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Pre-owned car sales accelerate ad spends of e-commerce auto aggregators?blur=25

Rising numbers of used car sales expected to drive auto portals' ad spends

Collin Furtado Dec 11, 2014 7:59 AM

The challenge of TV advertising is only going to get tougher: Rana Barua?blur=25

Barua, CEO, Contract Advertising talks about the challenges of creating an effective TV ad with the rise of long format digital ads

Collin Furtado Dec 9, 2014 8:11 AM

Industry bigwigs congratulate Uday Shankar and Punit Goenka?blur=25

Madison's Sam Balsara, Epic's Mahesh Samat, IPG Mediabrands' Shashi Sinha and Future Group's Sandip Tarkas shower praises on IMPACT Person of the Decade Uday Shankar and IMPACT Person of the Year 2014 Punit Goenka

Collin Furtado Dec 9, 2014 7:54 AM

Punit Goenka wins IMPACT Person of the Year 2014?blur=25

Goenka, MD & CEO, ZEEL, showed appreciation for the award that recognizes and applauds the human side of industry endeavors

Collin Furtado Dec 6, 2014 9:14 AM

Everest continues its climb, Aryan battles tough foes in week 48?blur=25

Not all recently launched fiction shows on Hindi GECs have fared well with ratings

Collin Furtado Dec 5, 2014 8:00 AM

Digital takes home a larger pie of TV channels' ad spends?blur=25

From mobile apps to social media campaigns, broadcasters are upping their ad spends on digital and investing heavily in the medium for higher viewership and engagement

Collin Furtado Dec 4, 2014 7:58 AM

As Q3 draws to a close, auto players to get into top gear with new launches?blur=25

Is there a possibility of spike in auto ad spends with 15 new launches expected in December and January?

Collin Furtado Dec 2, 2014 8:21 AM

e4m?blur=25

The Supreme Court has just given a stay order regarding the Delhi High Court order which directed Comedy Central

Collin Furtado Nov 29, 2014 4:11 PM

Old and reliable shows Kumkum Bhagya and CID rose to the occasion for Zee and Sony?blur=25

While long-running serials like Diya Aur Baati Hum on Star Plus fell in ratings, others like Taarak Mehta Ka Ooltah Chashma on SAB and Kumkum Bhagya and Jamai Raja on Zee boosted ratings in week 47

Collin Furtado Nov 28, 2014 8:38 AM

Content syndication leapfrogs as a big revenue winner for broadcasters?blur=25

Syndicating content to international as well as regional audiences is a trend on the rise, with revenue contributions of up to 30%

Collin Furtado Nov 27, 2014 8:41 AM

Auto ad spends slated to rise despite slowdown in the sector?blur=25

Car sales boost for the new year may lead to a spike in auto ad spends. Push comes to shove, TV spends may take a hit compared to other mediums

Collin Furtado Nov 26, 2014 8:28 AM

E-comm festive flurry: TV takes biggest ad pie, further increase of 25% estimated?blur=25

In the wake of the recent festive spree, e-commerce ad spend on TV is estimated to grow by 25-30% in the near future

Collin Furtado Nov 25, 2014 8:29 AM

Festive windfall for broadcasters; ad spends increase by 20-50%?blur=25

FMCG, auto, and mobile were the biggest contributors to ad spends. Revenues would have been even higher if this year's festive season had prolonged over a period of two months like preceding years

Collin Furtado Nov 21, 2014 8:06 AM

ESPNcricinfo pads up for World Cup with new offerings and eye on competition?blur=25

The digital sports content platform that receives 15-17 million unique clicks every month, is readying its video features and innovative mobile content to increase traction, says Ramesh Kumar, Head of ESPN Digital Media India & ESPNcricinfo

Collin Furtado Nov 19, 2014 8:10 AM

Brand spend on sports properties expected to touch Rs 1000 crore?blur=25

While ICC World Cup and the IPL are likely to remain top draws, other sporting properties too are expected to attract bigger spends in the first half of 2015

Collin Furtado Nov 18, 2014 10:02 AM

Brand spend on sports properties expected to touch Rs 1000 crore?blur=25

While ICC World Cup and the IPL are likely to remain top draws, other sporting properties too are expected to attract bigger spends in the first half of 2015

Collin Furtado Nov 18, 2014 8:06 AM

TV campaigns are no longer about creativity, but about effectiveness: Ajay Kakar?blur=25

Marketers are infleunced by ROI numbers, but it is also important to look at relevance and effectiveness, says Ajay Kakar, CMO, Aditya Birla Group - Financial Services, who is also a member of the jury for exchange4media’s Prime Time Awards

Collin Furtado Nov 17, 2014 8:12 AM