Authors
Kingfisher's liquor business takes flight in the digital domain?blur=25

Samar Singh Shekhawat, SVP, Marketing, United Breweries elaborates on the company's strategy for the medium and how its innovative campaigns enable the brand to connect with the youth

Deepa Balasubramanian Sep 8, 2014 8:10 AM

Government is not spending as much as expected: Vinay Sheshgiri?blur=25

Vinay Sheshgiri, VP, National Sales, Asianet News Network, says optimism is yet to pick up in the market post the new govt, and shares his vision for the growth of Suvarna News and Kannada Prabha

Deepa Balasubramanian Sep 5, 2014 8:40 AM

RmKV assigns its creative duties to Thotmos Consulting & Rubecon Communications?blur=25

Thotmos Consulting has been assigned the festive TVC work, while Rubecon has won the mandate for handling the print part of the festive work. The wins come on the back of a pitch process that involved five agencies in all

Deepa Balasubramanian Sep 4, 2014 7:56 AM

Sun Network's Kungumam launches health magazine 'Kungumam Doctor'?blur=25

Kungumam owned by Kalanithi Maran's Sun Network is planning to launch 'Kungumam Doctor.' The magazine is priced at Rs 15 and will have an initial print run of 60,000 copies. The group expects to take it to 1 lakh copies within six months of the launch

Deepa Balasubramanian Sep 2, 2014 8:11 AM

We crossed the 20 million user mark in June: Kavin Bharti Mittal?blur=25

Kavin Bharti Mittal, Head, Product & Strategy, Hike talks about the existing gaps in the internet messaging app space that Hike messenger is designed to address & the innovations made on Indian insights rather than what trickles down from the West

Deepa Balasubramanian Aug 29, 2014 8:44 AM

More not merrier in South TV industry?blur=25

The market may have been dynamic in this part of the country, but it cannot support the increasing numbers of TV channels, caution industry experts

Deepa Balasubramanian Aug 28, 2014 8:11 AM

Kerala tunes into radio for Onam specials?blur=25

Radio players have lined up a slew of off air and on ground activities to engage listeners during the festive season

Deepa Balasubramanian Aug 27, 2014 8:07 AM

Brands up their marketing spends by 25-30% for Onam?blur=25

With various offers, discounts and product campaigns, consumer electronics companies outdo each other in offering sops to customers. Sales targets shoot up to Rs 200 crore

Deepa Balasubramanian Aug 25, 2014 8:08 AM

TV channels in Kerala leverage Onam to increase viewership?blur=25

In a bid to make the most of the festival of Onam, Asianet, Kairali TV, Sun TV & Kappa TV, are wooing viewers and advertisers alike with a delectable programming line-up.

Deepa Balasubramanian Aug 22, 2014 8:11 AM

O&M Kenya's Harish Vasudevan moving back to India by year-end?blur=25

Confirming the news to exchange4media via Facebook, Vasudevan said, "I am coming back to India by end of the year, but it has nothing to do with O&M. I have not yet decided on what I am going to do next. It's been 12 years that I have been away from home (India), so just returning"

Deepa Balasubramanian Aug 20, 2014 3:33 PM

The Ad Club Bangalore announces Big Bang Awards 2014?blur=25

New categories that are added include e-commerce website, web app or game, social media, mobile and categories in appreciation of craft of art direction and writing. The Awards are slated for September 19, 2014

Deepa Balasubramanian Aug 20, 2014 8:29 AM

Print industry in Kerala gears up for Onam boom?blur=25

Change in the government is likely to revive the economy and hence increase advertising spends, especially during Onam, although currently the market seems to be little sluggish

Deepa Balasubramanian Aug 18, 2014 8:14 AM

Kerala-based Janam Multimedia to launch Janam TV by year-end?blur=25

Sporting the tagline 'Media power to the masses', the Malayalam language channel will start off with news-cum-entertainment content and issues related to the common man

Deepa Balasubramanian Aug 16, 2014 10:36 AM

Ratnakar Rao puts in his papers at Maa TV Network?blur=25

Rao was with the group for eight months. As Group Head, he was responsible for the four Maa TV Network channels

Deepa Balasubramanian Aug 14, 2014 8:08 AM

RmKV Silks scouts for creative agency in Chennai?blur=25

The first round of the pitch process took place recently, where six small-sized agencies were invited to make their presentations. Three agencies have been shortlisted for the second round, which is slated to take place next week

Deepa Balasubramanian Aug 8, 2014 8:12 AM

JWT Chennai bags the creative mandate for CavinKare's dairy brand Cavin's?blur=25

The account size is estimated to be around Rs 50 lakh per annum according to industry sources

Deepa Balasubramanian Aug 7, 2014 8:06 AM

JWT Chennai bags the creative mandate for CavinKare’s dairy brand Cavin’s?blur=25

The account size is estimated to be around Rs 50 lakh per annum according to industry sources

Deepa Balasubramanian Aug 6, 2014 5:20 PM

FY Q1 revenues were flat despite elections, say print players in the south?blur=25

Print players across southern India have witnessed slower growth in revenues with impact of Election advertising & advertising from other sectors not meeting expectations. Industry experts are highly optimistic for higher revenues in the next quarter

Deepa Balasubramanian Aug 5, 2014 9:31 AM

“If you’re not talking the language of ‘Digital’, you’re out of the business”?blur=25

Today, brands & youth are talking a different language. If you don’t understand their requirements & understand what their needs are, then you are out of the race, says Anilkumar Sathiraju, AVP & Head - South, DDB Mudra Max

Deepa Balasubramanian Aug 2, 2014 12:12 PM

Dr Reddy’s Labs appoints Sriram Gopalakrishnan as Director - Branding & Communications?blur=25

Gopalakrishnan will be responsible for building Dr Reddy’s brand in Biosimilars, which is a strategic area of focus for the company, as the category is expected to grow significantly in the coming years

Deepa Balasubramanian Aug 2, 2014 9:33 AM