IPL 8 will be telecast in 3 new regional feeds: Neeraj Vyas?blur=25

Sony Max's Neeraj Vyas talks about the launch of IPL 8 campaign 'India Ka Tyohaar' and why this edition of IPL will be good from advertisers' perspective

Collin Furtado Mar 11, 2015 8:49 AM

India-Pak match ad revenues estimated at Rs.100-110 crore ?blur=25

India-Pakistan World Cup match generated viewership of 288 million viewers and saw around 93 brands on board across Star Network

Collin Furtado Mar 10, 2015 8:37 AM

Indian team's performance to pump in more ad spends on World Cup??blur=25

With World Cup viewership on the rise, ad rates are also likely to rise. Are more marketers looking to fuel in ad spends after India's entry into the quarter final stage?

Collin Furtado Mar 9, 2015 8:46 AM

Why are e-commerce majors missing in action from World Cup so far??blur=25

Even as e-commerce ad spends on TV are estimated to grow, the World Cup, one of the biggest properties on TV, has seen limited participation from larger e-commerce players so far

Collin Furtado Mar 5, 2015 8:20 AM

Union Budget 2015: Broadcasters welcome the move to reduce corporate tax?blur=25

Broadcasters laud FM Arun Jaitley's Budget as positive and holistic. While reduction in corporate tax rate comes as good news, the increase in service tax is somewhat

Collin Furtado Mar 2, 2015 8:11 AM

Union Budget 2015: GST and infrastructure top advertisers' wishlist?blur=25

We speak to leading marketers on their expectations from the Budget. Infrastructure development and tax reforms emerged as issues that need remedial measures

Collin Furtado Feb 27, 2015 8:22 AM

Video: World Cup has always been a great property to connect with people at an emotional and thematic level: Subhrangshu Neogi?blur=25

Cricket is a religion and it works well to spike your brand recall scores. We have been part of the previous World Cup and it worked wonderfully for us, says Subhrangshu Neogi, Director - Marketing & Brand, Religare Enterprises

Collin Furtado Feb 26, 2015 9:32 AM

Marketers give thumbs up to Pitch Madison AdEx estimates?blur=25

Leading marketers express their optimism on AdEx growing in 2015 on the back of economic revival and a conducive Union Budget

Collin Furtado Feb 25, 2015 8:34 AM

Awards show blitz: Colors Stardust Awards outshines others in ratings?blur=25

We take a look at how Colors Stardust Awards, Filmfare Awards, Life OK Screen Awards and Star Guild Awards fared in terms of ratings

Collin Furtado Feb 23, 2015 8:32 AM

The problem arises when digital immigrants run campaigns aimed towards digital natives or digital descendants: Sanjay Behl?blur=25

Sanjay Behl, CEO, Raymond on the challenges faced by brand managers trying to communicate with the new set of consumers today, and the challenges thrown by campaigns of corporate brands vs house of brands

Collin Furtado Feb 23, 2015 8:03 AM

Premieres are biggest perception drivers for movie channels: Saurabh Yagnik?blur=25

Saurabh Yagnik, EVP & Business Head, Sony PIX talks about the premiere of The Amazing Spider-Man 2, the upcoming movie line-up of Sony PIX, plans around newly acquired Star Wars franchise and more

Collin Furtado Feb 20, 2015 8:50 AM

Diya Aur Baati Hum and Khatron Ke Khiladi 6 ratings tumble in week 7?blur=25

Star Plus' top rated show Diya Aur Baati Hum falls from 10.9 TVTs in week 6 to 9.3 TVTs in week 7. Khatron Ke Khiladi 6 slipped from 8.6 TVTs to 6.3 TVTs in second week of launch

Collin Furtado Feb 20, 2015 8:33 AM

HD subscription to gain traction with the World Cup??blur=25

There are more than 1 million HD subscribers in India. With the ICC World Cup, TV broadcasters are looking to grow the much sought-after HD viewer base

Collin Furtado Feb 19, 2015 8:27 AM

World Cup 2015: Are cola giants taking a step back from the action??blur=25

Every ICC World Cup in the past has seen Pepsi and Coca-Cola creating heavy buzz on TV. This edition seems to tell a different story

Collin Furtado Feb 18, 2015 9:25 AM

Brands cash in on India-Pak World Cup rivalry?blur=25

A host of brands leverage India-Pakistan World Cup match for visibility despite high ad rates

Collin Furtado Feb 16, 2015 8:49 AM

India-Pak match ad rates estimated at Rs 25 lakh per spot: Is it viable for marketers??blur=25

Media planners have estimated ad rates for the most awaited India-Pak World Cup match at Rs 25 lakh per spot. Are marketers taking the bait?

Collin Furtado Feb 13, 2015 8:41 AM

Khatron Ke Khiladi 6 takes off with a thrilling start?blur=25

The reality show which replaces the top show Bigg Boss 8 in the weekend slot brings in good ratings in its first week. Historical drama Chakravartin Ashoka Samrat, which replaces Bigg Boss 8 in the weekday slot, too performs well

Collin Furtado Feb 13, 2015 8:15 AM

Channels gear up for BARC's April launch?blur=25

Highly anticipated alternative currency to TAM, BARC is expected to be transparent, with wider reach and better segmentation. Broadcasters talk to exchange4media on their expectations from BARC

Collin Furtado Feb 12, 2015 9:15 AM

Video: Innovation is not one person’s job, but that of the entire organisation: Anuradha Aggarwal?blur=25

Aggarwal, Category Director-Biscuits at Mondelez India Foods, talks about the importance of innovation in marketing and digital media as a marketing tool

Collin Furtado Feb 12, 2015 8:51 AM

Star India's access into Rs 2000-crore Telugu market with Maa TV?blur=25

With the acquisition, Star will be able to tap into local advertising revenue in Andhra Pradesh, enable national advertisers to target local market and broadcast sports properties in Telugu

Collin Furtado Feb 12, 2015 8:16 AM