HD channels expected to grow by 20% in 2015?blur=25

For DTH players, the ARPUs from HD subscribers are at approximately 1.5-2x the ARPUs from non-HD subscribers. For broadcasters, the ARPUs from HD channel subscribers is 3x more than standard definition (SD) subscribers

Collin Furtado May 4, 2015 8:19 AM

IPL 8: Brands up their spends on IPL 8 by 15-25%?blur=25

Team sponsorship spends also on a rise from an estimated Rs 250 crore to around Rs 300-350 crore this IPL

Collin Furtado Apr 28, 2015 8:14 AM

Is on-ground cricket sponsorship facing heat from non-cricketing leagues??blur=25

GroupM ESP's Indian Sports Sponsorship Report said that on-ground sponsorship for cricket reduced to Rs 464.7 crore in 2014 from Rs 508.3 crore in 2013. Could it be because of clutter, prices, or competition? We explore the reasons

Collin Furtado Apr 21, 2015 8:47 AM

Making OTT content available on TV screens a possible way forward in India  ?blur=25

Can OTT media players and content providers make use of the existing infrastructure by partnering with MSOs and satellite players to increase their reach?

Collin Furtado Apr 20, 2015 8:20 AM

Ad-supported freemium models work in India, say OTT players?blur=25

This is a hybrid model where content can be viewed for free supported by advertising; however, premium content will have a fee

Collin Furtado Apr 15, 2015 8:11 AM

What is the way forward for TAM??blur=25

With the upcoming launch of BARC, industry experts believe TAM could continue measurement in certain niches other than television

Collin Furtado Apr 13, 2015 8:14 AM

Kix is being positioned as football and fight sports channel: Prasana Krishnan?blur=25

Following the launch of MSM’s Sony Kix, Prasana Krishnan, Business Head, Sony Six and Sony Kix gives us a peak into what the channel will be about and how it will complement Sony Six

Collin Furtado Apr 8, 2015 8:20 AM

IPL expected to rake in an estimated Rs.250 crore from on-ground sponsorship?blur=25

Almost all of on-ground sponsorship inventory has been filled with just a day prior to the tournament. While most brands from previous seasons have continued their sponsorship, many new brands have also hopped on board

Collin Furtado Apr 7, 2015 8:58 AM

IPL sells 100% inventory; adds 3 new sponsors?blur=25

Multi Screen Media has sold 100% of IPL's on-air inventory, barring the last four days of the tournament., Raymond and Parle Products join the list of associate sponsors

Collin Furtado Apr 2, 2015 8:04 AM

Why acquiring stake in IPTL makes sense for Coca-Cola?blur=25

Coca-Cola India is said to have acquired 10% stake in the International Premier Tennis League. Promoted by Mahesh Bhupathi, the League is said to be on the verge of finalising a part equity-part sponsorship deal with the cola giant for an estimated Rs 18 crore

Collin Furtado Apr 1, 2015 8:13 AM

DD Free Dish is a fighting chance to gain our space back: Jawhar Sircar?blur=25

Prasar Bharati CEO Jawhar Sircar speaks about DD Free Dish, calling it a common man’s substitute, and how it plans to go from 59 to 112 channels

Collin Furtado Mar 30, 2015 8:25 AM

FICCI 2015: Building a transformative roadmap for the future of Indian broadcasting industry ?blur=25

BBC’s Jim Egan, Viacom18’s Sudhanshu Vats, Star’s Sanjay Gupta, Discovery’s Rahul Johri, Tata Sky’s Harit Nagpal, SitiCable’s VD Wadhwa, MIB Add Secy JS Mathur and TRAI’s SK Gupta deliberate on the framework, policies and regulation for the broadcast industry at FICCI Frames 2015

Collin Furtado Mar 26, 2015 8:39 AM

E-commerce ad spend windfall for IPL 8?  ?blur=25

From Amazon, Snapdeal, to Paytm, many e-commerce players are looking to associate with IPL 8

Collin Furtado Mar 24, 2015 8:59 AM

Star India slated to launch two new English movie channels in April?blur=25

Star India is said to be launching two new channels in the English movie genre. While one channel will be named Star Movies Select HD, the name of the other remains unknown

Collin Furtado Mar 24, 2015 8:41 AM

Team India's winning streak draws more brands to World Cup ?blur=25

Despite the estimated ad rate hike, many new brands have come aboard during the quarter final stage and are also likely to continue ad spends during the semi-finals

Collin Furtado Mar 23, 2015 8:19 AM

Print will not lose out to TV in the long run: Pravin Kulkarni?blur=25

Pravin Kulkarni, GM, Marketing, Parle Products on the role of print in FMCG marketing

Collin Furtado Mar 19, 2015 8:44 AM

Pay -TV penetration is one of the highest in India at 80%?blur=25

Indian cable and DTH operators are among the top in the world in the number of subscribers in terms of Pay -TV or digital. But revenues are one of the lowest in comparison to international operators due to low pay -TV expenditure per household

Collin Furtado Mar 18, 2015 8:21 AM

OTT platforms to be key growth area for TV broadcasters ?blur=25

With OTT video subscribers expected to grow to 105 million by 2020, TV broadcasters are investing more in these platforms

Collin Furtado Mar 16, 2015 8:23 AM

TV channels ride the cricket wave with special programming?blur=25

Music, movie and news channels create cricket-themed programming line-ups to attract audiences during the ongoing World Cup and upcoming IPL

Collin Furtado Mar 13, 2015 8:35 AM

Brands acquire 65-70% of IPL ad inventory?blur=25

With less than a month to go, MSM already has 9 brands on board as presenting and associate sponsors for IPL 8. Many brands have also chosen spot buys and have already invested in various IPL TV properties

Collin Furtado Mar 12, 2015 8:24 AM