Q3 infuses a fresh wave of optimism in South India print industry?blur=25

Print sector in the south reaps the benefits of a diverse festive season

Deepa Balasubramanian Dec 1, 2014 6:38 AM

Bharat Matrimony releases TV campaign ‘Happy Couple of the Day’?blur=25

Filmed across major cities, the campaign includes a series of emotionally-rich stories of how the couples met, fell in love and are living a happily married life

Deepa Balasubramanian Nov 29, 2014 10:00 AM

Goibibo to launch new rating features and products with an eye on market leadership?blur=25

The travel e-commerce platform has tied up with more than 400 airlines and has been experiencing triple digit growth since the last five years, says Sanjay Bhasin, CEO

Deepa Balasubramanian Nov 17, 2014 7:56 AM

Himalaya to launch digital campaigns to push the boundaries of the brand?blur=25

It is part of the brand's digital strategy to attract and engage customers while building on product awareness, says Rajesh Krishnamurthy, Business Head, Consumer Product Division, The Himalaya Drug Company

Deepa Balasubramanian Nov 14, 2014 8:12 AM

Sporting leagues not quite the draw down South?blur=25

GECs seem to be the go-to entertainment destination even as sporting events and leagues gain gradual popularity in the South

Deepa Balasubramanian Nov 12, 2014 8:00 AM

Vijayavani got 20 per cent more ad revenues this festive season, says MD Anand Sankeshwar?blur=25

Despite FMCG companies not advertising as much and the State Congress government in opposition with the BJP at the cenre, revenues were up, while print medium continues to grow despite challenge from digital

Deepa Balasubramanian Nov 10, 2014 8:38 AM

MobiKwik targets for 15 million users by March 2015?blur=25

Upasana Taku, Co-founder, MobiKwik speaks about the focus area for the company, expansion plans and targeted growth for this year and more.

Deepa Balasubramanian Nov 10, 2014 8:22 AM

FreeCharge plans new products with Rs 200 crore in its investment kitty?blur=25

The mobile marketing platform that has 12 million users also launched its first national campaign recently and intends to become a household brand name, says Alok Goel, CEO

Deepa Balasubramanian Nov 3, 2014 8:04 AM

Pepperfry plans off-line 'Experience Zones' to encourage customers to shop online?blur=25

Co-founder and COO Ashish Shah says the e-commerce company is looking at the 32-billion market for the online furnishing business and 'Omnichannel' customer experience will play a key role in the plans

Deepa Balasubramanian Oct 31, 2014 8:33 AM

Indian brands keen and competent enough to get globally competitive, says John Brash?blur=25

The Founder and CEO of Brash Brands and Anil Sondur, Vice President- Industrial Design, Tata Elxsi International, talk about their strategic partnership and the diverse portfolio handled by them

Deepa Balasubramanian Oct 30, 2014 8:07 AM

National & local brands employ innovative marketing strategies down south this Diwali?blur=25

From upping ad spends to creating customer-centric Diwali offerings, brands in South go all out this festive season to enhance sales

Deepa Balasubramanian Oct 27, 2014 8:14 AM

National brands shower 40 per cent more on southern TV this Diwali?blur=25

Despite the political turmoil and natural calamity, the festival has seen a reasonable hike in ad spends and sales, say stakeholders

Deepa Balasubramanian Oct 22, 2014 8:05 AM

 It's a Happy Diwali for Radio in the South as advertisers spend 20-25 per cent more this year?blur=25

As the Southern states gear up to celebrate the festival of lights, radio becomes the medium of choice for advertisers who want innovative and inexpensive ways to reach out to their target audience

Deepa Balasubramanian Oct 21, 2014 8:00 AM

Telangana MSOs face MIB heat for not reinstating TV9 channel?blur=25

TDSAT has asked the MIB to cancel the licenses of all MSOs for failing to follow its directions to carry TV9 news channel, which was taken off air on June 16 following the CM satire controversy

Deepa Balasubramanian Oct 20, 2014 8:01 AM

The Hindu - Tamil tests reader loyalty with a quiz and Aircel sim cards?blur=25

The newspaper reached out to its audience on its anniversary with a quiz contest in association with Aircel

Deepa Balasubramanian Oct 18, 2014 8:13 AM

Southern print players eye double-digit growth, offer premium inventory to advertisers?blur=25

Even though the political environment has been a dampener, print players line up innovations and offers to make the most of the festive ad spends

Deepa Balasubramanian Oct 17, 2014 7:56 AM

Mobile companies ride on e-commerce boom to boost sales?blur=25

Mobile brands have become one of the highest selling categories on e-commerce websites & the category is all set to witness exponential growth in the future

Deepa Balasubramanian Oct 16, 2014 8:06 AM

Tata Sky woos South Indian customers with 3 new TVCs?blur=25

Conceptualised by O&M, all three TVCs are built on local insights, featuring Southern stars Sudeep and Mahesh Babu

Deepa Balasubramanian Oct 14, 2014 9:00 AM

Bangalore Mirror broadsheet version to change advertisers' perception: Rahul Kansal?blur=25

"Bangalore Mirror did not receive commensurate commitment from advertisers. As a broadsheet, it will play far better in the mainstream newspaper advertising business," says Rahul Kansal, Executive President, Brand Function, BCCL

Deepa Balasubramanian Oct 13, 2014 8:01 AM

Chola Healthline Insurance launches ‘Choice Chinnappa’ campaign?blur=25

Interface Communications has created a new TVC with a confident and discerning character ‘Choice Chinnappa’

Deepa Balasubramanian Oct 11, 2014 11:20 AM