur=25

S Diavaakar is appointed as the National Ad sales Head by ETV for Kannada news channel. He will handle the business side of the channel. Read on to know more.

Deepa Balasubramanian Mar 4, 2014 8:00 AM

Ad Club Madras' Maddy Awards on March 28; new categories introduced?blur=25

Noticeable new additions in categories include TVC Craft, Integrated Campaign, Media Innovation and a special category of grand winners - a winner amongst all winners

Deepa Balasubramanian Mar 4, 2014 7:59 AM

The power of the celebrity should not overpower the product: K Sivakumar?blur=25

There are three aspects as far as marketing is concerned – design, product & innovation, which play a critical role in selling the brand best, says the MD of RmKV

Deepa Balasubramanian Mar 1, 2014 11:27 AM