Sony Max's Neeraj Vyas talks about the launch of IPL 8 campaign 'India Ka Tyohaar' and why this edition of IPL will be good from advertisers' perspective

Collin Furtado Mar 11, 2015 8:49 AM

India-Pakistan World Cup match generated viewership of 288 million viewers and saw around 93 brands on board across Star Network

Collin Furtado Mar 10, 2015 8:37 AM

With World Cup viewership on the rise, ad rates are also likely to rise. Are more marketers looking to fuel in ad spends after India's entry into the quarter final stage?

Collin Furtado Mar 9, 2015 8:46 AM

Even as e-commerce ad spends on TV are estimated to grow, the World Cup, one of the biggest properties on TV, has seen limited participation from larger e-commerce players so far

Collin Furtado Mar 5, 2015 8:20 AM

Broadcasters laud FM Arun Jaitley's Budget as positive and holistic. While reduction in corporate tax rate comes as good news, the increase in service tax is somewhat

Collin Furtado Mar 2, 2015 8:11 AM

We speak to leading marketers on their expectations from the Budget. Infrastructure development and tax reforms emerged as issues that need remedial measures

Collin Furtado Feb 27, 2015 8:22 AM

Cricket is a religion and it works well to spike your brand recall scores. We have been part of the previous World Cup and it worked wonderfully for us, says Subhrangshu Neogi, Director - Marketing & Brand, Religare Enterprises

Collin Furtado Feb 26, 2015 9:32 AM

Leading marketers express their optimism on AdEx growing in 2015 on the back of economic revival and a conducive Union Budget

Collin Furtado Feb 25, 2015 8:34 AM

We take a look at how Colors Stardust Awards, Filmfare Awards, Life OK Screen Awards and Star Guild Awards fared in terms of ratings

Collin Furtado Feb 23, 2015 8:32 AM

Sanjay Behl, CEO, Raymond on the challenges faced by brand managers trying to communicate with the new set of consumers today, and the challenges thrown by campaigns of corporate brands vs house of brands

Collin Furtado Feb 23, 2015 8:03 AM

Saurabh Yagnik, EVP & Business Head, Sony PIX talks about the premiere of The Amazing Spider-Man 2, the upcoming movie line-up of Sony PIX, plans around newly acquired Star Wars franchise and more

Collin Furtado Feb 20, 2015 8:50 AM

Star Plus' top rated show Diya Aur Baati Hum falls from 10.9 TVTs in week 6 to 9.3 TVTs in week 7. Khatron Ke Khiladi 6 slipped from 8.6 TVTs to 6.3 TVTs in second week of launch

Collin Furtado Feb 20, 2015 8:33 AM

There are more than 1 million HD subscribers in India. With the ICC World Cup, TV broadcasters are looking to grow the much sought-after HD viewer base

Collin Furtado Feb 19, 2015 8:27 AM

Every ICC World Cup in the past has seen Pepsi and Coca-Cola creating heavy buzz on TV. This edition seems to tell a different story

Collin Furtado Feb 18, 2015 9:25 AM

A host of brands leverage India-Pakistan World Cup match for visibility despite high ad rates

Collin Furtado Feb 16, 2015 8:49 AM

Media planners have estimated ad rates for the most awaited India-Pak World Cup match at Rs 25 lakh per spot. Are marketers taking the bait?

Collin Furtado Feb 13, 2015 8:41 AM

The reality show which replaces the top show Bigg Boss 8 in the weekend slot brings in good ratings in its first week. Historical drama Chakravartin Ashoka Samrat, which replaces Bigg Boss 8 in the weekday slot, too performs well

Collin Furtado Feb 13, 2015 8:15 AM

Highly anticipated alternative currency to TAM, BARC is expected to be transparent, with wider reach and better segmentation. Broadcasters talk to exchange4media on their expectations from BARC

Collin Furtado Feb 12, 2015 9:15 AM

Aggarwal, Category Director-Biscuits at Mondelez India Foods, talks about the importance of innovation in marketing and digital media as a marketing tool

Collin Furtado Feb 12, 2015 8:51 AM

With the acquisition, Star will be able to tap into local advertising revenue in Andhra Pradesh, enable national advertisers to target local market and broadcast sports properties in Telugu

Collin Furtado Feb 12, 2015 8:16 AM