News7 Tamil to go on air in mid October?blur=25

The Tamil news channel claims to be the first news channel with a distinct Tamil perspective on world news; will cater to the diaspora with a mix of news and infotainment content

Deepa Balasubramanian Oct 10, 2014 9:08 AM

Media Ant to map offline global media?blur=25

With 5000-plus aggregation in India, the media discovery platform is now looking at marking its presence internationally, says Samir Chaudhary, CEO, The Media Ant

Deepa Balasubramanian Oct 9, 2014 8:07 AM

Ambitious southern brands set sail on national waters?blur=25

Jewellery, finance, mobile companies rope in stellar brand ambassadors and fine tune marketing strategy to mark their national foray

Deepa Balasubramanian Oct 8, 2014 8:41 AM

Sandip Roy returns to MediaCom as General Manager-Team P&G?blur=25

Roy, who has handled various portfolios for MediaCom during his earlier stints, including NDTV and Parle, will be based out of Mumbai

Deepa Balasubramanian Oct 8, 2014 7:49 AM

Lowe Lintas bags creative duties for Pajero and Dr Agarwal's?blur=25

The Pajero account was won in a three-way contest between Lowe Lintas, R K Swamy and JWT; the agency won Flipkart and FreeCharge last month

Deepa Balasubramanian Oct 6, 2014 7:54 AM

Some firsts but no surprises in Rado TVC?blur=25

Hrithik Roshan and Lisa Ray come together for the first time in the new TVC that fails to surprise

Deepa Balasubramanian Oct 6, 2014 7:42 AM

Zee Entertainment appoints K Subramanyam as SVP, Sales for south region?blur=25

ZEEL has roped in K Subramanyam, popularly known as Subbu as Senior Vice President- Sales, according to sources. He will be driving sales in South India

Deepa Balasubramanian Oct 1, 2014 1:18 PM

Pavan Padaki's 'Brand Vinci' gives branding a human face?blur=25

In a freewheeling chat with exchange4media, the 'Insight Guru' shared highlights from his new book and what it aims to bring to the industry...

Deepa Balasubramanian Sep 27, 2014 9:55 AM

Public TV launches Public Music to cater to Kannada music lovers?blur=25

The 24-hour music channel will feature film music while also showcasing original and local bands; dial-in interactive shows will target women

Deepa Balasubramanian Sep 25, 2014 8:04 AM

Ready-to-cook brands storm Indian kitchens with customised flavours and health tag?blur=25

Multi-tasking homemakers keen to reinforce their roles as the family's nurturer drive the segment that is poised to grow by 20-25 per cent in the next five years

Deepa Balasubramanian Sep 23, 2014 8:20 AM

JWT Mindset, Janrise Advertising and Doo Creative sweep ADEX 2013 Awards?blur=25

Organised by the Ad Club Hyderabad, 500 entries were received across 34 categories this year as compared to 400 entries from 27 agencies last year

Deepa Balasubramanian Sep 23, 2014 8:07 AM

The Hindu launches online portal

The site is expected to complement the newspaper's property supplement, Property Plus; plans to roll out for the rest of the country on the anvil

Deepa Balasubramanian Sep 22, 2014 8:01 AM

Wellness in India is still an untapped market: Vivekanand Palaniappan?blur=25

In a conversation with exchange4media, Vivekanand Palaniappan, Founder & Joint MD of Fitness One, underscores the importance of creating a secure space for women to work out, and shares his plans for 2014. Excerpts

Deepa Balasubramanian Sep 20, 2014 9:53 AM

Naturals plans to make India 'housewife free'?blur=25

The Chennai-based salon chain has roped in Kareena Kapoor as brand ambassador, hopes to create more job opportunities for women entrepreneurs by changing their perception towards the salon business, says C K Kumaravel, CEO and Co-founder

Deepa Balasubramanian Sep 19, 2014 9:32 AM

Videos are the future of digital advertising and brand opportunities: Anupam Vasudev?blur=25

Aircel's Chief Marketing Officer speaks about the impact of growth in digital medium on telecom industry, mobile strategy, media mix and more...

Deepa Balasubramanian Sep 16, 2014 8:17 AM

30-35% drop in retail advertising spends across South India?blur=25

Overall the retail ad spends have dropped between 15-20 %, both in TV and Print, jewellery & retail being the highest contributors to the drop

Deepa Balasubramanian Sep 15, 2014 7:59 AM

"We plan to position Muthoot as a multi-diversified business conglomerate"?blur=25

Avinav Chaubey, AGM - Marketing, Muthoot Group speaks about the group's transition into a national player and moving beyond being known as just a gold loan company

Deepa Balasubramanian Sep 13, 2014 12:37 PM

Zivame seeks to break through stereotypes in lingerie advertising?blur=25

Zivame's first TV campaign seeks to lift the taboo around the topic of lingerie, however, industry experts feel that the ad the commercial misses the zing and is not very memorable or impressionable

Deepa Balasubramanian Sep 13, 2014 11:53 AM

950 entries received for Ad Club Bangalore’s Big Bang Awards 2014?blur=25

The Advertising Club Bangalore has received 950 entries from 60 advertising and media agencies and advertisers across the country for the Big Bang Awards 2014. The awards ceremony will be held on September 19, 2014

Deepa Balasubramanian Sep 12, 2014 3:10 PM

CommonFloor took seven years to build the right foundation: Vinayak Warke?blur=25

Sumit Jain, Co-Founder & CEO and Vinayak Warke, VP, Marketing, talk about the one-stop realty shop's mantra for success and its first national campaign

Deepa Balasubramanian Sep 10, 2014 8:19 AM